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All Journal INTEGRALISTIK Syntax Literate: Jurnal Ilmiah Indonesia Ilomata International Journal of Management Ilomata International Journal of Management Ilomata International Journal of Social Science MIMBAR : Jurnal Sosial dan Pembangunan Journal of Communication and Public Relations (JCPR)
Deddy Muharman, Deddy
jurusan komunikasi, stikom LSPR
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Journal of Communication and Public Relations (JCPR)

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Public Relations Role of @debrads.id on Instagram in Promoting the Victoria Run 2023 Event by deBrads Race Management Siahaan, Tunggul; Muharman, Deddy
Journal of Communication and Public Relations Vol. 4 No. 1 (2025): Journal of Communication & Public Relations
Publisher : LSPR Institute of Communication & Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/105004120258

Abstract

This study delves into the strategies and effectiveness of social media promotion for event engagement, specifically examining deBrads’ promotional campaign for the Victoria Run 2023 held in Jakarta. Utilizing Instagram as the primary promotional platform, the analysis reveals how early promotion, clear and concise messaging, and strategic use of interactive content foster engagement with the target audience. The campaign highlighted essential tactics such as creating anticipation through timely announcements, providing incentives like discounts, and optimizing language for relatability and emotional connection. By aligning these efforts with established public relations practices, deBrads successfully boosted brand awareness, increased participant registration, and cultivated an engaged community around the event. The findings contextualize these practices within existing literature on digital promotion and social media marketing, affirming Instagram's role as a powerful tool for event promotion in the digital age. The study concludes with recommendations for future campaigns, emphasizing consistent, interactive, and audience-focused content to enhance engagement and build lasting brand visibility
Co-Authors Arifin , Farah Dewi Catherina, Casey Chair , Ahmad Achdan Felicia, Messy Herwien, Kansha Sabila Fithri Mashuri, Fath Muhammad Fath Mashuri Nabila Putri, Renita Naori, Erin Arita Siahaan, Tunggul Silvia, Caroline Talia, Mei Viananda, Werra Triokta