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All Journal Jurnal YIN YANG Jurnal The Messenger Jurnal Representamen Journal of Dedicators Community
Liliek Budiastuti Wiratmo, Liliek Budiastuti
Sekolah Tinggi Ilmu Komunikasi (STIK) Semarang
Arts Humanities Education Public Health Social Sciences

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Journal : Jurnal The Messenger

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The Threat of Virality Manipulation in Social Media Towards Deliberative Democracy Widyatama, Rendra; Ananda, Vidya; Wiratmo, Liliek Budiastuti
Jurnal The Messenger Vol. 16 No. 2 (2024): May-August
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v16i2.7317

Abstract

Introduction: The use of social media as a channel for political communication is becoming increasingly common in modern society. Some users seek virality to influence public opinion. Among them, some employ manipulative tactics to achieve virality, which can undermine deliberative democracy. Unfortunately, the impact of manipulative virality on deliberative democracy has not received sufficient attention. This study aims to describe how manipulative virality poses a threat to deliberative democracy. The researchers focus on five social media platforms--X, Instagram, Facebook, TikTok, and YouTube, because Indonesians widely use these for political communication. Methods: The researchers use a qualitative, exploratory approach, focusing on relevant documents using interpretive analysis and observation to study of X, Instagram, Facebook, TikTok, and YouTube. Findings: Research identifies four methods of manipulative virality that undermine deliberative democracy: using fake accounts, deploying bots, paying buzzers, and spreading hoaxes. These practices threaten and subvert deliberative democracy by creating false appearances of support, potentially distorting public opinion, misleading policymakers, and damaging society. Manipulative virality often benefits wealthy groups, as they can afford to pay buzzers and deploy bots, unlike poorer groups. Originality: This study explores the role of social media in public discourse to promote deliberative democracy. It offers novelty by presenting an in-depth analysis that digital media has the potential to undermine deliberative democracy due to the use of bots, fake accounts, and paid influencers. The findings emphasize the importance of preserving authentic public dialogue while addressing unethical practices that manipulate social media for personal or political gain.
Model Pengembangan Lembaga Penyiaran Publik Lokal (LPPL) Radio di Jawa Tengah Wiratmo, Liliek Budiastuti; Irfan, Noor; Samudi, Samudi
Jurnal The Messenger Vol. 8 No. 2 (2016): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v8i2.340

Abstract

Local  Public  Broadcasting  radio  is  broadcasting  reform  that  seeks  to  restore  the  sovereignty of the people as the owners of the frequencies through Act No. 32 of 2002 on Broadcasting.   Government Regulation  No. 11/2005 create the space   to  Local Government Radio Broadcasting can adjust to the regulations on LPPL Radio. However, up to ten years since the birth of the Broadcasting Act, the presence of LPPL Radio presence in Central Java has not been fully able to show a real role. This study used a qualitative approach through bencmarking studies between LPPL radio with the Broadcasting Licence and the Broadcasting Operation Principle Permit, which is Radio Swara Kendal FM; Radio Kota Batik, Pekalongan; Radio Singosari, Brebes; In FM Radio, Kebumen; Irama FM Radio, Purworejo and LPP RRI Semarang. The result of this research is the Local Public Broadcasting Radio development model accordance with applicable regulations.
Co-Authors Ananda, Vidya Arifa Rachma Febriyani Irfan, Noor Nur Laili Mardhiyani Rendra Widyatama Samudi