Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Proceedings of KNASTIK Jurnal Buana Informatika Seminar Nasional Informatika (SEMNASIF) Proceeding SENDI_U
Irya Wisnubhadra, Irya
Magister Teknik Informatika, University of Atma Jaya Yogyakarta
Computer Science & IT Education

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Proceedings of KNASTIK

 1 
DESIGNING E-CRM SYSTEM FOR BANKING INDUSTRY BASED ON WEB 2.0 TECHNOLOGY: A PROPOSAL Hadjon, Ryan Peterzon; Wisnubhadra, Irya; Julianto, Eddy
Proceedings of KNASTIK 2013
Publisher : Duta Wacana Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Use of Customer Relationship Management (CRM) as a way to support marketing strategy is an important key to increase company’s profitability. Integration of classic CRM concepts and technology becomes new paradigm for success implementation of CRM. One way to accomplished this is by using web 2.0 technology. The innovation of web 2.0 which is based on user-oriented approach is a fit combination for CRM which is based on customer-oriented approach. This research was aimed to combine those two concepts for analyzing and designing an E-CRM system to help improved business marketing strategy in banking industry.
Co-Authors Adi Nugroho Susanto Putro Benyamin Langgu Sinaga, Benyamin Langgu Eddy Julianto Ernawati . Ernawati Ernawati I Gusti Lanang Agung Raditya Putra Kusworo Anindito Mega Kartika Sari, Mega Kartika Muhammad Agus Muljanto Ryan Peterzon Hadjon Vencias Markus Kawangung, Vencias