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All Journal International Journal Of Science, Technology & Management (IJSTM)
Hari Purwanto Hari Purwanto
Pancasila University
Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Transportation

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The Potential Of Internationalization Of Small And Medium Micro Enterprises In SAWO Leather Crafts, Magetan District, East Java, Indonesia Hari Purwanto
International Journal of Science, Technology & Management Vol. 2 No. 3 (2021): May 2021
Publisher : International Journal of Science, Technology & Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i3.222

Abstract

The Magetan leather handicraft business is one of the long-established and surviving SMEs and contributes to the creation of employment and income for the community. Currently, the marketing of leather handicraft products is still limited to meeting local and national needs so that limited market demand makes leather handicraft difficult to develop. Globalization and increasingly advanced information technology have become opportunities for the Magetanleathercraft industry to penetrate the international market, however, various obstacles arise considering that penetrating the global market is not easy for small businesses that have many limitations. The purpose of this case study is to examine the opportunities and obstacles of the Magetan leather handicraft business to penetrate the international market. This research approach is qualitative with case studies.owner of leather handicraft, owner of leathercraft marketing shop, the buyer of leathercraft, an employee of leathercraft. Data analysis includes (1) data collection (2) data display (3) data reduction and (4) conclusions.[1]The results showed that there were obstacles to the internationalization of the Magetan leather handicraft business, namely complicated international trade procedures for SMEs, No marketing channels abroad for SMEs, Limited SME resources. The solution that can be offered from this problem is not to let SMEs directly penetrate the global market independently given the limitations they have, but by providing a mediator that can bridge SMEs with foreign consumers with a Marketplace, Exporters, or Cooperatives.
Traditional Market Transformation Into Digital Market (Indonesian Traditional Market Research Library) Hari Purwanto; Heny Sidanti; Dian Citaningtyas Ari Kadi
International Journal of Science, Technology & Management Vol. 2 No. 6 (2021): November 2021
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i6.384

Abstract

For many centuries traditional markets have become the economic strength of Indonesian society where trading business actors gather to carry out buying and selling transactions. Along with the development of the era, the advancement of information technology is developing very rapidly and changing many patterns of people live from various aspects of life as well as trade. In conventional trade, relying on traditional markets is considered inefficient considering the too long distribution channels of goods and the emergence of additional costs in trade, which causes a high cost economy. The shift of traditional markets to digital markets is an inevitable demand. This study discusses Digital Transformation in traditional markets and how the process should take place to provide some solutions to existing problems. The method used in this research is library research. The research locations are traditional Indonesian markets. Sources of data in this study were collected by collecting methods through literature, scientific publications, information from the internet. The data is induced and concludes the arguments that are made. The findings of this study are: The digital transformation of traditional markets to digital markets has not been fully carried out in Indonesia. Solution: Traditional market players are starting to open up to the online market. It is time for the government to build online infrastructure to move traditional markets to digital markets, although not completely so that marketing efficiency and convenience can increase overall welfare.
The Effect Of Easy Perception And Security Perception On The Intention Of Using Shopeepay Through Attitude As Intervening Variables In Madiun Heny Sidanti; Dian Citaningtyas Ari Kadi; Hari Purwanto; Wahyu Sri Lestari
International Journal of Science, Technology & Management Vol. 3 No. 1 (2022): January 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i1.430

Abstract

The purpose of this research was to determine the effect of perceived ease of use and perceived safety on Intention to Use through Attitude as an Intervening Variable for ShopeePay Users in Madiun. This research is a quantitative study using sampling techniques using nonprobability sampling with purposive sampling technique. Respondents of this study were 150 people. Data analysis used classical assumption test, hypothesis test, path analysis, and Sobel test mediation. Based on the results of the test (t), obtained the results of the perception of ease of perception and perceptions of security affect attitudes, perceptions of perceived ease of security affect intention to use with a significant value less than the alpha value of 0.05. The path analysis test obtained the results of the indirect sub-structural effect 1 Ease of perception on the intention to use through attitude as an intervening variable obtained the result that the direct effect was greater than the indirect effect. Results The indirect effect of perceptions of security on the intention to use through attitude as an intervening variable shows that the direct effect is smaller than the indirect effect. The results of the Sobel test mediation test show that the results of the perception of Security on Intention to Use through Attitude as an Intervening Variable can mediate attitudes.
Co-Authors Dian Citaningtyas Ari Kadi Heny Sidanti Siti Rohana Nasution Wahyu Sri Lestari