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All Journal DIDAKTIKA : Jurnal Kependidikan Jurnal Pendidikan Geosfer
Nurmaliah Nurmaliah, Nurmaliah
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Humanities Earth & Planetary Sciences Education Environmental Science Social Sciences

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Optimizing Educational Facilities and Infrastructure in the Context of Marketing Management Ramadhania, Yaya; Nurmaliah, Nurmaliah; Nelinda, Afneli; Kasmah, Kasmah
DIDAKTIKA Vol 17 No 1 (2023)
Publisher : Fakultas Tarbiyah Institut Agama Islam Negeri (IAIN) Bone

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30863/didaktika.v17i1.8933

Abstract

This study explores the strategic role of facilities and infrastructure optimization in enhancing educational marketing management at SMAN 30 Bone, Indonesia. The research addresses a critical gap in the alignment between physical resources and institutional promotional efforts in secondary education. Employing a qualitative descriptive approach, data were collected through in-depth interviews, participatory observation, and document analysis involving school leaders, teachers, and students. Findings reveal that while the school has implemented relatively effective marketing strategies, the lack of adequate learning facilities and basic infrastructure such as laboratory tools, sports equipment, and religious spaces poses challenges to achieving educational excellence and stakeholder satisfaction. The optimization of both facilities and infrastructure was found to directly influence parents’ and students’ perceptions of educational quality, which in turn affected enrollment decisions. This study contributes to the discourse on education service marketing by highlighting the interdependence between infrastructure development and institutional image-building. The implications underscore the need for integrated planning in resource allocation, particularly for newly established schools seeking to strengthen their competitive positioning. The findings are relevant for policymakers, school administrators, and education planners aiming to enhance school attractiveness and community trust through strategic infrastructure investment.
Dampak Keberadaan Pasar Al-Mahirah Terhadap Sumber Pendapatan Pedagang Kecil Di Desa Lamdingin, Kecamatan Kuta Alam, Kota Banda Aceh. Nurmaliah, Nurmaliah; Ruliani, Ruliani
Jurnal Pendidikan Geosfer Vol 9, No 1.1 (2024): Edisi Khusus Jurnal Pendidikan Geosfer Maret 2024
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jpg.v9i1.1.33316

Abstract

Pasar Al-Mahirah merupakan hasil relokasi dari pasar peunayong menjadi indikator keberhasilan dalam meningkatkan perekonomian daerah. Penelitian ini menggunakan metode kualitatif dengan tujuan mendapatkan informasi objektif tentang dampak terhadap pendapatan pedagang kecil sebelum dan setelah relokasi. Data dikumpulkan melalui observasi, wawancara dengan pedagang dan pengunjung, serta pencarian literatur, dan analisis data menggunakan metode Miles dan Huberman. Hasil penelitian menunjukkan bahwa pasar Al-Mahirah berdampak pada pendapatan pedagang kecil, terutama pedagang emperan. Setelah direlokasi pendapatan pedagang menurun hampir setengahnya dan beberapa pedagang di luar pasar tidak sanggup membayar biaya sewa di dalam gedung sehingga berdagang di lesehan, dengan dampak sosial dan lingkungan yang mungkin timbul. Saran dari penelitian ini adalah pemerintah Kota Banda Aceh perlu melakukan kajian lebih lanjut tentang biaya retribusi yang dibebankan kepada para pedagang. Evaluasi kembali nilai biaya sewa dan retribusi menjadi penting dalam mendukung keberlanjutan pasar Al-Mahirah dan kesejahteraan pedagang kecil.
Co-Authors Kasmah, Kasmah Nelinda, Afneli Ramadhania, Yaya Ruliani, Ruliani