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All Journal Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JFL : Jurnal Farmasi Lampung International Journal of Engagement and Empowerment (IJE2) Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Nadila Oktaviani, Nadila
Unknown Affiliation
Religion Humanities Biochemistry, Genetics & Molecular Biology Chemistry Economics, Econometrics & Finance Education Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh brand ambassador “blackpink” terhadap purchase intention melalui brand image Oktaviani, Nadila; Zainurossalamia ZA, Saida
INOVASI Vol 17, No 3 (2021)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (268.306 KB) | DOI: 10.29264/jinv.v17i3.9487

Abstract

Penelitian ini bertujuan untuk menguji apakah Pengaruh Brand Ambassador “Blackpink” Terhadap Purchase Intention baik secara langsung maupun melalui mediasi variabel Brand Image Pada Aplikasi E-Commerce Shopee. Variabel bebas dalam penelitian ini adalah Brand Ambassador, sementara variabel terikat adalah Brand Image dan Purchase Intention. Penelitian ini dilakukan pada Mahasiswa/i Universitas Mulawarman yang terdiri dari 65 responden. Penelitian ini bersifat kuantitatif. Pengumpulan data pada menggunakan kuesioner dengan menguji Pengaruh Brand Ambassador “Blackpink” terhadap Purchase Intention dan dimediasi oleh Brand Image. Analisis data menggunakan teknik analisis PLS (Partial Least Square). Hasil penelitian ini menunjukkan bahwa : (1) Brand Ambassador berpengaruh positif dan signifikan terhadap Purchase Intention, (2) Brand Ambassador berpengaruh positif dan signifikan terhadap Purchase Intention, (3) Brand Ambassador berpengaruh positif dan signifikan terhadap Brand Image, (4) Brand Image berpengaruh positif dan signifikan dalam memberikan efek mediasi pada pengaruh Brand Ambassador terhadap Purchase Intention Pada Aplikasi E-Commerce Shope.
ANALYSIS OF STRATEGIES FOR DEVELOPING COOPERATIVES, COMMUNITY EMPOWERMENT AND MICRO SMALL AND MEDIUM ENTERPRISES (MSMEs) IN BANJARNEGARA DISTRICT, CIWANDAN DISTRICT, CILEGON CITY Harsono, Pramudi; Oktaviani, Nadila; Salma, Adilla; Kusuma, Putri Wijayanti; Maharani, Adella; Sugari, Tegar
International Journal of Engagement and Empowerment (IJE2) Vol. 4 No. 2 (2024): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v4i2.168

Abstract

Managing a cooperative based on family economics and mutual cooperation really requires hard work and double enthusiasm. Cooperatives are seen as the right business entity to grow and support popular economic growth. Cooperatives are a pillar of the Indonesian economy. Cooperatives have various obstacles in terms of running their business and quite a few cooperatives do not grow despite the lack of need for information technology to support business processes and the lack of financial support (Wahid Iswara & Iswari, 2007). Of course, a strategy for potential cooperative development is needed. It is time for regional government institutions at sub-district level, such as those in Banjrnegara sub-district, Ciwanda sub-district, Cilegon city, to establish a cooperative institution to provide shelter for businesses and MSMEs.  Building quality businesses such as Micro, Small and Medium Enterprises (MSMEs) are three different aspects but have the same aim, namely efficiency and increased results. Apart from that, in facing business challenges in the digital era, MSMEs need to adapt and be dynamic in technological developments. The goal of establishing a cooperative is of course to accommodate production results and savings and loan institutions based on a people's economy.  This is of course accompanied by MSME coaching which includes exposure, training through practice and mentoring. This method is quite appropriate to apply because the results of the activity show that the target audience has been able to identify HR empowerment through mentoring. Furthermore, in dealing with obstacles that arise in human resource management, the role of local government in the form of intensive and continuous training is needed.  This makes us aware that it is very important to carry out sustainable planning in industrial areas in rural areas, so that villages can develop through industry without experiencing the negative impacts mentioned previously
The ANALYSIS OF ACTUAL DRUG INTERACTIONS IN THE TREATMENT OF INPATIBLE GASTRITIS PATIENTS AT RSUD X Oktaviani, Nadila; Alifiar, Ilham; Nuryadin Zain, Dichy
JFL : Jurnal Farmasi Lampung Vol. 12 No. 2 (2023): JFL : Jurnal Farmasi Lampung
Publisher : Program Studi Farmasi-Fakultas Matematika dan Ilmu Pengetahuan Alam-Universitas Tulang Bawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/jfl.v12i2.1096

Abstract

Gastritis is a health problem with a high prevalence in society. Gastritis is a digestive tract disorder that has problems with damage to the gastric mucosa. Drug interaction events occur when the effect of a drug changes due to the presence of another drug. The purpose of this study was to describe the actual incidence of drug interactions in the treatment of inpatients with gastritis at RSUD X. This research was conducted at RSUD X as an observational study with a cross-sectional study design which was carried out prospectively while the patient was undergoing treatment at the hospital during the period January-April 2023. The sample was collected using a consecutive sampling technique and a total of 64 patients who met the inclusion criteria were obtained. The research results obtained from 22 cases of potential drug interactions found actual drug interaction events in the drug combination between Potassium Chloride (KSR) and Hyoscyamine which provides a synergistic or additive pharmacodynamic interaction because it can benefit patients with increased potassium levels from the therapy. Keywords: Gastritis, Aktual Drug Interaction
ANALISIS IMPLEMENTASI PERATURAN DAERAH KOTA SERANG NOMOR 12 TAHUN 2020 TENTANG PENYELENGGARAAN KETENTRAMAN, KETERTIBAN UMUM DAN PERLINDUNGAN MASYARAKAT (Studi Kasus: Pkl Di Jembatan Aria Wangsakara Kota Serang) Oktaviani, Nadila; Hartoko, Gatot; Amilia, Rizki
Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance Vol. 5 No. 3 (2025): Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bureau.v5i3.737

Abstract

Public order and the use of public space are crucial issues in Serang City, especially in the Aria Wangsakara Bridge area. This situation causes aesthetic problems for the city, as well as social unrest, reflecting the ineffective implementation of policies in the field. This study is based on Van Meter and Van Horn's policy implementation theory, which identifies six variables in policy implementation, to assess the extent to which Local Regulation No. 12 of 2020 has been effectively implemented and to identify factors that support or hinder its implementation. This study uses a descriptive qualitative approach. Data collection methods were conducted through interviews, observations, and documentation. Informants involved included the Serang City Satpol PP apparatus, Banjar Agung Village, the Head of RW, and street vendors at the Aria Wangsakara Bridge. The results of the study show that the implementation of the local regulation has not been optimal. The main obstacles include the lack of socialization of the policy to the community, the lack of human resources and supporting facilities, weak coordination between agencies, and inconsistency in the enforcement of sanctions. Although there has been a persuasive approach from the authorities, the results have not been strong enough to bring about a comprehensive change in attitude among street vendors. To improve the effectiveness of the policy, it is necessary to strengthen the capacity of implementers, adopt a participatory approach, and provide alternative locations.  
Strategi Pengembangan Pemasaran Digital Menggunakan Blogger pada UMKM Keripik Balado Chi-Cha di Kota Padang Oktaviani, Nadila; Putri, Utari Jaslita; Cliwani, Febri Fridya
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 1 No 2 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pemasaran digital kini menjadi salah satu faktor penting bagi pelaku usaha mikro, kecil, dan menengah (UMKM) dalam mempromosikan produknya. Jurnal ini berfokus pada strategi pemasaran digital melalui blogger bagi UMKM chip untuk meningkatkan visibilitas dan penetrasi pasar. Jurnal ini diawali dengan memberikan konteks pentingnya pemasaran digital di era teknologi informasi dan komunikasi. Selain itu, penelitian ini mengeksplorasi keberhasilan pemasaran melalui blogger dengan mengkaji platform blogger yang relevan dengan target pasar UMKM Keripik Balado Chi-Cha. Metode pemasaran digital melalui blogger meliputi penulisan ulasan produk, berkolaborasi dengan blogger berpengaruh, dan strategi konten yang menarik. Melalui analisis data lalu lintas situs web, interaksi media sosial, dan data penjualan, jurnal ini mengevaluasi efektivitas strategi ini dalam meningkatkan kehadiran dan penjualan online. Hasil penelitian menunjukkan bahwa pemasaran digital melalui blogger memberikan dampak positif terhadap kesadaran merek, keterlibatan konsumen dan peningkatan penjualan Keripik Balado Chi-Cha. Selain itu, jurnal ini juga menyoroti tantangan yang mungkin dihadapi UMKM ketika menerapkan strategi pemasaran digital, seperti keterbatasan anggaran dan kurangnya pemahaman tentang manfaat pemasaran digital. Jurnal ini memberikan rekomendasi praktis UMKM Keripik Balado Chi-Cha untuk meningkatkan efektivitas pemasaran digital melalui blogger, termasuk meningkatkan kualitas konten, strategi keterlibatan blogger yang relevan, dan menggunakan data analitis.
Co-Authors Amilia, Rizki Cliwani, Febri Fridya Hartoko, Gatot Ilham Alifiar, Ilham Kusuma, Putri Wijayanti Maharani, Adella Nuryadin Zain, Dichy Pramudi Harsono Putri, Utari Jaslita Salma, Adilla Sugari, Tegar ZA, Saida Zainurossalamia