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All Journal Jurnal Dedikasi Business Innovation Management and Entrepreneurship Journal
Eka Kadharpa, Eka
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IPTEK BAGI GAPOKTAN “JATI MULYA” KELURAHAN JATIMULYO KECAMATAN LOWOKWARU KOTA MALANG Widagdo, Bambang; Arifin, Zainal; Yuli, Sri Budi Cantika; Kadharpa, Eka
Jurnal Dedikasi Vol 9 (2012): Mei
Publisher : Direktorat Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (94.903 KB) | DOI: 10.22219/dedikasi.v9i0.1379

Abstract

Bambang Widagdo1, Zainal Arifin2, Sri Budi Cantika Yuli3, & Eka Kadharpa41,2,3,4Jurusan Manajemen, Fakultas Ekonomi, Universitas Muhammadiyah MalangAlamat Korespondensi : Jln. Raya Tlogoma, No.246 MalangEmail: cantikayuli@yahoo.com ABSTRAKGabungan Kelompok Tani (Gapoktan) Jatimulyo merupakan wadah gabungan dari 4 kelompoktani yang berperan sebagai sumber informasi bagi petani melalui pertemuan dan pembinaan terkaitadministrasi kelompok dan perkembangan bisnis pertanian. Agar Gapoktan dapat berperan sebagaiaset komoditas masyarakat Jatimulyo yang partisipasif, maka pengembangan kelembagaan Gapoktanharus dirancang sebagai usaha peningkatan kapasitas petani di Kelurahan Jatimulyo sehingga menjadimandiri sedangkan kegiatan pelatihan dan pendampingan di Kelurahan Jatimulyo bertujuan untukmemberikan pembinaan dan pembenahan kepada Gapoktan agar mampu menyusun rencana bisnisdan membahas secara detail tentang produk, pelanggan, pangsa pasar, supplier, estimasi keuntungan,dan analisis persaingan usaha. Melalui kegiatan ini diharapkan dapat meningkatkan keterampilan danpengalaman dalam menyusun rencana bisnis. Anggota Gapoktan Jatimulyo sangat antusias dantermotivasi mengikuti pelatihan dan pendampingan serta berusaha serius untuk mempraktekkanpengetahuan yang telah diperoleh secara mandiri.Kata Kunci : Gapoktan, Jatimulya.
The Effect of Personal Selling and Advertising on Purchasing Decisions with Brand Awareness as an Intervening Variable Pratama, Anugerah Hasfi; Riyanto, Dicky Wisnu Usdek; Kadharpa, Eka
Business Innovation Management and Entrepreneurship Journal Vol. 2 No. 01 (2023): APRIL
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/bimantara.v2i01.27219

Abstract

This study aims to determine the effect of personal selling on purchasing decisions, the effect of advertising on purchasing decisions, the effect of brand awareness on purchasing decisions, the effect of personal selling on purchasing decisions mediated by brand awareness, and the influence of advertising on purchasing decisions mediated by brand awareness. This research was conducted on My Republic WiFi users in Surabaya with 150 respondents. The sampling technique of this study uses probability sampling using random sampling, in which the researcher determines without regard to the existing strata in the population. Data collection techniques in this study used a questionnaire. Data analysis technique using Process Macro Hayes. The results of this study indicate that the personal selling variable has a significant positive effect on purchasing decisions. Advertising variable has a significant positive effect on purchasing decisions. The brand awareness variable has a positive and significant effect on purchasing decisions. Brand awareness mediates the relationship between personal selling and purchasing decisions. Brand awareness mediates the relationship between advertising and purchasing decisions.
Co-Authors Azizurrohman, Muhammad Bambang Widagdo Deasy Silvya Sari Dicky Wisnu Usdek Riyanto Donny Juliandri Prihadi Pratama, Anugerah Hasfi Sembiring, Rinawati Sri Budi Cantika Yuli Suroto, Alip