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All Journal Jurnal Sosio Ekonomika Bisnis Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Melli Suryanti, Melli
Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Bengkulu
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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KAJIAN PENGEMBANGAN USAHA BUDIDAYA IKAN AIR TAWAR DALAM MINA PADI DI DESA A. WIDODO KECAMATAN TUGUMULYO KABUPATEN MUSI RAWAS Nuryasri, Salfiani; Badrudin, Redy; Suryanti, Melli
Jurnal AGRISEP JURNAL AGRISEP VOL 14 NO 01 2015 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (473.247 KB) | DOI: 10.31186/jagrisep.14.1.66-78

Abstract

This research is aimed at estimating the income of mina paddy farmers, identifying the criteria used to develop business, formulating the alternative development business. The data are analyzed by using income analysis and Analysis Hierarchy Process (AHP). The results of the research show that there are three types of fish applied in mina paddy: catfish, tilapia, and goldfish. The income of catfish in mina paddy amounting to Rp. 51.440.607,27,-/year, tilapia amounting to Rp. 35.895.335,- /year, goldfish in mina paddy amounting to Rp. 37.731.957,-/year. While from AHP analysis results, the criterias making an assessment in the development of aquaculture are production, revenues, marketing and third-party support. The highest value weighting results that become an alternative strategy to the development of aquaculture in mina paddy using software Expert Choice 11 is the application of catfish in mina paddy with weights value of 0,493.
FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN PADA RESTORAN CEPAT SAJI DI KOTA BENGKULU Agusman, Reazi; Irnad, Irnad; Suryanti, Melli
Jurnal Ilmiah Sosio-Ekonomika Bisnis Vol 21 No 1 (2018): Jurnal Ilmiah Sosio-Ekonomika Bisnis
Publisher : Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (329.327 KB) | DOI: 10.22437/jiseb.v21i1.5101

Abstract

This study aims to is to find factors affecting loyalty consumers fast food restaurant in Bengkulu City seen from approach extended marketing mix (7p). Variable latent used in this research was extended marketing mix , demografy , customer satisfaction and loyalty consumers. A method of the sample collection with accidental where the sample collection on coincidence and the method of analysis the data used was structural equation modelling (SEM). The method for data analysis was Structural Equation Modeling to examine the causal relationship between observed variables. This study uses two-stage method, where first phased measurement Confirmatory Factor Analysis (CFA) and the second stage measurement was Second Order Confirmatory Factor Analysis (CFA-2). From the Googness Of Fit (GOF) 1 a gauge that indicates match a less well, 5 size gof showing match quite good (marginal fit) and 10 size gof showing match the best good fit. So that it can be concluded that match a whole model is good. The final result of this study shows the variables that make up the extended marketing mix is ​​product, price, place, physical evidence and process where this variable has a significant effect on loyalty both direct relationship and consumer satisfaction variable as Intervening variable. While the demographic variables have no significant effect on loyalty variable directly or indirect relationship with satisfaction as intervening variable. Keywords: Loyalty, Extended Marketing Mix, SEM, CFA and GOF
Co-Authors Agusman, Reazi Irnad, Irnad Redy Badrudin Salfiani Nuryasri, Salfiani