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All Journal Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Tumbur Masco H. Siahaan, Tumbur Masco
Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Bengkulu
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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ANALISIS PERILAKU KONSUMEN PRODUK SYNGENTA: KASUS DI KECAMATAN KETAHUN KABUPATEN BENGKULU UTARA Priyono, Basuki Sigit; Arianti, Nyayu Neti; H. Siahaan, Tumbur Masco
Jurnal AGRISEP JURNAL AGRISEP VOL 09 NO 02 2010 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (272.784 KB) | DOI: 10.31186/jagrisep.9.2.120-129

Abstract

The purposes of this research are to determine the factors related to consumer perception on Syngenta products; to analyse relation between farmer perceptionon Syngenta product and purchasing behavior; and to examine the most product used by consumer.The research is done intentionally to 96 respondents. Two method analyses use in this study, i.e., a descriptive analysis and Rank Kendall correlation (t). The study finds that family income and farmer views significantly correlate to the consumer perception on Syngenta products, whereas the farm area and farmer experience are not. This study also concludes that consumer perception Syngenta product is not related tothe purchasing behavior. According to respondents,they often use herbicide of gramoxone. 
Co-Authors Basuki Sigit Priyono Nyayu Neti Arianti, Nyayu Neti