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All Journal Jurnal Keuangan dan Perbankan el-Jizya: Jurnal Ekonomi Islam Riset Akuntansi dan Keuangan Indonesia Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Al Tijarah International Research Journal of Business Studies (E-Journal) JAS-PT Jurnal Analisis Sistem Pendidikan Tinggi Islamic Management: Jurnal Manajemen Pendidikan Islam Shirkah: Journal of Economics and Business Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian Multidisiplin el-Jizya: Jurnal Ekonomi Islam International Research Journal of Business Studies
Datien Eriska Utami
Sharia Business Management, Faculty Of Islamic Economics And Business, IAIN Surakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Journal : Al Tijarah

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The Influence of Electronic Word of Mouth and Product Diversity on Purchasing Decisions for Hanasui Cosmetic Products Nur'aini, Zulfa Afifah; Utami, Datien Eriska
Al Tijarah Vol. 10 No. 2 (2024): Al Tijarah l December
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/at.v10i2.13953

Abstract

This study analyzes the influence of Electronic Word of Mouth (E-WOM) and product diversity on purchasing decisions for Hanasui cosmetics in Klaten. The primary objective of this study is to understand how these two factors influence consumer behavior in determining product choices.The study employed a quantitative survey method, distributing questionnaires to 100 respondents. IBM SPSS Statistics v23 x64 was used to analyze the data to obtain accurate and valid results. The findings of the study indicate that both E-WOM and product diversity exert a significant positive influence on purchase decisions, thereby confirming that effective marketing strategies, including the utilization of digital consumer reviews and the provision of a wide product variety, play an important role in increasing consumer attraction and interest in Hanasui cosmetic products.
Profitability, Liquidity, And Stock Volatility As Determinants Of Firm Value In The Coal Sector Period 2019-2023: - Wati, Ria Sintya; Utami, Datien Eriska
Al Tijarah Vol. 10 No. 2 (2024): Al Tijarah l December
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/at.v10i2.13967

Abstract

This study analyzes the effect of profitability, liquidity, and stock price volatility on firm value in coal issuers listed on the Indonesia Stock Exchange (IDX) and indexed in the Indonesian Sharia Stock Index (ISSI) for the period 2019-2023. Profitability is measured by Return on Assets (ROA), liquidity is measured by Current Ratio (CR), and stock price volatility is measured by Standard Deviation of Stock Returns (STDV), while firm value is proxied by Price to Book Value (PBV).Secondary data were obtained from annual financial reports and analyzed using panel data linear regression with the Fixed Effect Model method. The study's findings suggest that profitability (ROA) and liquidity (CR) have a positive and significant effect on firm value, indicating that companies with high profitability and adequate liquidity tend to have higher market valuations.Conversely, stock price volatility (STDV) has a substantial negative effect on firm value, indicating that high stock price volatility increases investment risk and reduces investor confidence. The findings of this study offer valuable insights for financial managers and investors, guiding their efforts to enhance firm value by managing internal factors and taking into account market risks.
Co-Authors Ahmad Ikhwan Setiawan Ahmad Ikhwan Setiawan, Ahmad Ikhwan Febrianto, Diva Fitriyana Fitriyana Fitriyana Fitriyana, Fitriyana Indriyani Indriyani Kusna, Chotimatul Nur'aini, Zulfa Afifah Septin Puji Astuti Waluyo Waluyo Wati, Ria Sintya Wilasari, Wiwik Zamzammi, Muhammad Faiq Zulfa Irawati