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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Al-'Adad: Jurnal Tadris Matematika
Ade Mutia, Ade
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Mathematics Social Sciences

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STRATEGI KOMUNIKASI PEMASARAN DIAN PELANGI CABANG PEKANBARU DALAM MEMPERTAHANKAN LOYALITAS PELANGGAN Mutia, Ade; Lubis, Evawani Elysa
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 2: WISUDA OKTOBER 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Marketing communication strategy is important in marketing because can make effective marketing. Company Dian Pelangi is a company engaged in retail. As one of the leading fashion houses in Indonesia, Dian Pelangi have a competitor that run in the same type and the company need a strategy to get the aim of the company. Because of that the researcher was interest to do this research with the aim to know marketing communication strategy Dian Pelangi Pekanbaru branch in maintaining customer loyalty.This research uses qualitative methods, namely the collection of data obtained based on the fact data in the field through observations, interviews, and documentation. The subjects in this research is 2 manager and 7 loyal customers Dian Pelangi Pekanbaru branch are selected using purposive technique. This research uses an interactive data analysis techniques, for data validity checking techniques through the extension of participation, increase persistence, and triangulation.The goal of research shows that the marketing communication strategy Dian Pelangi Pekanbaru branch in maintaining customer loyalty do by segmentation, targeting, positioning, promotional mix consists of advertising, sales promotion, personal selling, direct marketing, publicity, public relations, and word of mouth communication.Keywords: Marketing Communication Strategy, Customer Loyalty
PERMAINAN ULAR TANGGA PADA MATERI PENJUMLAHAN DAN PENGURANGAN BILANGAN BULAT DI MTsN 01 PONTIANAK Mutia, Ade; Sarassanti, Yumi
Bahasa Indonesia Vol 2 No 1 (2023)
Publisher : IAIN Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (537.479 KB) | DOI: 10.24260/add.v2i1.1564

Abstract

This study aims to determine the learning outcomes through snakes and ladders game on addition and subtraction of whole numbers. The research method used is quantitative descriptive method. The quantitative approach in this study was used to find out a clear picture of the phenomenon during the learning process, and the research sample was students of class VII C MTsN 01 Pontianak. 2022/2023. The subjects in this study were class VII C students totaling 30 students. The data collection techniques used were test methods, and documentation. The results of data analysis showed that the completeness of student learning outcomes taught using snakes and ladders game media had a significant effect because the average student learning outcomes only increased. Based on the results of the research that has been done, it can be concluded that: students' learning outcomes have met the KKM.
Co-Authors Evawani Elysa Lubis Sarassanti, Yumi