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All Journal SINTECH (Science and Information Technology) Journal JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE)
I Gusti Ayu Agung Pradnya Dewi, I Gusti Ayu Agung
Fakultas Ekonomi dan Bisnis Universitas Udayana
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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EVALUASI PENERAPAN UNDIKNAS MOBILE: ANALISIS TECHNOLOGY ACCEPTANCE MODEL Krisnawijaya, Ngakan Kutha; Pradnya Dewi, I Gusti Ayu Agung
SINTECH (Science and Information Technology) Journal Vol 2 No 2 (2019): SINTECH Journal Edition October 2019
Publisher : LPPM STMIK STIKOM Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1113.889 KB) | DOI: 10.31598/sintechjournal.v2i2.319

Abstract

Undiknas Mobile is an application to facilitate students in carrying out their education. Based on the Technology Acceptance Model (TAM) with the addition of output quality and social influences this study aims to analyze the application of Undiknas Mobile through user intentions to continue using this system until they graduate from Undiknas University. This study is conducted by carrying a survey of 263 students at Undiknas university and use statistic descriptive as a technique of data analysis. The result of this study is the students have an intention to continue using Undiknas Mobile until they complete their study since they perceived the use and the ease of use of Undiknas Mobile. The output quality that is produced by Undiknas Mobile also accurate. In terms of social influences, it can be seen that only injunctive norm that can influence the users? intention to use Undiknas Mobile.
Investment Intention Among Students: A Modified TPB with Financial Literacy and Social Media Ratna Sari, Luh Gede Anggi; Pradnya Dewi, I Gusti Ayu Agung; Mimaki, Caren Angellina
Journal of Business and Economics Research (JBE) Vol 7 No 1 (2026): February 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v7i1.8938

Abstract

This study aims to analyze the factors influencing the investment intentions of university students in Bali by modifying the Theory of Planned Behavior (TPB). The research integrates financial literacy and social media influence as additional exogenous variables alongside the core constructs of attitude and subjective norms. An explanatory quantitative approach was employed, with data collected from 100 students across Bali using purposive sampling. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3. The results of the hypothesis testing indicate that financial literacy and subjective norms have a significant positive effect on attitude towards investment, while social media influence does not. Furthermore, financial literacy, subjective norms, social media influence, and attitude all directly and positively affect investment intention. Attitude also acts as a significant partial mediator in the relationship between financial literacy and subjective norms on investment intention, but not for social media influence. The model demonstrates good predictive power, with an R-square of 0.586 for attitude and 0.660 for investment intention. The findings imply that fostering investment interest among the younger generation requires a dual approach: strengthening foundational knowledge and positive social reinforcement to cultivate supportive attitudes, while strategically leveraging social media as a direct channel for outreach and engagement. These findings provide practical implications for educational institutions and financial authorities in designing effective financial literacy programs and investment communication strategies for the younger generation.
Co-Authors Mimaki, Caren Angellina Ngakan Nyoman Kutha Krisnawijaya Ratna Sari, Luh Gede Anggi