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All Journal INTEGRALISTIK Syntax Literate: Jurnal Ilmiah Indonesia Communicare : Journal of Communication Studies Ilomata International Journal of Social Science MIMBAR : Jurnal Sosial dan Pembangunan Journal of Communication and Public Relations (JCPR)
Deddy Muharman, Deddy
jurusan komunikasi, stikom LSPR
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PERSEPSI WANITA TUNARUNGU DARI HWDI MENGENAI PENGGUNAAN BAHASA ISYARAT DALAM VIDEO “MAKE IT BRONZE” Talia, Mei; Muharman, Deddy; Catherina, Casey
Integralistik Vol 31, No 1 (2020): Januari 2020
Publisher : Civic Education Program, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/integralistik.v31i1.21545

Abstract

Dalam kehidupan sehari-hari para penyandang tunarungu mengalami kesulitan dalam berkomunikasi secara verbal/lisan dikarenakan keterbatasan yang mereka miliki, sehingga diciptakanlah Bahasa Isyarat untuk membantu mereka dalam berkomunikasi. Para penyandang tunarungu juga mengalami kesulitan untuk menerima sebuah informasi melalui video yang tidak menyediakan terjemahan bahasa isyarat maupun subtitle. Pada bulan Juni 2018, L’Oreal Indonesia melalui akun YouTube L’Oreal Indonesia meluncurkan sebuah video makeup tutorial dengan judul “Make It Bronze” yang merupakan video makeup tutorial pertama di Indonesia yang menggunakan terjemahan bahasa isyarat. Penelitian ini meneliti mengenai persepsi yang dimiliki wanita penyandang tunarungu dari Himpunan Wanita Disabilitas Indonesia mengenai video “Make It Bronze” dan pesan yang mereka terima melalui video tersebut. Penelitian ini menggunakan pendekatan kualitatif dengan metode naratif dan paradigma post-positivistik. Penelitian ini menemukan bahwa wanita penyandang tunarungu Himpunan Wanita Disabilitas Indonesia memiliki persepsi yang positif terhadap video “Make It Bronze” sedangkan untuk pesan yang diterima melalui video “Make It Bronze” berbeda pada setiap narasumber.
Collaboration of Starbucks and Blackpink to Increase Purchase Intention Felicia, Messy; Muharman, Deddy
MIMBAR : Jurnal Sosial dan Pembangunan Volume 39, No. 2, (December 2023) [Accredited Sinta 3, No 79/E/KPT/2023]
Publisher : UPT Publikasi Ilmiah (Universitas Islam Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v39i2.3442

Abstract

The development of the times and the impact of globalization have made it easier for foreign cultures to enter Indonesia; one example is Korean culture. Korean Wave or Hallyu is a term often used to describe the phenomenon of Korean popular culture. Therefore, this research aims to determine the relationship between Starbucks and Blackpink Collaboration on interest in purchasing Blackpink special edition tumblers. The theory used in this research is the S-O-R theory. The method used is quantitative; this research uses a sampling technique using the Non-Probability Sampling method with a total sample of 97 respondents who are fans or knowing Blackpink and Starbucks in Indonesia. The research results show that the Blackpink special edition tumbler product collaboration variable (X) and the purchase intention variable (Y) have a strong relationship. The correlation coefficient value shows a positive number, which means there is a unidirectional relationship between the two variables.
Sustainable Business of Kopi Kenangan as a Startup Company in Improving the Company's Reputation and Competitiveness Muharman, Deddy
MIMBAR : Jurnal Sosial dan Pembangunan Volume 40, No. 1, (June 2024) [Accredited Sinta 3, No 79/E/KPT/2023]
Publisher : UPT Publikasi Ilmiah (Universitas Islam Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.vi.3927

Abstract

In today's business landscape, sustainability is paramount for long-term success and societal impact. Sustainable business practices provide myriad benefits, including cost savings, productivity enhancement, reputation improvement, and competitiveness. This research investigates the sustainable business model of Kopi Kenangan, a prominent Indonesian startup, and its impact on the company's reputation and competitiveness. Winston (2018) articulates the financial and strategic advantages of sustainability, highlighting cost savings, productivity, reputation enhancement, and global competitiveness. Unsustainable businesses, conversely, face increased operational, reputational, and regulatory risks. This research builds on these findings, examining the correlation between corporate sustainability and investor relations, as noted by Lenox & Meehan III (2014). Kopi Kenangan's journey to unicorn status exemplifies the integration of sustainable practices with business strategy. Achieving a valuation exceeding USD 1 billion, Kopi Kenangan's success underscores the significance of sustainability in attracting investment and fostering growth. Their approach includes responsible ingredient sourcing, eco-friendly packaging, and efforts to minimize environmental impact, reflecting a commitment to the Triple Bottom Line (TBL) framework of profit, people, and planet introduced by Elkington (1994). The qualitative analysis, supported by document studies and expert interviews, reveals that Kopi Kenangan's sustainable business model not only enhances financial performance but also builds strong investor relations and community trust. This research highlights the role of effective communication in fostering investor confidence and sustaining business growth. Kopi Kenangan's practices illustrate the broader benefits of sustainable business: preserving natural resources, reducing pollution, and improving community welfare. Their focus on employee well-being, local community development, and environmental stewardship sets a benchmark for startups aiming to balance profitability with social and environmental responsibility. This study concludes that sustainable business practices are essential for startups to enhance reputation, attract investment, and achieve long-term competitiveness. Kopi Kenangan's success serves as a compelling case for the strategic integration of sustainability in business operations, offering valuable insights for other startups in the F&B sector and beyond.
Public Relations Role of @debrads.id on Instagram in Promoting the Victoria Run 2023 Event by deBrads Race Management Siahaan, Tunggul; Muharman, Deddy
Journal of Communication and Public Relations Vol. 4 No. 1 (2025): Journal of Communication & Public Relations
Publisher : LSPR Institute of Communication & Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/105004120258

Abstract

This study delves into the strategies and effectiveness of social media promotion for event engagement, specifically examining deBrads’ promotional campaign for the Victoria Run 2023 held in Jakarta. Utilizing Instagram as the primary promotional platform, the analysis reveals how early promotion, clear and concise messaging, and strategic use of interactive content foster engagement with the target audience. The campaign highlighted essential tactics such as creating anticipation through timely announcements, providing incentives like discounts, and optimizing language for relatability and emotional connection. By aligning these efforts with established public relations practices, deBrads successfully boosted brand awareness, increased participant registration, and cultivated an engaged community around the event. The findings contextualize these practices within existing literature on digital promotion and social media marketing, affirming Instagram's role as a powerful tool for event promotion in the digital age. The study concludes with recommendations for future campaigns, emphasizing consistent, interactive, and audience-focused content to enhance engagement and build lasting brand visibility
Sustainable Consumer Purchasing Behavior as a Result of Kopi Kenangan's Sustainable Business Practices Muharman, Deddy; Chair , Ahmad Achdan; Arifin , Farah Dewi
Ilomata International Journal of Social Science Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v6i1.1449

Abstract

The coffee industry has become one of the sectors receiving increasing attention in the context of sustainability, both from environmental and social perspectives. As awareness grows about the importance of sustainability, consumer purchasing behavior towards coffee brands has also become a primary focus of research. This study builds upon previous research titled "Sustainable Business of Kopi Kenangan as a Startup Company in Improving the Company's Reputation and Competitiveness." This prior study, completed in 2024, concluded that sustainable business is a crucial strategy for startups to enhance reputation and competitiveness. Kopi Kenangan serves as a successful example of a startup that has integrated sustainable business practices, achieving notable success. The importance of sustainable business in boosting a startup's reputation and competitiveness is emphasized by financial and strategic benefits such as cost savings, increased productivity, improved reputation, and greater competitiveness. This study, as a continuation, explores how sustainable business is viewed from the perspective of one of the company's stakeholders: consumers. According to a 2023 Nielsen survey, 75% of respondents indicated that they are more likely to choose products from companies with clear and measurable sustainability programs, while 68% of respondents consider ESG (Environmental, Social, and Governance) factors in their purchasing decisions. The current research focuses on Kopi Kenangan, a company facing increasingly fierce competition in the coffee industry. Therefore, the question arises as to how consumer purchasing behavior towards the Kopi Kenangan brand is influenced by sustainability aspects. This study will attempt to answer whether consumers are more likely to choose brands that demonstrate a commitment to environmental and social well-being and how factors such as environmental awareness, social justice, and corporate transparency influence consumer purchasing preferences.
Experiential Marketing Dalam Memasarkan Inovasi Produk Personalized Hanger Bellicimo Silvia, Caroline; Herwien, Kansha Sabila Fithri; Muharman, Deddy
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (183.999 KB) | DOI: 10.36418/syntax-literate.v8i12.10606

Abstract

Gaya hidup masyarakat modern yang dipengaruhi perkembangan tren menciptakan tantangan bagi pelaku bisnis dalam hal metode komunikasi pemasaran untuk menjual produk dan jasa yang mereka tawarkan. Situasi ini membuat pelaku bisnis memusatkan perhatian kepada pasar yang sekarang berorientasi kepada pelanggan dan konsumen, serta memadukan berbagai metode komunikasi agar mereka dapat mencapai tujuan bisnisnya. Penelitian ini memiliki tujuan untuk mengetahui pengaruh Experiential Marketing terhadap penyampaian pesan dari Bellicimo terkait produk yang mereka tawarkan. Menggunakan metode penyampaian informasi produk atau jasa kepada konsumen dengan melibatkan mereka melalui komunikasi dua arah yang membawa kepribadian mereka pada kehidupan konsumen untuk berkembang dan menambah nilai produk. Metode penelitian yang digunakan dalam penelitian ini adalah kualitatif dengan metode pengumpulan data primer melalui wawancara dengan Yolanda Silvia sebagai narasumber utama dan sekunder dari data kepustakaan. Hasil dari penelitian ini menunjukan bahwa Experiential Marketing berpengaruh positif terhadap hanger Bellicimo yang terindikasi oleh Sense, Feel, Think, Act yang membuat konsumen dan audiens menerima respon emosional dari pesan yang disampaikan Bellicimo melalui produknya.
The Role of Digital Media in the Preservation of Betawi Culture in the @Jakartatourism YouTube Channel Mashuri, Fath; Nurhayati, Dian; Muharman, Deddy
Communicare : Journal of Communication Studies Vol. 11 No. 2 (2024): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

Betawi culture, as the dominant ethnic heritage in Jakarta, has a uniqueness and richness that reflects its long history and interaction with various ethnic and colonial groups. This research is motivated by the need to understand the historical and cultural characteristics of Betawi that have formed the identity of the community. This study aims to analyze the historical and cultural characteristics of Betawi, focusing on how historical, social, and cultural factors have shaped the identity of Betawi society. This research uses a qualitative descriptive approach to explore and understand various key elements of Betawi culture, including language, customs, art, and culinary. The result of the research is that the history of Betawi began from the time of the Sunda Kingdom and the Demak Sultanate, which provided the initial framework for the formation of this society. The arrival of the Dutch in the 17th century brought significant changes, including the introduction of a new administrative system and the transformation of the city of Jakarta into a center of international trade. This colonial influence introduced elements of Western culture that are still visible in the daily life of the Betawi people today. Meanwhile, the formation of the identity of the Betawi tribal community is based on historical, social, and cultural factors that interact with each other to form the identity of the current Betawi community.
Co-Authors Arifin , Farah Dewi Catherina, Casey Chair , Ahmad Achdan Dian Nurhayati, Dian Felicia, Messy Herwien, Kansha Sabila Fithri Mashuri, Fath Muhammad Fath Mashuri Nabila Putri, Renita Naori, Erin Arita Siahaan, Tunggul Silvia, Caroline Talia, Mei Viananda, Werra Triokta