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All Journal INTEGRALISTIK Syntax Literate: Jurnal Ilmiah Indonesia Ilomata International Journal of Management Ilomata International Journal of Management Ilomata International Journal of Social Science MIMBAR : Jurnal Sosial dan Pembangunan Journal of Communication and Public Relations (JCPR)
Deddy Muharman, Deddy
jurusan komunikasi, stikom LSPR
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PERSEPSI WANITA TUNARUNGU DARI HWDI MENGENAI PENGGUNAAN BAHASA ISYARAT DALAM VIDEO “MAKE IT BRONZE” Talia, Mei; Muharman, Deddy; Catherina, Casey
Integralistik Vol 31, No 1 (2020): Januari 2020
Publisher : Civic Education Program, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/integralistik.v31i1.21545

Abstract

Dalam kehidupan sehari-hari para penyandang tunarungu mengalami kesulitan dalam berkomunikasi secara verbal/lisan dikarenakan keterbatasan yang mereka miliki, sehingga diciptakanlah Bahasa Isyarat untuk membantu mereka dalam berkomunikasi. Para penyandang tunarungu juga mengalami kesulitan untuk menerima sebuah informasi melalui video yang tidak menyediakan terjemahan bahasa isyarat maupun subtitle. Pada bulan Juni 2018, L’Oreal Indonesia melalui akun YouTube L’Oreal Indonesia meluncurkan sebuah video makeup tutorial dengan judul “Make It Bronze” yang merupakan video makeup tutorial pertama di Indonesia yang menggunakan terjemahan bahasa isyarat. Penelitian ini meneliti mengenai persepsi yang dimiliki wanita penyandang tunarungu dari Himpunan Wanita Disabilitas Indonesia mengenai video “Make It Bronze” dan pesan yang mereka terima melalui video tersebut. Penelitian ini menggunakan pendekatan kualitatif dengan metode naratif dan paradigma post-positivistik. Penelitian ini menemukan bahwa wanita penyandang tunarungu Himpunan Wanita Disabilitas Indonesia memiliki persepsi yang positif terhadap video “Make It Bronze” sedangkan untuk pesan yang diterima melalui video “Make It Bronze” berbeda pada setiap narasumber.
Persuasive Through Ethos, Logos, and Pathos in BTS' Speech at The White House Nabila Putri, Renita; Muharman, Deddy; Mashuri, Fath
Ilomata International Journal of Management Vol. 5 No. 2 (2024): April 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i2.1015

Abstract

Race is the diversity given by God Almighty. Race can be understood as the distinctive characteristics of a nation in groups based on different physical characteristics. This difference is a beautiful thing because humans do not only consist of one group, but also various groups with differences that can complement one another. Unfortunately, in the reality of social life, there is still discrimination against certain races with different physical forms from the majority in a region. The United States is an example of a country that has the highest level of racism in the world. The Asian-American race often experiences acts of racism that result in fatalities. BTS, a band from South Korea, became the representative of Asians invited by Joe Biden to speech at The White House to express their concern about hate crimes. The purpose of this study is to analyze BTS' speech regarding racial issues towards Asians at The White House from the perspective of Rhetorical theory using the elements of ethos, logos, and pathos. The speech reflected the reality of racism towards Asian ethnic groups, as well as a solution to end this problem by fighting racism at all levels of society. This research uses the interview method by collecting primary and secondary data from relevant books, journal articles, and websites to analyze the Rhetoric speech by BTS in order to get accurate results. The implications of the results of this study include improving Rhetoric not only used in Political occasions but can be used for anyone like BTS did from an entertainment background.
Instagram Ads Usage to Increase Interest of Generation Z House Buying of PT Wengga Citra Jaya in East Kotawaringin Viananda, Werra Triokta; Muharman, Deddy
Ilomata International Journal of Management Vol. 5 No. 2 (2024): April 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i2.1124

Abstract

Social media has become a digital platform for carrying out marketing activities. One of the social media used to carry out marketing activities is Instagram through the Instagram Ads feature. With a wise advertising strategy and utilizing existing features, Instagram Ads can be a very effective tool in influencing consumer buying interest and driving business growth. This research aims to analyze the use of Instagram Ads in an effort to increase interest in buying a house from PT Wengga Citra Jaya in East Kotawaringin Regency among generation Z. Generation Z's interest in buying a house is still relatively low due to several reasons and considerations. Generation Z are potential buyers in the future, so the low buying interest in generation Z must be overcome by carrying out marketing communication activities. This research uses qualitative method by collecting data through interviews with sources who are responsible for PT Wengga Citra Jaya's marketing activities and interviews with experts. The results of this research show that the efforts to use Instagram Ads carried out by PT Wengga Citra Jaya have not been optimal because there are elements that have not been used optimally. For maximum use, Instagram Ads must have information, images, audio, price and promotional elements. This research can be a reference for business actors who want to take advantage from Instagram Ads. To support maximum use of Instagram Ads, the supporting elements of the Instagram Ads should be maximally utilized to get more optimal results.
Beyond Aesthetic Communication Strategies in Improving the Company's Image Through Social Media Naori, Erin Arita; Muharman, Deddy
Ilomata International Journal of Management Vol. 5 No. 2 (2024): April 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i2.1131

Abstract

This study aims to analyze the role of social media in Beyond Aesthetics' communication strategy on improving their company image in the competitive world of beauty industry as a medical aesthetic specialist in Indonesia. This study uses qualitative research method, case study methodology and using strategic planning for Public Relations which analyze the situation, strategy, tactics, and evaluative research. To achieve the required information, the company's social media was analyzed and The Director of Sales and Operations and related staff was interviewed to give their in-depth knowledge about the company's communication strategy which resulted in using integrated and proactive communication strategy using educational approach while having a strong understanding of consumer needs and the market's dynamics and quickly adapting with the rapid changes in the industry are the Beyond Aesthetics' social Media Communication Strategy. In conclusion, based on this study, the right media, creating interesting content, and implementing the appropriate communication strategies plays a big role in building a positive company image in the eyes of the stakeholders and ensuring their loyalty for Beyond Aesthetic to reach their success.
Persuasive Through Ethos, Logos, and Pathos in BTS' Speech at The White House Nabila Putri, Renita; Muharman, Deddy; Mashuri, Fath
Ilomata International Journal of Management Vol. 5 No. 2 (2024): April 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i2.1015

Abstract

Race is the diversity given by God Almighty. Race can be understood as the distinctive characteristics of a nation in groups based on different physical characteristics. This difference is a beautiful thing because humans do not only consist of one group, but also various groups with differences that can complement one another. Unfortunately, in the reality of social life, there is still discrimination against certain races with different physical forms from the majority in a region. The United States is an example of a country that has the highest level of racism in the world. The Asian-American race often experiences acts of racism that result in fatalities. BTS, a band from South Korea, became the representative of Asians invited by Joe Biden to speech at The White House to express their concern about hate crimes. The purpose of this study is to analyze BTS' speech regarding racial issues towards Asians at The White House from the perspective of Rhetorical theory using the elements of ethos, logos, and pathos. The speech reflected the reality of racism towards Asian ethnic groups, as well as a solution to end this problem by fighting racism at all levels of society. This research uses the interview method by collecting primary and secondary data from relevant books, journal articles, and websites to analyze the Rhetoric speech by BTS in order to get accurate results. The implications of the results of this study include improving Rhetoric not only used in Political occasions but can be used for anyone like BTS did from an entertainment background.
Instagram Ads Usage to Increase Interest of Generation Z House Buying of PT Wengga Citra Jaya in East Kotawaringin Viananda, Werra Triokta; Muharman, Deddy
Ilomata International Journal of Management Vol. 5 No. 2 (2024): April 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i2.1124

Abstract

Social media has become a digital platform for carrying out marketing activities. One of the social media used to carry out marketing activities is Instagram through the Instagram Ads feature. With a wise advertising strategy and utilizing existing features, Instagram Ads can be a very effective tool in influencing consumer buying interest and driving business growth. This research aims to analyze the use of Instagram Ads in an effort to increase interest in buying a house from PT Wengga Citra Jaya in East Kotawaringin Regency among generation Z. Generation Z's interest in buying a house is still relatively low due to several reasons and considerations. Generation Z are potential buyers in the future, so the low buying interest in generation Z must be overcome by carrying out marketing communication activities. This research uses qualitative method by collecting data through interviews with sources who are responsible for PT Wengga Citra Jaya's marketing activities and interviews with experts. The results of this research show that the efforts to use Instagram Ads carried out by PT Wengga Citra Jaya have not been optimal because there are elements that have not been used optimally. For maximum use, Instagram Ads must have information, images, audio, price and promotional elements. This research can be a reference for business actors who want to take advantage from Instagram Ads. To support maximum use of Instagram Ads, the supporting elements of the Instagram Ads should be maximally utilized to get more optimal results.
Beyond Aesthetic Communication Strategies in Improving the Company's Image Through Social Media Naori, Erin Arita; Muharman, Deddy
Ilomata International Journal of Management Vol. 5 No. 2 (2024): April 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i2.1131

Abstract

This study aims to analyze the role of social media in Beyond Aesthetics' communication strategy on improving their company image in the competitive world of beauty industry as a medical aesthetic specialist in Indonesia. This study uses qualitative research method, case study methodology and using strategic planning for Public Relations which analyze the situation, strategy, tactics, and evaluative research. To achieve the required information, the company's social media was analyzed and The Director of Sales and Operations and related staff was interviewed to give their in-depth knowledge about the company's communication strategy which resulted in using integrated and proactive communication strategy using educational approach while having a strong understanding of consumer needs and the market's dynamics and quickly adapting with the rapid changes in the industry are the Beyond Aesthetics' social Media Communication Strategy. In conclusion, based on this study, the right media, creating interesting content, and implementing the appropriate communication strategies plays a big role in building a positive company image in the eyes of the stakeholders and ensuring their loyalty for Beyond Aesthetic to reach their success.
Collaboration of Starbucks and Blackpink to Increase Purchase Intention Felicia, Messy; Muharman, Deddy
MIMBAR : Jurnal Sosial dan Pembangunan Volume 39, No. 2, (Desember 2023) [Accredited Sinta 3, No 79/E/KPT/2023]
Publisher : UPT Publikasi Ilmiah (Universitas Islam Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v39i2.3442

Abstract

The development of the times and the impact of globalization have made it easier for foreign cultures to enter Indonesia; one example is Korean culture. Korean Wave or Hallyu is a term often used to describe the phenomenon of Korean popular culture. Therefore, this research aims to determine the relationship between Starbucks and Blackpink Collaboration on interest in purchasing Blackpink special edition tumblers. The theory used in this research is the S-O-R theory. The method used is quantitative; this research uses a sampling technique using the Non-Probability Sampling method with a total sample of 97 respondents who are fans or knowing Blackpink and Starbucks in Indonesia. The research results show that the Blackpink special edition tumbler product collaboration variable (X) and the purchase intention variable (Y) have a strong relationship. The correlation coefficient value shows a positive number, which means there is a unidirectional relationship between the two variables.
Sustainable Business of Kopi Kenangan as a Startup Company in Improving the Company's Reputation and Competitiveness Muharman, Deddy
MIMBAR : Jurnal Sosial dan Pembangunan Volume 40, No. 1, (Juni 2024) [Accredited Sinta 3, No 79/E/KPT/2023]
Publisher : UPT Publikasi Ilmiah (Universitas Islam Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.vi.3927

Abstract

In today's business landscape, sustainability is paramount for long-term success and societal impact. Sustainable business practices provide myriad benefits, including cost savings, productivity enhancement, reputation improvement, and competitiveness. This research investigates the sustainable business model of Kopi Kenangan, a prominent Indonesian startup, and its impact on the company's reputation and competitiveness. Winston (2018) articulates the financial and strategic advantages of sustainability, highlighting cost savings, productivity, reputation enhancement, and global competitiveness. Unsustainable businesses, conversely, face increased operational, reputational, and regulatory risks. This research builds on these findings, examining the correlation between corporate sustainability and investor relations, as noted by Lenox & Meehan III (2014). Kopi Kenangan's journey to unicorn status exemplifies the integration of sustainable practices with business strategy. Achieving a valuation exceeding USD 1 billion, Kopi Kenangan's success underscores the significance of sustainability in attracting investment and fostering growth. Their approach includes responsible ingredient sourcing, eco-friendly packaging, and efforts to minimize environmental impact, reflecting a commitment to the Triple Bottom Line (TBL) framework of profit, people, and planet introduced by Elkington (1994). The qualitative analysis, supported by document studies and expert interviews, reveals that Kopi Kenangan's sustainable business model not only enhances financial performance but also builds strong investor relations and community trust. This research highlights the role of effective communication in fostering investor confidence and sustaining business growth. Kopi Kenangan's practices illustrate the broader benefits of sustainable business: preserving natural resources, reducing pollution, and improving community welfare. Their focus on employee well-being, local community development, and environmental stewardship sets a benchmark for startups aiming to balance profitability with social and environmental responsibility. This study concludes that sustainable business practices are essential for startups to enhance reputation, attract investment, and achieve long-term competitiveness. Kopi Kenangan's success serves as a compelling case for the strategic integration of sustainability in business operations, offering valuable insights for other startups in the F&B sector and beyond.
Public Relations Role of @debrads.id on Instagram in Promoting the Victoria Run 2023 Event by deBrads Race Management Siahaan, Tunggul; Muharman, Deddy
Journal of Communication and Public Relations Vol. 4 No. 1 (2025): Journal of Communication & Public Relations
Publisher : LSPR Institute of Communication & Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/105004120258

Abstract

This study delves into the strategies and effectiveness of social media promotion for event engagement, specifically examining deBrads’ promotional campaign for the Victoria Run 2023 held in Jakarta. Utilizing Instagram as the primary promotional platform, the analysis reveals how early promotion, clear and concise messaging, and strategic use of interactive content foster engagement with the target audience. The campaign highlighted essential tactics such as creating anticipation through timely announcements, providing incentives like discounts, and optimizing language for relatability and emotional connection. By aligning these efforts with established public relations practices, deBrads successfully boosted brand awareness, increased participant registration, and cultivated an engaged community around the event. The findings contextualize these practices within existing literature on digital promotion and social media marketing, affirming Instagram's role as a powerful tool for event promotion in the digital age. The study concludes with recommendations for future campaigns, emphasizing consistent, interactive, and audience-focused content to enhance engagement and build lasting brand visibility
Co-Authors Arifin , Farah Dewi Catherina, Casey Chair , Ahmad Achdan Felicia, Messy Herwien, Kansha Sabila Fithri Mashuri, Fath Muhammad Fath Mashuri Nabila Putri, Renita Naori, Erin Arita Siahaan, Tunggul Silvia, Caroline Talia, Mei Viananda, Werra Triokta