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All Journal Konvergensi : Jurnal Ilmiah Ilmu Komunikasi International Journal of Advanced Multidisciplinary Jurnal InterAct Jurnal ISIP: Jurnal Ilmu Sosial dan Ilmu Politik
Mulharnetti Syas, Mulharnetti
Unknown Affiliation
Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Komodifikasi Users pada Platform Game Online Roblox Syas, Mulharnetti; Yahsy, Umair Shiddiq
Jurnal InterAct Vol. 11 No. 2 (2022): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v11i2.3748

Abstract

Roblox online game is one of the most popular games in Indonesia. The market share targeted by Roblox online game is for children. However, some content from this game is known to be inappropriate for children to play. The problem is these types of inappropriate games are actually in great demands and visited by users. Therefore, this study aims to examine and explore how users are commodified on the Roblox online game platform. This study uses constructive paradigm, qualitative methodology, with the case study method. A qualitative approach is used to explain cases of the commodification of users on the Roblox online game platform through observation and in-depth interview techniques. The population of this study is the Roblox online game platform and the types of games contained in it. The results of the research show that Roblox has commodified users. In the Roblox online game platform, users can be categorized from two sides: as audiences or game connoisseurs, and also as workers or creators of the Roblox game itself. In terms of commodification, Roblox turns users into workers with inadequate wages. Users are also used to provide ratings which can then be sold to advertisers. Several types of Roblox online games contain elements of violence, pornography, and blasphemy that are visited by many users. In fact, Roblox is played mostly by children. Based on the results of the study, the researchers suggest that the Roblox online game platform does not commodify users for mere profit. In addition, parents must supervise their children when playing games, provide education, and choose games that are age-appropriate.
AUDIENCE RECEPTION OF THE CONTROVERSY SURROUNDING THE FILM "LAURA" Aladdin, Yuri Alfrin; Lestari, Desi; Syas, Mulharnetti; Samatan, Nuriyati
Konvergensi Vol 6 No 1 (2025): Konvergensi: Jurnal Ilmiah Ilmu Komunikasi (Juni 2025)
Publisher : Program Studi Ilmu Komunikasi Universitas Paramadina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51353/kvg.v6i1.995

Abstract

This study analyzes audience reception of the controversy surrounding the “Laura” movie, which is based on the true story of influencer Laura Anna. The film portrays Laura’s struggle against injustice after experiencing a tragic accident that changed her life. Laura had a free intimate lifestyle with her boyfriend and posted her night parties’ life. However, one night she had an accident when she was coming home with her boyfriend and both of them were drunk. The film sparked various public opinions, both supportive and critical, particularly regarding Laura’s life before the accident. This research uses a descriptive qualitative research approach and Stuart Hall’s reception theory. This study examines how audiences interpret the messages in Laura through three positions: hegemonic dominant, negotiated, and oppositional. Reception analysis is used as a method to describe how the audience receives and interprets media texts. The findings reveal that one audience member falls into the hegemonic dominant position, stating that Laura is an inspirational story and disregarding the controversy. Three participants are in the negotiated position, acknowledging that the film’s message remains clear despite the surrounding controversy. One participant takes an oppositional stance, holding views that contradict the film’s intended message. The audience believes that the film Laura was brought to the big screen merely as an exploitation of tragedy rather than a work conveying the struggle of Laura. The audience thinks that the film is too dramatic and does not provide a clear solution to the issues raised. Keywords: Audience Reception, Stuart Hall, Indonesian Film, “Laura”, Controversy
Analysis of Follower Satisfaction on The Instagram Account @infokonser Samatan, Nuriyati; Syas, Mulharnetti; Robingah, Robingah; Aladdin, Yuri Alfrin; Gemilang, Rattu
International Journal of Advanced Multidisciplinary Vol. 4 No. 1 (2025): International Journal of Advanced Multidisciplinary (April-June 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v4i1.858

Abstract

Research Objective: This study aims to analyze follower satisfaction on the @infokonser account through three variables: social media and information quality variables as X1 and X2; and information fulfillment variable as Y. Research Method: the type of research is quantitative, the paradigm used is positivism,The sampling technique used is non-probability sampling, the sample determination uses purposive sampling, while the sample size determination uses the Slovin formula with a margin of error of 0.5% with a total of 400 respondents.The questionnaire was distributed via Google Forms to the followers of the Instagram account @infokonser.Analysis was conducted using SPSS version 29. Findings: this study found that, partially, there is an influence of the @infokonser social media on the fulfillment of followers' information, and there is an influence of the quality of @infokonser information on the fulfillment of followers' information; and simultaneously, the social media variable and the quality of @infokonser information together influence the information needs of followers.
Praktik Hegemoni Media Atas Isu Boikot Produk Prancis pada Grup Trans Media Sari, Nila Kurnia; Syas, Mulharnetti
Jurnal ISIP: Jurnal Ilmu Sosial dan Ilmu Politik Vol. 20 No. 1 (2023): Jurnal ISIP: Jurnal Ilmu Sosial dan Ilmu Politik
Publisher : Institute of Social and Political Science Jakarta (Institut Ilmu Sosial dan Ilmu Politik Jakarta - IISIP Jakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36451/jisip.v20i1.8

Abstract

Pernyataan Presiden Prancis Emmanuel Macron mengenai karikatur Nabi Muhammad SAW telah memicu kemarahan umat Islam, termasuk di Indonesia. Isu mengenai boikot produk Prancis menjadi ramai diberitakan, termasuk oleh media yang tergabung dalam Grup Trans Media. Penelitian ini bertujuan mengkaji praktik hegemoni yang dilakukan oleh Grup Trans Media, yaitu situs media online Detik.com dalam isu boikot produk Prancis, dilihat melalui pendekatan teori ekonomi politik media Vincent Mosco. Penelitian ini diharapkan dapat menjadi acuan bagi media, khususnya Grup Trans Media dalam menyajikan berita agar lebih berimbang. Metode penelitian yang digunakan adalah Critical Discourse Analysis model Norman Fairclough. Hasil penelitian menunjukkan bahwa praktik penyajian berita di Detik.com menunjukkan representasi ideologi media dengan cara menonjolkan bagian-bagian tentang boikot produk Prancis yang bersinggungan dengan umat Islam. Berita mengenai isu boikot produk Prancis disajikan dengan cara tertentu sehingga menjadi menarik bagi masyarakat Indonesia yang mayoritas beragama Islam.
Co-Authors Desi Lestari, Desi Gemilang, Rattu Nuriyati Samatan Robingah Robingah Sari, Nila Kurnia Yahsy, Umair Shiddiq Yuri Alfrin Aladdin, Yuri Alfrin