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All Journal Kontekstualita: Jurnal Penelitian Sosial Keagamaan Jurnal Riset Agama Journal of Religion and Film
Ariyandi Batubara, Ariyandi
IAIN Sulthan Thaha Saifuddin Jambi
Religion Arts Humanities Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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Komodifikasi Agama dalam Ruang Politik di Seberang Kota Jambi Batubara, Ariyandi; Malik, Abdul
Kontekstualita: Jurnal Penelitian Sosial Keagamaan Vol 29, No 2 (2014)
Publisher : Kontekstualita: Jurnal Penelitian Sosial Keagamaan

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Abstract

Religion in an ideal concept was understood as guide measure of moral. Religion was the way of life that had doctrines with universal meanings and cross the space and  time along with always relevant to be directived in all context, including politic. But this perspectives on the real situation was deviate. So, today, religion was shifted from its position as guidliness become only instrument and could be understood with flexible according to person comprehension who exploitation the religion itself. This research wanted to find the answer (1) what was the motivation of religion put into politic space on Seberang Kota Jambi, (2) how did the kinds of religion commodification in politic space on Seberang Kota Jambi, and (3) what was the implication from the religion commodification phenomenon in politic space on Seberang Kota Jambi. By using the data that took from observation, interview, and documentation, this research found (1) the motivation of majority politicans on Seberang Kota Jambi put religion into politic pace was to get a power, (2) and the forms of religion commodofication in politic space on Seberang Kota Jambi were using Kitab Yāsīn as politic promotion, put religion symbols into politic banner, and using ulama as instrument for increasing politic electability, etc. If this phenomenon allowed as well as, so in future time would bring (3) implication in understanding of religion become superficial and partial. This research was recomended to stakeholders as politicans, ulama, academics, and people of Seberang Kota Jambi to take their own part, so that religioncould be understood and done.
Ekonomi Politik Pada Iklan Wardah Di Televisi: Analisis Wacana Kritis Norman Fairclough Batubara, Ariyandi; Gusti Zamzami, Filyadi
Journal of Religion and Film Vol. 2 No. 2 (2023): Desember
Publisher : UIN Sulthan Thaha Saifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/jrf.v2i2.27

Abstract

Wardah is one type of cosmetics in Indonesia. Since the initial launch of this cosmetic product, it has been labeled with a religious entity. However, Wardah advertising always adapts to consumer needs. The reason is that competition between industrial companies requires them to always be adaptive and innovative in producing products, including how to convey them to consumers. Wardah advertising always follows market needs, which can be seen from the actors used and used as Wardah brand ambassadors. Starting from Norman Fairclough's perspective, Wardah's advertisement is very pragmatic. Wardah advertising follows trends among consumers. This is because the text will not be isolated from context. Wardah advertisements have recently been influenced by the context of the phenomenon of emigration and religious conversion. With this, actresses Fiera Arie, Sandara Dewi, and Ayoona Moon became advertising actors and brand ambassadors for Wardah.
Hakikat Kebahagiaan Hidup: Konsensus antara Al-Qur’an dan Filsafat Stoikisme Rahman, Taufik; Pertiwi, Lola; Batubara, Ariyandi
Jurnal Riset Agama Vol. 2 No. 3 (2022): December
Publisher : Fakultas Ushuluddin UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jra.v2i3.19326

Abstract

This study aims to find a consensus between the Qur'an and stoic philosophy about the happiness of life. The concept of happiness which varies in each individual, gives birth to different solutions. The discourse on happiness in the Stoics has become an actual thing among millennials today. This research uses a descriptive-analytical method with a qualitative approach and literature review as the main reference source. The results and discussion in this study found that there are similar indicators in achieving happiness between the Qur'an and the philosophy of stoicism. This study concludes that the Qur'an and the philosophy of stoicism are not two contradictory things, amor fati (love of destiny) and emotional control taught by the Stoic philosophers as well as the concepts of gratitude and patience in the terminology of the Qur'an. This shows that the Qur'an and philosophy have a common concept that can be met.
Co-Authors A.A. Ketut Agung Cahyawan W Gusti Zamzami, Filyadi Pertiwi, Lola Taufik Rahman