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Marketing Strategy and the Potency of Inclusive Education Throughout Surakarta Ex-Residency Muktiyo, Widodo
KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE Vol 8, No 1 (2016): Komunitas, March 2016
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/komunitas.v8i1.5211

This research studied marketing strategy and promotion communication in child growth and development clinic as the pillar of inclusive education. Particularly, the objectives of current research were to map the market of child growth and development clinic throughout Surakarta Ex-residency, to recommend the marketing strategy in child growth and development clinic, to analyze the external factors affecting the child growth and development clinic sustainability, and to recommend differentiation and promotion communication of child growth and development clinic. This study was taken place in Surakarta ex-residency. The type of research used was mixed-method. The strategy employed was quantitative descriptive and grounded research. The result of research showed that potency of inclusive education market in Surakarta ex-residency was sufficiently high, as could be seen from the highly potential development of child growth and development clinic. The result of research also showed the marketing strategy of growth and development clinic and market share in each area of Surakarta ex-residency (Solo, Wonogiri, Sukoharjo, Boyolali, Klaten, Sragen): (a) affordable price, (b) product variation adjusted with the most case: learning retarded, mental retarded, quadriplegic, deaf and multiple disabled, (c) safe, kids-friendly physical environment and adequate facility, (d) service hour and time clarity for each type of service, (e) experience medical personnel, (f) promotionÂ through a variety of media types, (g) cooperation and network system.

Marketing Strategy and the Potency of Inclusive Education Throughout Surakarta Ex-Residency Muktiyo, Widodo
KOMUNITAS: International Journal of Indonesian Society and Culture Vol 8, No 1 (2016): Komunitas, March 2016
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/komunitas.v8i1.5211

This research studied marketing strategy and promotion communication in child growth and development clinic as the pillar of inclusive education. Particularly, the objectives of current research were to map the market of child growth and development clinic throughout Surakarta Ex-residency, to recommend the marketing strategy in child growth and development clinic, to analyze the external factors affecting the child growth and development clinic sustainability, and to recommend differentiation and promotion communication of child growth and development clinic. This study was taken place in Surakarta ex-residency. The type of research used was mixed-method. The strategy employed was quantitative descriptive and grounded research. The result of research showed that potency of inclusive education market in Surakarta ex-residency was sufficiently high, as could be seen from the highly potential development of child growth and development clinic. The result of research also showed the marketing strategy of growth and development clinic and market share in each area of Surakarta ex-residency (Solo, Wonogiri, Sukoharjo, Boyolali, Klaten, Sragen): (a) affordable price, (b) product variation adjusted with the most case: learning retarded, mental retarded, quadriplegic, deaf and multiple disabled, (c) safe, kids-friendly physical environment and adequate facility, (d) service hour and time clarity for each type of service, (e) experience medical personnel, (f) promotionÂ through a variety of media types, (g) cooperation and network system.

Komunikasi Organisasi Dinas Kesehatan dalam Program Eliminasi Malaria Sihabuddin, Sihabuddin; Muktiyo, Widodo; Sudarmo, Sudarmo
Sospol : Jurnal Sosial Politik Vol 4, No 1 (2018): Januari-Juni
Publisher : Faculty of Social and Political Sciences, Universitas Muhammadiyah Malang

AbstrakLatar belakang penelitian ini adalah kesuksesan Dinas Kesehatan Provinsi Jawa Timur dalam program eliminasi malaria sehingga pada tahun 2015 Provinsi Jawa Timur mendapatkan sertifikasi eliminasi malaria (kecuali tiga Kabupaten namun sudah diusulkan). Program eliminasi malaria adalah program untuk menghentikan penularan penyakit malaria setempat agar tidak menimbulkan semakin banyak korban, program ini dicanangkan oleh Kementrian Kesehatan Republik Indonesia. Penelitian ini bertujuan untuk menggambarkan dan menganalisa kewenangan, spesialisasi/pengkhususan dan peraturan komunikasi organisasi antara Dinas Kesehatan Provinsi dan Kabupaten/Kota di Jawa Timur, juga untuk menggambarkan dan menganalisa pembuatan, pemilihan, dan penyimpanan informasi dalam komunikasi organisasi pada program eliminasi malaria antara Dinas Kesehatan Provinsi dan Kabupaten/Kota di Jawa Timur. Adapun metode yang digunakan dalam penelitian ini yaitu deskriptif kualitatif dengan format studi kasus dengan teknik pengumpulan data wawancara mendalam dan metode dokumenter. Hasil penelitian bahwasanya kesuksesan program eliminasi malaria di Provinsi Jawa Timur tidak lepas dari pengorganisasian yang dilakukan dengan tiga komponen yaitu kewenangan, spesialisasi/pengkhususan, dan peraturan yang berjalan sebagai mana mestinya. Hal ini dikarenakan kepatuhan dan pemahaman semua komponen pelaku organisasi program eliminasi malaria di Dinas Kesehatan Provinsi Jawa Timur terhadap komponen tersebut. Selain itu, dalam mengolah, memilih atau menyaring, dan menyimpan informasi dari Dinas Kesehatan Kabupaten/Kota dilakukan dengan hati-hati oleh Dinas Kesehatan Provinsi sebagai induk dari Dinas Kesehatan Kabupaten/Kota di Jawa Timur.Kata Kunci: Kesehatan, Komunikasi, Malaria, Organisasi, Program AbstractThe background of this reasearch is the succeses of Provincial Health Office of East Java ini malaria elemination program that brings all districts/ cities at East Java obtain certification of malaria elemination in 2015 (except the tree districts but it has been proposed). Malaria elimination program is a national program launched by the Ministry of Health of the Republic of Indonesia to stop the transmission of local malaria so that there is no more casualities. The purpose of this research is to describe and analyze the autority, specialization and regulation of organizayional communication between the Provincial Health Office and District/ City at East Java, as well as to describe and analyze the manufacture, selection, and retention of information in organizational communication between the Provincial Health Office and District/ City at East Java in the malaria elimination program. This is a descriptive and qualitative research that using interviews and documentary methods. The results of the reserch was the succes of malaria elimination program at East Java province cound not be separated from the organizing that carried out with three components which are authority, specialization, and regulations that runs as it should be. This is because of the compliance and understanding of all components of malaria elimination program organization at East Java Provincial Health Office of those components. Moreover, in manufacturing, selecting, and storing information from the District / City Health Office was done with great caution by thr Provincial Health Office as the centre of the District Health Office at East Java.Keywords: Communication, Health, Malaria, Organization, Program

Marketing Strategy and the Potency of Inclusive Education Throughout Surakarta Ex-Residency Muktiyo, Widodo
Komunitas Vol 8, No 1 (2016): March 2016
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/komunitas.v8i1.5211

This research studied marketing strategy and promotion communication in child growth and development clinic as the pillar of inclusive education. Particularly, the objectives of current research were to map the market of child growth and development clinic throughout Surakarta Ex-residency, to recommend the marketing strategy in child growth and development clinic, to analyze the external factors affecting the child growth and development clinic sustainability, and to recommend differentiation and promotion communication of child growth and development clinic. This study was taken place in Surakarta ex-residency. The type of research used was mixed-method. The strategy employed was quantitative descriptive and grounded research. The result of research showed that potency of inclusive education market in Surakarta ex-residency was sufficiently high, as could be seen from the highly potential development of child growth and development clinic. The result of research also showed the marketing strategy of growth and development clinic and market share in each area of Surakarta ex-residency (Solo, Wonogiri, Sukoharjo, Boyolali, Klaten, Sragen): (a) affordable price, (b) product variation adjusted with the most case: learning retarded, mental retarded, quadriplegic, deaf and multiple disabled, (c) safe, kids-friendly physical environment and adequate facility, (d) service hour and time clarity for each type of service, (e) experience medical personnel, (f) promotion through a variety of media types, (g) cooperation and network system.

Transformation of Suara Muhammadiyah: From Da’wah Media to Progressive Islamic Corporation Wijaya, Sri Herwindya Baskara; Pawito, Pawito; Muktiyo, Widodo; Rahmanto, Andre Noevi
International Journal of Emerging Issues in Islamic Studies Vol. 5 No. 2 (2025): December 2025
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijeiis.v5i2.3400

Suara Muhammadiyah is the oldest Islamic media outlet in Indonesia, having transformed a da’wah (Islamic preaching) medium into a business entity based on the values of Islam Berkemajuan (Progressive Islam). The sustainability of this religious media requires adaptive strategies to navigate industrial changes, particularly in responding to digitalization challenges and financial sustainability. This study aims to analyze the transformation process of Suara Muhammadiyah (SM) from the perspective of business strategy and the integration of da’wah values into business management. This study employs a qualitative research method with a case study approach. Data were collected through in-depth interviews with Suara Muhammadiyah’s management, document analysis, and direct observations of its media operations and business units. A thematic analysis technique was used to identify transformation patterns, while data triangulation was applied to enhance the validity of the findings. The results indicate that the transformation of Suara Muhammadiyah is driven by digitalization, business diversification, and organizational restructuring. To ensure operational sustainability, the media has expanded its business units to include publishing, retail, and logistics. However, challenges remain, particularly in maintaining a balance between da’wah and commercialization, as well as competing with digital-based media. This study is limited to a case study of Suara Muhammadiyah without comparisons to other religious media. Further research is needed to explore the effectiveness of business strategies employed by other Islamic media in addressing industry challenges. This study contributes to understanding religious media sustainability through an innovative Islamic economic approach.

Collective Action and Social Relations: The Limits of Olson’s Theory and the Primacy of Social Capital in Community Empowerment Programs in Riau, Indonesia Faridl Widhagdha, Miftah; Muktiyo, Widodo; Kartono, Drajat Tri; Padmaningrum, Dwiningtyas
Indonesian Journal of Social Responsibility Review (IJSRR) Vol. 5 No. 1 (2026)
Publisher : Prospect Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55381/ijsrr.v5i1.551

The success of community empowerment programs, particularly CSR, heavily relies on the collective action of local groups. Mancur Olson's (1971) theory of collective action prioritizes small, homogeneous, and focused groups, but it often fails to explain sociological realities in the field, especially in Indonesia. This article critiques Olson using qualitative data from three CSR beneficiary groups of an Oil Refinery Company in Bengkalis, Riau Province, Indonesia. Although the Tunas Makmur Farmers Group and the Harapan Bersama Fishermen Group support Olson's theory, the case of the formal, heterogeneous Masyarakat Peduli Api (MPA) group challenges this logic, as its effectiveness is not correlated with size. The main argument is that Olson's model is incomplete. The success of collective action is determined by sociological prerequisites: social relations or social capital (norms, trust, networks). Homogeneity is merely a proxy for strong social relations. Therefore, Collective Action Theory must be modified by integrating social relations as the determining foundation for the functioning of Olson's determinants

MENGGUGAT STEREOTIPE “PEREMPUAN SEMPURNA” : Framing Media terhadap Perempuan Pelaku Tindak Kekerasan puspitasari, aprilia hening; Muktiyo, Widodo
PALASTREN: Jurnal Studi Gender Vol 10, No 2 (2017): PALASTREN
Publisher : UIN Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/palastren.v10i2.2610

Penelitian ini menggunakan metode framing dan Teori Agenda Setting untuk melihat sejauh mana media massa memotret citra perempuan sebagai pelaku tindak kekerasan terhadap anak. Berdasarkan stereotipenya perempuan yang sempurna merupakan perempuan yang mampu berperan ganda (multi tasking) sebagai penguasa domestik sekaligus pekerja di sektor publik. Framing media merepresentasikan perempuan sebagai sosok yang lemah-lembut, bijak, penyayang, sabar dan pemaaf. Namun maraknya kasus-kasus kekerasan terhadap anak yang dilakukan oleh perempuan melanggengkan objectivikasi perempuan sebagai sosok yang kejam, pemarah, dan tidak berperikemanusiaan. Dengan kekuatan untuk mengkonstruksi realitas dan membentuk opini publik, media massa seharusnya dapat menghadirkan pemberitaan berimbang dan humanis. Framing media seharusnya tidak hanya menuntut dan menonjolkan kegagalan perempuan sebagai perempuan yang sempurna saja melainkan mengulas pula faktor-faktor psikologis yang melatar-belakangi tindakan kekerasan sebagai akibat tekanan hidup, ketidakberdayaan ekonomi-pendidikan serta ketiadaan dukungan dari lingkungan terdekat. Perimbangan pemberitaan media dilakukan untuk meningatkan kesadaran dan tanggungjawab masyarakat sekitar terhadap keselamatan anak-anak di lingkungannya, dan bukan hanya mengutuk atau mendiskreditkan tindakan pelaku kekerasan.

PENGARUH NILAI BUDAYA DALAM PROSES PENGAMBILAN KEPUTUSAN KOMUNIKASI CSR DI INDONESIA Widhagdha, Miftah Faridl; Muktiyo, Widodo; Kartono, Drajat Tri; Padmaningrum, Dwiningtyas
Jurnal Analisa Sosiologi Vol 12, No 1 (2023)
Publisher : UNIVERSITAS SEBELAS MARET (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jas.v12i1.65738

Indonesia's cultural diversity forms a specific social system in each region. Culture in a social system influences the way people make decisions. This research article attempts to describe descriptively and analytically the influence of culture in community decision-making in cases of CSR communication in Java, Bali, Sumatra, Kalimantan and Papua. This study uses a qualitative method with data collection techniques through interviews, observations and literature review in CSR communication cases carried out in the 2014-2022 period. This research uses a qualitative descriptive approach to get an overview and analysis of the CSR communication process that occurs in the community in the five areas mentioned above. As a result, in general, the five regions have a high spirit of collectivism so that decision-making is based on shared interests, but at the micro level, each region has its own characteristics in deciding something, in this case its relation to the company's CSR activities. Keywords: Cultural Influence, Decision Making Process, Communication, CSR. AbstrakKeragaman budaya Indonesia membentuk sistem sosial yang spesifik di masing-masing daerah. Kebudayaan dalam suatu sistem sosial mempengaruhi cara masyarakat dalam melakukan pembuatan keputusan. Artikel penelitian ini mencoba menggambarkan secara deskriptif dan analitis mengenai pengaruh budaya dalam pengambilan keputusan masyarakat dalam kasus komunikasi CSR di Jawa, Bali, Sumatera, Kalimantan dan Papua. Penelitian ini menggunakan metode kualitatif dengan Teknik pengumpulan data melalui wawancara, observasi dan studi pustaka pada kasus komunikasi CSR yang dilaksanakan pada periode tahun 2014-2022. Penelitian ini menggunakan pendekatan deskriptif kualitatif untuk mendapatkan gambaran dan analisis tentang proses komunikasi CSR yang terjadi pada masyarakat pada lima wilayah yang telah disebukan di atas. Hasilnya, secara umum, kelima wilayah tersebut mempunyai semangat kolektivisme yang tinggi sehingga pembuatan keputusan didasarkan pada kepentingan bersama, namun dalam level mikro, masing-masing daerah mempunyai karakteristik tersendiri dalam memutuskan sesuatu, dalam hal ini kaitannya dengan kegiatan CSR perusahaan. Kata Kunci: Pengaruh Budaya, Proses Pembuatan Keputusan, Komunikasi, CSR.

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