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All Journal Jurnal Manajemen Atma Jaya Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Asia-Pacific Management and Business Application Martabe : Jurnal Pengabdian Kepada Masyarakat Ultima Management : Jurnal Ilmu Manajemen Jurnal Manajemen International Journal of Environmental, Sustainability, and Social Science Jurnal Manajemen International Journal of Applied Business and International Management Journal of the Community Development in Asia Journal of Business Studies and Management Review International Journal of Application on Economics and Business
Dwinita Laksmidewi, Dwinita
Universitas Katolik Indonesia Atma Jaya Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Journal : Journal of the Community Development in Asia

 1 
Does The Consumers Materialism Affect Their Green Behavior? Laksmidewi, Dwinita
Journal of The Community Development in Asia Vol 5, No 1 (2022): January 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v5i1.1382

Abstract

The millennial generation is creative, innovative, and cares about sustainability. However, compared to the previous generations, they are the most consumptive. This study investigates their materialism effect on their adaptation to green values, their involvement in environmental sustainability, and the behavior of buying green products. The research was conducted using a survey method on 312 millennial respondents in Jakarta, Indonesia. The research model was processed using PLS-SEM. The results show that the respondents have moderate-level materialism. Consumer materialism has a significant effect on the green value adopted, which significantly affects green behavior. Materialism and green values also significantly affect their involvement in environmental issues. Materialism has no significant direct effect on green behavior and does not directly affect the involvement of environmental issues. However, the effect of materialism on green behavior is mediated by green values. The main finding of this research is that moderate-level materialism of millennial consumers increases the value of environmental care and encourages their desire to buy environmentally friendly products. This finding suggests that using green products might help consumers express themselves as knowledgeable people and signify their success.
Consumption in the Beauty Industry: Factors Influencing Buying Behavior Toward Cruelty-Free Skincare Prahandani, Catherine Shania; Laksmidewi, Dwinita
Journal of The Community Development in Asia Vol 9, No 1 (2026): January 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i1.4320

Abstract

The growing demand for ethical and sustainable beauty products has heightened consumer interest in cruelty-free skincare, underscoring the need to understand the factors shaping purchasing behavior. This study aims to examine the determinants of buyer behavior toward cruelty-free skincare products by integrating ethical, cognitive, and social factors within the Theory of Planned Behavior (TPB) framework. Using a quantitative approach, data were collected from 216 skincare users in Indonesia, predominantly young and urban consumers. Structural Equation Modeling–Partial Least Squares (SEM-PLS) was employed to test the proposed relationships. The results reveal that attitude toward cruelty-free skincare has a strong and significant effect on buyer behavior (? = 0.740, p 0.001). Environmental knowledge (? = 0.233, p = 0.008), subjective norms (? = 0.270, p = 0.006), and altruism (? = 0.343, p 0.001) positively influence attitude, whereas personal appearance concern shows no significant effect (? = 0.059, p = 0.315). These findings reinforce the relevance of TPB in explaining ethical skincare consumption and extend prior studies by highlighting the importance of moral awareness, social influence, and environmental knowledge in shaping ethical purchasing behavior in an emerging market context.
Co-Authors Agustinus Purna Irawan Budi Nugroho, Yohanes Arianto Budirahardjo, Mario Danendra, Albertus Raditya Eryuniyanti, Eryuniyanti Intan Audrey Indira Dewi, Intan Audrey Indira Johnson Kumara, Kairos Leonard Surijadi Jonatan, Leonard Surijadi Mathea, Nessa Prahandani, Catherine Shania Samoedro, Erlang Sumani . SUREJA, Olivia Susilo, Purnama Jaya Yasintha Soelasih