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Journal : Journal of Management and Administration Provision

The Role of Digital Technology in Social Interaction of Manembo-Nembo Village Community, Matuari District, Bitung City Kawung, Evelin; Tulung, Lingkan E.
Journal of Management and Administration Provision Vol. 4 No. 2 (2024): Journal of Management and Administration Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jmap.v4i2.398

Abstract

The purpose of this study is to determine the role of digital technology in social interaction in the Manembo-Nembo Village, Matuari District, Bitung City using the technological determinism theory approach, believing that technology has a major influence on various aspects of human interaction, especially social and cultural life, as stated by Marshall McLuhan. Using qualitative methods based on observation and interviews by collecting data from purposive sampling, namely determining competent informants, namely 2 community informants, 2 government informants. The results of the study found that the role of digital technology in social interaction has changed according to current circumstances, such as digitalization, such as in families it is easier and faster to interact via digital media with relatives who are in different places, the quality of relationships is maintained by having direct meetings in family groups (arisan), then digital interaction with the community; the creation of virtual togetherness such as people celebrating happy moments virtually by sharing photos, videos, and stories, and sharing information about sad events experienced and becoming a means of digital marketing that can increase family economic income. Digital interaction with the government; in today's public services digitally, especially in the field of population data management (KTP, Family Card, Certificate management) has been done through applications and can be done anywhere, but if there are people who need help, the local government is ready to serve, in accordance with the policy of the Bitung city government to make the Kelurahan Hebat program (digitalization).
The Role of Social Media for the Elderly in Lembean Village, Kauditan District, North Minahasa Regency Tangkudung, Joanne P. M.; Tulung, Lingkan E.
Journal of Management and Administration Provision Vol. 4 No. 3 (2024): Journal of Management and Administration Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jmap.v4i3.400

Abstract

This study aims to determine the role of social media for the elderly in Lembean Village, Kauditan District. Based on the definition of WHO (World Health Organization), the elderly are people who are in the age range of over 60 years. The use of social media can provide the elderly with social activities and communication to live a happy and joyful old age, the theory of social activity Successful aging depends on how an elderly person feels satisfaction in doing activities and maintaining those activities. Spradley's qualitative research method; study of individuals/groups with the aim of describing cultural characteristics more deeply systematically in their own space and time. the number of informants is 4 people, namely 2 elderly women and 2 elderly men using purposive sampling techniques, in-depth interview data collection techniques, analyzed and described. The results of the study obtained the role of social media for the elderly in Lembean Village, namely; a means of social activity through whats app groups with family, elderly community groups, religious groups; a means of entertainment activities by exposing daily activities both at home and outside the home; a means of information sources of joy or sorrow and events in the outside world through Facebook, a means of economic activity exposing sales for elderly people who are still productive. Social media becomes a means of digital activity for the elderly to fill their time at home, a source of information and a means of immortalizing activities with photos.