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All Journal JURNAL SISTEM INFORMASI BISNIS Interaksi : Jurnal Ilmu Komunikasi Interaksi Online Komunikator Journal of Dedicators Community Communicology: Jurnal Ilmu Komunikasi Bidik : Jurnal Pengabdian kepada Masyarakat
Arifa Rachma Febriyani
Unknown Affiliation
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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MANAJEMEN KRISIS DAN REPUTASI PERUSAHAAN TAKSI KONVENSIONAL TERKAIT DEMONSTRASI PENOLAKAN TAKSI ONLINE Studi Kasus pada Blue Bird Group Febriyani, Arifa Rachma
Interaksi: Jurnal Ilmu Komunikasi Vol 6, No 1 (2017): January 2017
Publisher : Master of Communication Science Program, Faculty of Social and Political Science, Diponego

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (18400.463 KB) | DOI: 10.14710/interaksi.6.1.1-14

Abstract

The demonstration to refuse online taxi Uber and Grab driven by PPAD Jadetabek on March 22 is a crisis for Blue Bird Group that has been known to have a positive reputation. This is due to the demonstrations was allegedly provoked by one of the Blue Bird driver's. The purpose of this study is to describe the Blue Bird Group's PR strategy in managing the crisis as a result of the demonstration in order to save the reputation of their organization. The results showed PR Blue Bird Group implements several crisis response strategies, such as execuse, apologize, compensation, and reminders. 
Digital Campaign to Reduce Covid-19 Pandemic Risk Naryoso, Agus; Febriyani, Arifa Rachma; Kaloka, Rintulebda Anggung
Komunikator Vol 13, No 1 (2021)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.131046

Abstract

Hoaxes about COVID-19 on social media could be seen publicly and intentionally lead to inappropriate responses amid the pandemic. In this situation, the government’s public relations had a role in educating the public through accurate information about COVID-19 on social media. This research aimed to describe the public’s attitude towards digital campaigns to reduce the risk of COVID-19 in Central Java and the strategy behind this digital campaign. The research was designed as a descriptive study with a mixed approach method. The sampling technique used was purposive sampling. The data was collected through an online survey of 121 respondents, interviews with expert sources, and document review. Elaboration Likelihood Theory and Rhetoric Theory are used to explain the digital campaign. The results showed that most respondents (74%) rated the Governor as prioritizing the positive appeal approach through a digital campaign. The interview results revealed that the process of composing creative content in the digital campaign was carried out through discussions between the Governor and the content creator team. During a pandemic, a creatively packaged digital campaign was a strategic step to increase public participation in implementing preventive efforts.
Pengaruh Intensitas Membaca Berita tentang Ganjar Pranowo di Surat Kabar Daerah dan Interaksi dengan Kelompok Rujukan terhadap Tingkat Kepercayaan Masyarakat Mengenai Kinerja Gubernur Arifa Rachma Febriyani; Sri Widowati; Much Yulianto; Joyo NS Gono
Interaksi Online Vol 2, No 4: Oktober 2014
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (90.085 KB)

Abstract

Sejak 23 Agustus 2013, masyarakat Jawa Tengah resmi dipimpin oleh Ganjar Pranowo usai beliau memenangi pemilihan gubernur. Namun, survei menunjukkan keraguan masyarakat terhadap kinerja gubernur setelah empat bulan masa kepemimpinannya berlangsung. Surat kabar daerah dipandang berkontribusi dalam menentukan tingkat kepercayaan masyarakat karena kerap mengekspos dinamika kepemimpinan Ganjar Pranowo. Tingkat kepercayaan masyarakat dapat pula terbentuk saat mereka berbincang tentang kinerja gubernur bersama keluarga dan teman.Penelitian ini merupakan penelitian kuantitatif dengan tipe eskplanatori, yang bertujuan untuk mengetahui pengaruh intensitas membaca berita tentang Ganjar Pranowo di surat kabar daerah dan interaksi dengan kelompok rujukan terhadap tingkat kepercayaan masyarakat mengenai kinerja gubernur. Teori yang digunakan dalam penelitian ini adalah Teori Efek Media Massa dan Teori Kelompok Rujukan. Jumlah populasi sebanyak 7311 orang merupakan penduduk berusia 17-60 tahun di Kelurahan Sumurboto, Semarang. Menggunakan teknik multistage random sampling, diambil sampel sebanyak 99 orang. Data primer dianalisis menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, dan regresi linier sederhana dengan bantuan program SPSS.Perhitungan statistik menunjukkan persamaan regresi linier sederhana antara intensitas membaca berita tentang Ganjar Pranowo di surat kabar daerah terhadap tingkat kepercayaan masyarakat mengenai kinerja gubernur adalah Y= 39.517+0.419X1dengan nilai signifikansi 0.000 < 0.01. Sementara, persamaan regresi linier sederhana antara interaksi dengan kelompok rujukan terhadap tingkat kepercayaan masyarakat mengenai kinerja gubernur adalah Y=36.340+0.234X2 dengan nilai signifikansi 0.001 < 0.01. Berdasarkan kedua persamaan tersebut dapat diketahui bahwa terdapat pengaruh positif yang sangat signifikan secara parsial antar variabel-variabel X terhadap variabel Y, namun pengaruhnya sangat kecil.Surat kabar daerah hendaknya memegang teguh komitmen untuk melaksanakan praktik jurnalisme bertanggung jawab dengan menjaga obyektivitas berita. Humas Pemprov disarankan untuk aktif mempublikasikan informasi mengenai kinerja gubernur dalam merealisasikan program-program pro rakyat dan berbagai kebijakan yang dirumuskan. Hal ini bertujuan untuk memberikan pengetahuan dan meningkatkan kepercayaan masyarakat. Masyarakat seharusnya menjadi pembaca yang kritis.Key Words : Intensitas membaca; interaksi dengan kelompok rujukan; tingkat kepercayaan; kinerja gubernur
Sosialisasi dan Pelatihan Literasi Digital untuk Meningkatkan Pengetahuan dan Inovasi Produk Unggulan Masyarakat Desa Poleng Kabupaten Sragen Jazimatul Husna; Liliek Budiastuti Wiratmo; Imam Setyawan; Sri Indrahti; Siti Susanti; Nur Laili Mardhiyani; Arifa Rachma Febriyani
BIDIK: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 1 (2023): Bidik: Jurnal Pengabdian kepada Masyarakat
Publisher : Fakultas Ilmu Budaya Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/bidik.v4i1.14057

Abstract

This article discusses community service activities in Poleng Village, Gesi District, and Sragen Regency which focus on socialization and digital literacy training in an effort to increase knowledge and develop community superior product innovations. This service uses a Participatory Action Research (PAR) approach. The aims of this service is to motivate the people of Poleng to optimize their potential and increase innovation in regional superior products. This service answers the challenges of an increasingly sophisticated digital era and realizes the importance of empowering rural communities to explore their own potential and develop regional superior product innovations so as to increase the competitiveness and economic value of community products. Digital literacy socialization and training using the "SiBooky" digital library is the key in providing skills and literacy to the community for community empowerment and sustainable development. This application aims to realize community empowerment and economic independence, as well as expand access to digital technology for all levels of society. enable people to access information flexibly and easily. Through this program, it is hoped that village communities will be better prepared to face the ever-evolving digital era, be able to contribute to regional development in a sustainable manner, realize community empowerment and economic independence, and expand access to digital technology for all levels of society.
Analisis Media Monitoring dan Jaringan Program Lapak Ganjar untuk Mendukung Pemasaran Digital bagi UMKM Arifa Rachma Febriyani; Fibriyani Nur Aliya; Liliek Budiastuti
Communicology: Jurnal Ilmu Komunikasi Vol. 12 No. 1 (2024): Communicology: Jurnal Ilmu Komunikasi, Volume 12 No. 1 Juli 2024
Publisher : Sarjana Terapan Prodi Humas dan Komunikasi Digital Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMM.032.03

Abstract

Lapak Ganjar is a program launched by the Governor of Central Java Ganjar Pranowo since July 2020 to help promote commodities for Central Java MSMEs, especially when facing economic challenges during the ongoing Covid-19 pandemic, via Instagram @lapak_ganjar. This program is developing to support digital marketing for MSMEs, not only MSMEs in Central Java, but also MSMEs in several other provinces. This research aims to describe the analysis of media monitoring and network of the Lapak Ganjar program to support digital marketing for MSMEs. Several relevant concepts are used in this research, including the concepts of digital marketing and electronic word of mouth (e-WOM). This type of research is quantitative descriptive with media monitoring and network analysis methods using brand24 and netlytic. Media monitoring analysis was carried out in the period June to July 2022. The results of media monitoring analysis via brand24 in that period revealed that the Lapak Ganjar program received positive sentiment from netizens, while Twitter analysis using Netlytic in June to July 2022 found a total of 2,013 tweets mentioning the word Lapak Ganjar with some relevant related keywords. Network analysis via Netlytic also displays cluster 1 which refers to the account most frequently referred to, namely the ganjaranapps account.
Pelatihan Public Speaking Dalam Mendukung Pembuatan Materi Pembelajaran Digital Di SD Muhammadiyah 08 Semarang Wiratmo, Liliek Budiastuti; Mardhiyani, Nur Laili; Febriyani, Arifa Rachma
Journal of Dedicators Community Vol 6, No 2 (2022)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdc.v6i2.3735

Abstract

Berbicara merupakan keterampilan vital bagi seorang guru. Karena mereka tidak banyak menyampaikan materi kepada peserta didik/siswa namun harus mampu menanamkan pemahaman tentang materi yang disampaikan.  Di masa normal sebelum pandemi persoalan berbicara dapat dikatakan lebih mudah diatasi, namun di masa pandemi menjadi tantangan tersendiri. Proses pembelajaran yang semula dilaksanakan secara luring dan memungkinkan guru dan murid dapat bertemu bahkan bersentuhan menjadi tantangan saat harus dilakukan secara daring. Mitra dalam kegiatan pengabdian masyarakat ini adalah guru SD Muhammadiyah 08 Kota Semarang. Metode yang digunakan terbagi dalam empat sesi: paparan materi, pendalaman, praktik dan evaluasi hasil praktik public speaking. Dalam evaluasi praktik terungkap ada hal-hal yang sebelumnya tidak diketahui, sejak persiapan hingga saat berbicara serta persoalan-persoalan teknis. Melalui kegiatan ini peserta merasa memperoleh pengetahuan baru mengenai cara berbicara di depan publik, terutama secara virtual.
Contribution of User-Generated Content to Support the Promotion of Pura Mangkunegaran on Digital Platforms Mardhiyani, Nur Laili; Febriyani, Arifa Rachma; Raihany, Mirtha; Noviyani, Nur Laili; Muntakhib, Ahmad
Jurnal Sistem Informasi Bisnis Vol 15, No 3 (2025): Volume 15 Number 3 Year 2025 (Publication in Progress)
Publisher : Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21456/vol15iss3pp287-291

Abstract

This article explains how the role of social media users is part of the development of Pura Mangkunegaran tourism in the form of support through digital platforms. The research method used is descriptive quantitative which includes stages of data collection, data analysis, and data interpretation. Data was taken from respondents who had engagement with Pura Mangkunegaran content which was linked to sentiment analysis and social networks using social media analysis tools based on certain keywords related to Mangkunegaran. The research results show that User Generated Content (UGC) has an important role in supporting Pura Mangkunegaran tourism promotion. Influencers play an important role in spreading Pura Mangkunegaran content, so that content is not only intended for followers, but also for everyone. The more content is created and distributed, the more visible the contribution of UGC will be. Positive sentiment dominates the discussion context on social networks and negative sentiment keywords that appear are not related to tourism.
Co-Authors Agus Naryoso S.Sos, M.Si, Agus Naryoso Fibriyani Nur Aliya Jazimatul Husna Joyo NS Gono Liliek Budiastuti Liliek Budiastuti Wiratmo Liliek Budiastuti Wiratmo, Liliek Budiastuti Much Yulianto Muntakhib, Ahmad Noviyani, Nur Laili Nur Laili Mardhiyani Raihany, Mirtha Rintulebda Anggung Kaloka Siti Susanti Sri Indrahti Sri Widowati