Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Jurnal Mahasiswa Pasca Sarjana Students´ Journal of Economic and Management
Euis Sholiha, Euis
Unknown Affiliation
Economics, Econometrics & Finance Education

Published : 10 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 8 Documents
Search
Journal : Students

 1 
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA LOYALITAS PELANGGAN (Studi Pada Konsumen Wardah Kosmetik di Toko Candra Jl. Pandanaran Semarang) Jihan, 15.05.51.0356; Sholiha, Euis
Students Journal of Economic and Management Vol 7, No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the Influence of Product Quality, Price Perception towards Consumer Satisfaction and Its Impact On Consumer Loyalty. This research method using purposive sampling, with criteria of consumer age more than 17 years old and consumers who ever bought Wardah product in Toko Candra. The number of research samples are 100 respondents. The data test is done by instrument test consisting of validity test and reliability test. Furthermore, the test of regression analysis with F test, coefficient of determination test and t test. Based on the result of hypothesis test: product quality has positive significant effect to Consumer Satisfaction. Price perception have positive significant effect to Consumer Satisfaction. Consumer Satisfaction Influence have positive significant effect to Consumer LoyaltyKeywords: product quality, price perception, promotion, consumer satisfaction, consumer loyalty
PENGARUH KUALITAS PRODUK, CITRA MEREK DAN PERSEPSI HARGA TERHADAP PROSES KEPUTUSAN PEMBELIAN KOSMETIK MEREK WARDAH (Studi pada Konsumen Toko Elisha Beauty Kota Semarang) 14.05.51.0035, Fitri Novita Sari; Sholiha, Euis
Students Journal of Economic and Management Vol 7, No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to test the influence quality product of the process decision purchase, brand image of the process decision purchase and perception price of the process decision purchase of cosmetics brand Wardah at store Elisha Beauty Semarang city. The population in this study is all consumers who buyers product Wardah cosmetics at store Elisha Beauty Semarang city and samples set as much as 100 respondents. Primary data obtained by using the questionnaire closed because of the respondents simply choose the answer is provided. The answer to use the scale likert from the number one up to five. The data is processed using SPSS version of 19.00 program. As a result is all the question valid and all variable is reliable. The result of regressing showed that all variable independent marking positive and significant. According to the test model this third variable independent only able to explain 71,3 percent about process decision purchase. Thus, then quality product have had a positive impact and significant of the process decision the purchase cosmetics brand Wardah., brand image have had a positive impact and significant of the process decision the purchase cosmetics brand Wardah and perception price have had a positive impact and significant of the process decision the purchase cosmetics brand Wardah.Keyword : Quality Product, Brand Image, Perception Price, Process Decision Purchase.
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN SALURAN DISTRIBUSI TERHADAP KEPUASAN KONSUMEN KARTU LOOP PADA SISWA SMA DI KOTA SEMARANG Ardianto Nugroho, 14.05.51.0258; Sholiha, Euis
Students Journal of Economic and Management Vol 7, No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of product quality, price perceptions, and channel distribution to the satisfaction of Loop’s customer. The population in this study are all costumers who use Loop’s sim card that studied in Senior high school in Semarang. Sampling using purposive sampling technique and the number of samples processed into research data as much as 123 respondents. Data were analyzed by using multiple linear regression model. Based on the results of research that has been done shows the quality of products and channel distribution have no effect on costumer’s satisfaction. While the perception of price has significant effect on customer’s satisfaction.Keywords: Product Quality, Price Perception, Channel Distribution and Customer Satisfaction
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN PROMOSI TERHADAP PROSES KEPUTUSAN PEMBELIAN HANDPHONE SAMSUNG DI SEMARANG Masazid, 13.05.51.0018; Sholiha, Euis
Students Journal of Economic and Management Vol 7, No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the effect of product quality, price perceptions and promotion of Samsung Mobile purchasing decision process in Semarang. The population in this study is the whole society of Samsung mobile users in Semarang. The number of samples studied is as many as 100 people selected in accordance with the criteria as respondents by using sampling technique purposive sampling. Data collection method used in this research is using questionnaire method filled by respondents. Analytical techniques used in this study are validity test, reability test, multiple linear regression test, model test, simultaneous significant test, hypothesis test. Data processing using SPSS Version 18. The results of this study indicate that product quality, price perception, and promotion have a positive and significant influence on the purchasing decision process.Keywords: product quality, price perception, promotion and purchasing decision process
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN PROMOSI TERHADAP PROSES KEPUTUSAN PEMBELIAN HANDPHONE SAMSUNG DI SEMARANG Masazid, 13.05.51.0018; Sholiha, Euis
Students' Journal of Economic and Management Vol 7 No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the effect of product quality, price perceptions and promotion of Samsung Mobile purchasing decision process in Semarang. The population in this study is the whole society of Samsung mobile users in Semarang. The number of samples studied is as many as 100 people selected in accordance with the criteria as respondents by using sampling technique purposive sampling. Data collection method used in this research is using questionnaire method filled by respondents. Analytical techniques used in this study are validity test, reability test, multiple linear regression test, model test, simultaneous significant test, hypothesis test. Data processing using SPSS Version 18. The results of this study indicate that product quality, price perception, and promotion have a positive and significant influence on the purchasing decision process.Keywords: product quality, price perception, promotion and purchasing decision process
PENGARUH KUALITAS PRODUK, CITRA MEREK DAN PERSEPSI HARGA TERHADAP PROSES KEPUTUSAN PEMBELIAN KOSMETIK MEREK WARDAH (Studi pada Konsumen Toko Elisha Beauty Kota Semarang) 14.05.51.0035, Fitri Novita Sari; Sholiha, Euis
Students' Journal of Economic and Management Vol 7 No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to test the influence quality product of the process decision purchase, brand image of the process decision purchase and perception price of the process decision purchase of cosmetics brand Wardah at store Elisha Beauty Semarang city. The population in this study is all consumers who buyers product Wardah cosmetics at store Elisha Beauty Semarang city and samples set as much as 100 respondents. Primary data obtained by using the questionnaire closed because of the respondents simply choose the answer is provided. The answer to use the scale likert from the number one up to five. The data is processed using SPSS version of 19.00 program. As a result is all the question valid and all variable is reliable. The result of regressing showed that all variable independent marking positive and significant. According to the test model this third variable independent only able to explain 71,3 percent about process decision purchase. Thus, then quality product have had a positive impact and significant of the process decision the purchase cosmetics brand Wardah., brand image have had a positive impact and significant of the process decision the purchase cosmetics brand Wardah and perception price have had a positive impact and significant of the process decision the purchase cosmetics brand Wardah.Keyword : Quality Product, Brand Image, Perception Price, Process Decision Purchase.
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA LOYALITAS PELANGGAN (Studi Pada Konsumen Wardah Kosmetik di Toko Candra Jl. Pandanaran Semarang) Jihan, 15.05.51.0356; Sholiha, Euis
Students' Journal of Economic and Management Vol 7 No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the Influence of Product Quality, Price Perception towards Consumer Satisfaction and Its Impact On Consumer Loyalty. This research method using purposive sampling, with criteria of consumer age more than 17 years old and consumers who ever bought Wardah product in Toko Candra. The number of research samples are 100 respondents. The data test is done by instrument test consisting of validity test and reliability test. Furthermore, the test of regression analysis with F test, coefficient of determination test and t test. Based on the result of hypothesis test: product quality has positive significant effect to Consumer Satisfaction. Price perception have positive significant effect to Consumer Satisfaction. Consumer Satisfaction Influence have positive significant effect to Consumer LoyaltyKeywords: product quality, price perception, promotion, consumer satisfaction, consumer loyalty
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN SALURAN DISTRIBUSI TERHADAP KEPUASAN KONSUMEN KARTU LOOP PADA SISWA SMA DI KOTA SEMARANG Ardianto Nugroho, 14.05.51.0258; Sholiha, Euis
Students' Journal of Economic and Management Vol 7 No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of product quality, price perceptions, and channel distribution to the satisfaction of Loop’s customer. The population in this study are all costumers who use Loop’s sim card that studied in Senior high school in Semarang. Sampling using purposive sampling technique and the number of samples processed into research data as much as 123 respondents. Data were analyzed by using multiple linear regression model. Based on the results of research that has been done shows the quality of products and channel distribution have no effect on costumer’s satisfaction. While the perception of price has significant effect on customer’s satisfaction.Keywords: Product Quality, Price Perception, Channel Distribution and Customer Satisfaction
Co-Authors 12.42.02.0086 Putra Satya Nugraha, 12.42.02.0086 12.520.20.206 Shinta Ratnawati, 12.520.20.206 14.05.51.0035, Fitri Novita Sari 14.05.51.0035, Fitri Novita Sari Hardianto Nugroho Jihan, 15.05.51.0356 Jihan, 15.05.51.0356 Masazid, 13.05.51.0018 Masazid, 13.05.51.0018