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All Journal JURNAL SAINS PEMASARAN INDONESIA DeKaVe Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini The Indonesian Design Journal
Endro Tri Susanto
Desain Produk, Institut Seni Indonesia Yogyakarta
Arts Humanities Education Languange, Linguistic, Communication & Media

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Journal : DeKaVe

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SINERGI EKUITAS, LOYALITAS, MARCOM DALAM MEREK Endro Tri Susanto
DeKaVe Vol 7, No 1 (2014): DeKaVe Vol. 07 No. 01 2014 Januari - Juni 2014
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2793.035 KB) | DOI: 10.24821/dkv.v7i1.888

Abstract

Creating and building a brand requires a long effort to bring forth. Brand that has built up andestablished businesses need to always be present in the hearts of the audience. The retention of the brand inthe minds of audiences require stratgei that consumers generally do not turn to other brands. Attempt toanswer the question of the building equity and customer loyalty to a brand is a necessity.Keywords: Brand Equity, Loyalty, Marketing Communication.
Co-Authors Bunga Calystasia Khansa Vidyaprabha Nor Jayadi Nor Jayadi Rahmawan D. Prasetya Rahmawan Dwi Prasetya Rahmawan Dwi Prasetya Salsabillah Salsabillah