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Marketing Strategy and the Potency of Inclusive Education Throughout Surakarta Ex-Residency Muktiyo, Widodo
KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE Vol 8, No 1 (2016): Komunitas, March 2016
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/komunitas.v8i1.5211

Abstract

This research studied marketing strategy and promotion communication in child growth and development clinic as the pillar of inclusive education. Particularly, the objectives of current research were to map the market of child growth and development clinic throughout Surakarta Ex-residency, to recommend the marketing strategy in child growth and development clinic, to analyze the external factors affecting the child growth and development clinic sustainability, and to recommend differentiation and promotion communication of child growth and development clinic. This study was taken place in Surakarta ex-residency. The type of research used was mixed-method. The strategy employed was quantitative descriptive and grounded research. The result of research showed that potency of inclusive education market in Surakarta ex-residency was sufficiently high, as could be seen from the highly potential development of child growth and development clinic. The result of research also showed the marketing strategy of growth and development clinic and market share in each area of Surakarta ex-residency (Solo, Wonogiri, Sukoharjo, Boyolali, Klaten, Sragen): (a) affordable price, (b) product variation adjusted with the most case: learning retarded, mental retarded, quadriplegic, deaf and multiple disabled, (c) safe, kids-friendly physical environment and adequate facility, (d) service hour and time clarity for each type of service, (e) experience medical personnel, (f) promotion  through a variety of media types, (g) cooperation and network system.
Marketing Strategy and the Potency of Inclusive Education Throughout Surakarta Ex-Residency Muktiyo, Widodo
KOMUNITAS: International Journal of Indonesian Society and Culture Vol 8, No 1 (2016): Komunitas, March 2016
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/komunitas.v8i1.5211

Abstract

This research studied marketing strategy and promotion communication in child growth and development clinic as the pillar of inclusive education. Particularly, the objectives of current research were to map the market of child growth and development clinic throughout Surakarta Ex-residency, to recommend the marketing strategy in child growth and development clinic, to analyze the external factors affecting the child growth and development clinic sustainability, and to recommend differentiation and promotion communication of child growth and development clinic. This study was taken place in Surakarta ex-residency. The type of research used was mixed-method. The strategy employed was quantitative descriptive and grounded research. The result of research showed that potency of inclusive education market in Surakarta ex-residency was sufficiently high, as could be seen from the highly potential development of child growth and development clinic. The result of research also showed the marketing strategy of growth and development clinic and market share in each area of Surakarta ex-residency (Solo, Wonogiri, Sukoharjo, Boyolali, Klaten, Sragen): (a) affordable price, (b) product variation adjusted with the most case: learning retarded, mental retarded, quadriplegic, deaf and multiple disabled, (c) safe, kids-friendly physical environment and adequate facility, (d) service hour and time clarity for each type of service, (e) experience medical personnel, (f) promotion  through a variety of media types, (g) cooperation and network system.
MENGGUGAT STEREOTIPE “PEREMPUAN SEMPURNA” : Framing Media terhadap Perempuan Pelaku Tindak Kekerasan puspitasari, aprilia hening; Muktiyo, Widodo
PALASTREN Jurnal Studi Gender Vol 10, No 2 (2017): PALASTREN
Publisher : STAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/palastren.v10i2.2610

Abstract

Penelitian ini menggunakan metode framing dan Teori Agenda Setting untuk melihat sejauh mana media massa memotret citra perempuan sebagai pelaku tindak kekerasan terhadap anak. Berdasarkan stereotipenya perempuan yang sempurna merupakan perempuan yang mampu berperan ganda (multi tasking) sebagai penguasa domestik sekaligus pekerja di sektor publik. Framing media merepresentasikan perempuan sebagai sosok yang lemah-lembut, bijak, penyayang, sabar dan pemaaf. Namun maraknya kasus-kasus kekerasan terhadap anak yang dilakukan oleh perempuan melanggengkan objectivikasi perempuan sebagai sosok yang kejam, pemarah, dan tidak berperikemanusiaan. Dengan kekuatan untuk mengkonstruksi realitas dan membentuk opini publik, media massa seharusnya dapat menghadirkan pemberitaan berimbang dan humanis. Framing media seharusnya tidak hanya menuntut dan menonjolkan kegagalan perempuan sebagai perempuan yang sempurna saja melainkan mengulas pula faktor-faktor psikologis yang melatar-belakangi tindakan kekerasan sebagai akibat tekanan hidup, ketidakberdayaan ekonomi-pendidikan serta ketiadaan dukungan dari lingkungan terdekat. Perimbangan pemberitaan media dilakukan untuk meningatkan kesadaran dan tanggungjawab masyarakat sekitar terhadap keselamatan anak-anak di lingkungannya, dan bukan hanya mengutuk atau mendiskreditkan tindakan pelaku kekerasan.
Komunikasi Organisasi Dinas Kesehatan dalam Program Eliminasi Malaria Sihabuddin, Sihabuddin; Muktiyo, Widodo; Sudarmo, Sudarmo
Sospol : Jurnal Sosial Politik Vol 4, No 1 (2018): Januari-Juni
Publisher : Faculty of Social and Political Sciences, Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (29.096 KB) | DOI: 10.22219/sospol.v4i1.5210

Abstract

AbstrakLatar belakang penelitian ini adalah kesuksesan Dinas Kesehatan Provinsi Jawa Timur dalam program eliminasi malaria sehingga pada tahun 2015 Provinsi Jawa Timur mendapatkan sertifikasi eliminasi malaria (kecuali tiga Kabupaten namun sudah diusulkan). Program eliminasi malaria adalah program untuk menghentikan penularan penyakit malaria setempat agar tidak menimbulkan semakin banyak korban, program ini dicanangkan oleh Kementrian Kesehatan Republik Indonesia. Penelitian ini bertujuan untuk menggambarkan dan menganalisa kewenangan, spesialisasi/pengkhususan dan peraturan komunikasi organisasi antara Dinas Kesehatan Provinsi dan Kabupaten/Kota di Jawa Timur, juga untuk menggambarkan dan menganalisa pembuatan, pemilihan, dan penyimpanan informasi dalam komunikasi organisasi pada program eliminasi malaria antara Dinas Kesehatan Provinsi dan Kabupaten/Kota di Jawa Timur. Adapun metode yang digunakan dalam penelitian ini yaitu deskriptif kualitatif dengan format studi kasus dengan teknik pengumpulan data wawancara mendalam dan metode dokumenter. Hasil penelitian bahwasanya kesuksesan program eliminasi malaria di Provinsi Jawa Timur tidak lepas dari pengorganisasian yang dilakukan dengan tiga komponen yaitu kewenangan, spesialisasi/pengkhususan, dan peraturan yang berjalan sebagai mana mestinya. Hal ini dikarenakan kepatuhan dan pemahaman semua komponen pelaku organisasi program eliminasi malaria di Dinas Kesehatan Provinsi Jawa Timur terhadap komponen tersebut. Selain itu, dalam mengolah, memilih atau menyaring, dan menyimpan informasi dari Dinas Kesehatan Kabupaten/Kota dilakukan dengan hati-hati oleh Dinas Kesehatan Provinsi sebagai induk dari Dinas Kesehatan Kabupaten/Kota di Jawa Timur.Kata Kunci: Kesehatan, Komunikasi, Malaria, Organisasi, Program  AbstractThe background of this reasearch is the succeses of Provincial Health Office of East Java ini malaria elemination program that brings all districts/ cities at East Java obtain certification of malaria elemination in 2015 (except the tree districts but it has been proposed). Malaria elimination program is a national program launched by the Ministry of Health of the Republic of Indonesia to stop the transmission of local malaria so that there is no more casualities. The purpose of this research is to describe and analyze the autority, specialization and regulation of organizayional communication between the Provincial Health Office and District/ City at East Java, as well as to describe and analyze the manufacture, selection, and retention of information in organizational communication between the Provincial Health Office and District/ City at East Java in the malaria elimination program. This is a descriptive and qualitative research that using interviews and documentary methods. The results of the reserch was the succes of malaria elimination program at East Java province cound not be separated from the organizing that carried out with three components which are authority, specialization, and regulations that runs as it should be. This is because of the compliance and understanding of all components of malaria elimination program organization at East Java Provincial Health Office of those components. Moreover, in manufacturing, selecting, and storing information from the District / City Health Office was done with great caution by thr Provincial Health Office as the centre of the District Health Office at East Java.Keywords: Communication, Health, Malaria, Organization, Program
Marketing Strategy and the Potency of Inclusive Education Throughout Surakarta Ex-Residency Muktiyo, Widodo
Komunitas Vol 8, No 1 (2016): March 2016
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/komunitas.v8i1.5211

Abstract

This research studied marketing strategy and promotion communication in child growth and development clinic as the pillar of inclusive education. Particularly, the objectives of current research were to map the market of child growth and development clinic throughout Surakarta Ex-residency, to recommend the marketing strategy in child growth and development clinic, to analyze the external factors affecting the child growth and development clinic sustainability, and to recommend differentiation and promotion communication of child growth and development clinic. This study was taken place in Surakarta ex-residency. The type of research used was mixed-method. The strategy employed was quantitative descriptive and grounded research. The result of research showed that potency of inclusive education market in Surakarta ex-residency was sufficiently high, as could be seen from the highly potential development of child growth and development clinic. The result of research also showed the marketing strategy of growth and development clinic and market share in each area of Surakarta ex-residency (Solo, Wonogiri, Sukoharjo, Boyolali, Klaten, Sragen): (a) affordable price, (b) product variation adjusted with the most case: learning retarded, mental retarded, quadriplegic, deaf and multiple disabled, (c) safe, kids-friendly physical environment and adequate facility, (d) service hour and time clarity for each type of service, (e) experience medical personnel, (f) promotion  through a variety of media types, (g) cooperation and network system.