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All Journal JURNAL SAINS PEMASARAN INDONESIA DeKaVe Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini The Indonesian Design Journal
Endro Tri Susanto
Desain Produk, Institut Seni Indonesia Yogyakarta
Arts Humanities Education

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SINERGI EKUITAS, LOYALITAS, MARCOM DALAM MEREK Endro Tri Susanto
DeKaVe Vol 7, No 1 (2014): DeKaVe Vol. 07 No. 01 2014 Januari - Juni 2014
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2793.035 KB) | DOI: 10.24821/dkv.v7i1.888

Abstract

Creating and building a brand requires a long effort to bring forth. Brand that has built up andestablished businesses need to always be present in the hearts of the audience. The retention of the brand inthe minds of audiences require stratgei that consumers generally do not turn to other brands. Attempt toanswer the question of the building equity and customer loyalty to a brand is a necessity.Keywords: Brand Equity, Loyalty, Marketing Communication.
Desain Kabinet Multifungsi untuk Ruang Sempit Apartemen Khansa Vidyaprabha; Endro Tri Susanto; Nor Jayadi; Rahmawan D. Prasetya
Jurnal Desain Indonesia. Vol 4 No 1 (2022): ADAPTASI DAN KOMPROMI
Publisher : Aliansi Desainer Produk Industri Indonesia (ADPII)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52265/jdi.v4i1.169

Abstract

A cabinet is a storage that is considered effective and efficient because apart from being useful as a place to store various items, it adds aesthetic value to a space. The high demand for land for housing has led to vertical flats, like apartments. An apartment with a studio type has simply one room, where the only space with a section is in the bathroom. In this type of apartment, furniture with optimal function is needed because the space in a studio apartment is very minimal but still compact to maximize every available space. Multifunctional furniture is suitable for studio-type apartments because it has more value in both ergonomics and economics. This design creates a multifunctional cabinet with a retro theme suitable for residential needs with relatively limited space. It has various functions as a storage for cutlery needs and can transform into a dining table set equipped with folding stools for 2-4 people. The design used the four-phase Design Thinking method in the Double Diamond model, such as discover, define, develop, and deliver. The methods used in the design are qualitative and quantitative data analysis using questionnaires, documents, and literature studies.
Deteksi Dini Buta Warna pada Anak dengan Mainan Color Vision Busy book Rahmawan Dwi Prasetya; Salsabillah Salsabillah; Endro Tri Susanto; Nor Jayadi
Jurnal Obsesi : Jurnal Pendidikan Anak Usia Dini Vol 7, No 1 (2023)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/obsesi.v7i1.2496

Abstract

Perancangan mainan Color Vision Busy book ini bertujuan menghasilkan desain mainan anak yang dapat memudahkan orangtua dan guru dalam mendeteksi dini atau menemukan indikasi buta warna pada anak usia 3-6 tahun melalui pendekatan permainan. Metode perancangan yang digunakan adalah Design Thinking Method oleh Sheila Pontis berdasarkan Stanford Design School 2010. Metode ini memiliki enam tahapan yakni understand, empathise, define, ideate, prototype, dan test. Konsep perancangan konten serta sistem bermain, menghindari meminta anak untuk mengidentifikasi warna dan menyebutkan angka, karena  hal tersebut membutuhkan keterampilan verbal atau kognitif yang lebih maju. Permainan color vision busy book mangarahkan anak untuk mencocokkan, mencari kesamaan, dan mengelompokan sesuai warna serasi. Berdasarkan hasil uji coba produk mainan terhadap anak usia 3-6 tahun dengan kondisi penglihatan normal dan orang dewasa dengan kondisi penglihatan buta warna merah-hijau, diketahui bahwa produk mainan Color Vision Busy book dapat mendeteksi buta warna merah-hijau dan sesuai dengan kemampuan anak usia 3-6 tahun
Konsistensi Identitas Citra Merek Produk Vespa di Mata Pengguna Bunga Calystasia; Rahmawan Dwi Prasetya; Endro Tri Susanto
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 21, No 1 (2022): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v21i1.30-46

Abstract

Brand identity is an important aspect of a product. The identity of a product is able to give a distinct impression that sticks in the memory of consumers. This makes it easier for consumers to recognize a brand with other similar brands. These characteristics then reflect the value of the brand image itself. This study aims to identify the consistency of the Vespa scooter design character and analyze the identity formation of the Vespa scooter on the Vespa product brand image that has been formed. The method used is a qualitative method with a case study approach conducted by interview, questionnaire, and literature study. In this study, data were obtained and analyzed in detail for each character attribute of the Vespa scooter design from year to year. The results of the study prove that Vespa scooters have consistent design character attributes from year to year. The Vespa scooter itself always maintains the main frame with almost the same shape. The consistent shape of the main frame has become the identity of the Vespa scooter because it has been maintained until now.
Co-Authors Bunga Calystasia Khansa Vidyaprabha Nor Jayadi Nor Jayadi Rahmawan D. Prasetya Rahmawan Dwi Prasetya Rahmawan Dwi Prasetya Salsabillah Salsabillah