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Naima Khoiru Nisa, Naima Khoiru
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Law, Crime, Criminology & Criminal Justice Other

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STRATEGI KREATIF IKLAN LAYANAN MASYARAKAT (ILM) DALAM PEMASARAN SOSIAL Nisa, Naima Khoiru
Interaksi: Jurnal Ilmu Komunikasi Vol 4, No 2 (2015): July 2015
Publisher : Master of Communication Science Program, Faculty of Social and Political Science, Diponego

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1116.847 KB) | DOI: 10.14710/interaksi.4.2.158-164

Abstract

Abstract:Public Service Announcements (PSAs) is one form of promotion strategies are often used insocial marketing activities. Like commercials in general, PSAs should have an effective message tobe able to change the behavior of the target adopter as desired social marketers. So it takes a creativestrategy in the preparation of a persuasive message and also the media placement of the PSAs thatthe ad is more effective in inducing the target adopter to change behavior.
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