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All Journal Adimas : Jurnal Pengabdian Kepada Masyarakat Journal of Artificial Intelligence and Digital Business Review of Management, Accounting, and Business Studies
Mimaki, Caren Angellina
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Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Social Sciences

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PEMBERDAYAAN SAMPAH ANORGANIK MENJADI BAHAN BAKAR BAGI NELAYAN DI DESA GORONTALO - LABUAN BAJO Basmantra, Ida Nyoman; Pinto, Kristina Dwiyanti; Mimaki, Caren Angellina
ADIMAS Jurnal Pengabdian Kepada Masyarakat Vol 7, No 2 (2023): September
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/adi.v7i2.4881

Abstract

Ibu kota Kabupaten Manggarai Barat berada di Labuan Bajo merupakan kota pariwisata yang telah ditetapkan oleh Pemerintah sebagai Destinasi Super Premium kelas Nasional dan Internasional sehingga mengundang  minat para wisatawan baik wisatawan Nusantara maupun Wisatawan mancanegara. Ada begitu banyak para wisatawan yang datang ke Labuan Bajo setiap tahunnya untuk menikmati pesona Alam, Flora, maupun Fauna yang ada dan lebih khusus melihat satu-satunya hewan purba yang ada di Dunia yaitu Komodo. Tidak dapat dipungkiri semakin maju sebuah kota semakin banyak pula masalah yang timbul, salah satu masalah terbesar yang ditemukan di Labuan Bajo ialah masalah sampah. Sampah-sampah di Labuan Bajo setiap yang setiap tahunya menigkat tentu saja membawah kekhawatiran bagi semua pihak, apalagi mengingat Labuan Bajo sebagai Kota Pariwisata Super Premium. Sejauh ini penanganan sampah yang dilakukan pemerintah masih berupa penanganan sampah pada umumnya, seperti megumpulkan di TPA (Tempat Pembuangan Akhir) lalu membakar sedikit demi sedikit. Tapi perlu diingat bahwa pembakaran sampah yang terus dilakukan akan menimbulkan masalah baru yaitu Global warming serta Polusi Udara yang tidak baik baik bagi kesehatan pernapasan manusia.  Maka dari itu diperlukan penanganan masalah sampah yang efisien dan efektif, yaitu salah satunya dengan pemberdayaan sampah-sampah anorganik menjadi bahan bakar yang dapat digunakan oleh nelayan di Labuan bajo. Melalui Pemberdayaan sampah Anorganik ini dapat menjadi salah satu solusi dalam mengatasi masalah sampah yang terjadi di Labuan Bajo, selain itu pemberdayaan sampah anorganik menjadi bahan bakar dapat digunakan oleh nelayan serta menghasilkan nilai ekonomis yang dapat memberikan dapat positif terhadap perekonomian. Kata kunci: Pemberdayaan Sampah Anorgnik menjadi Bahan Bakar di Dusun Gorontalo
Examining the importance of digital marketing strategies in brand creation for SMEs in Malaysia Jumbulingam, Kharmeyni; Fadel, Hossam; Al-Daqqaq, Diaa M. A.; Mimaki, Caren Angellina
Review of Management, Accounting, and Business Studies Vol. 5 No. 1 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v5i1.5285

Abstract

This research aimed to investigate the relationship between brand creation and various types of marketing strategies in SMEs across Malaysia, with a focus on the role of digital platforms in shaping consumer engagement and perceptions. The research was conducted using a correlational quantitative approach in Malaysia. Through the probability sampling method, 51 SME employees were selected. Research data were collected through surveys and analyzed using SPSS software. The findings showed that utilizing various digital marketing strategies was essential for SME brand creation. Social media, content creation, community engagement, influencer collaboration, SEO, and email marketing proved significant in increasing brand visibility and loyalty among Malaysian consumers. The study highlighted that content marketing enabled SMEs to convey their values and unique selling propositions. Additionally, implementing an SEO strategy significantly increased an SME's visibility in search engine results, boosted website traffic, and built customer credibility. Influencer marketing was also effective for Malaysian SMEs in facilitating audience reach and increasing brand awareness through personalized consumer relationships. Moreover, email marketing played an important role in brand creation by enhancing customer relationships and engagement. This study provided empirical insights into how Malaysian SMEs leveraged digital marketing channels to strengthen their brands, emphasizing the need to adapt strategies to changing consumer preferences and technological advances in the digital landscape.
Assessing the impact of flexible work arrangements on employee job satisfaction in Malaysia Shuo, Liu; Jumbulingam, Kharmeyni; Fadel, Hossam; Mimaki, Caren Angellina
Review of Management, Accounting, and Business Studies Vol. 3 No. 2 (2022)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v3i2.4844

Abstract

This study highlighted the implications of a flexible work structure in improving job satisfaction in the country of Malaysia. Demographic analysis, validity, normality, reliability, and multiple regressions were performed to understand the connection between the research variables such as the flexibility of work arrangements, increment and appraisal, organizational environment, work pressures, and job satisfaction. Four hypothetical statements were formed based on the independent and dependent variables of the study. H1 and H2 were not supported; on the other hand, H3 and H4 were supported, as the significant value was more than 0.05. A total of 103 participants or 68.7% of respondents were female, while 31.3% were male. Cronbach’s Alpha value was taken into consideration in terms of conducting the reliability test, and it was analysed that the variables were reliable. Biased attitudes and news were found while generating the findings, created due to the poor performance of the responses. The research found that Malaysian participants did not believe in the factors that job satisfaction is increased due to appraisals, and the flexibility of work arrangements is not that important as the variables are not supported. The research generated the finding that a positive work culture and work environment enhance the efficiency of the workers by increasing job satisfaction among them. The employees considered that work pressure needed to be possessed by the employees to get job satisfaction.
Income, tax knowledge, and tax incentives impact on MSME tax compliance in COVID-19 Thelmalia, Ni Luh Putu Western; Pemayun, Gde Putra; Mimaki, Caren Angellina
Review of Management, Accounting, and Business Studies Vol. 4 No. 1 (2023)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v4i1.5090

Abstract

This study aimed to determine the effect of income level, tax knowledge, and the application of tax incentive policies partially on taxpayer compliance. The research method used was quantitative. The population in this study comprised taxpayers who had a business type of UMKM registered at KPP Pratama Gianyar, and the sample used consisted of 100 people. The data analysis techniques included the Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, Determination Coefficient Test, F Test, and t-test. From the results of the study, the following were obtained: (1) The level of income had a significant positive effect on taxpayer compliance, where the t-coefficient value was 3.598, the regression coefficient value was 0.364, and the significance was 0.001. (2) Tax knowledge had a significant positive effect on taxpayer compliance, with the t-coefficient value being 4.339, the regression coefficient value 0.335, and the significance 0.000. (3) The application of tax incentive policies had a significant positive effect on taxpayer compliance, with the t-coefficient value being 3.159, the regression coefficient value 0.210, and the significance 0.002. The suggestion in this study was that the Gianyar KPP Pratama should provide a tax burden that was in accordance with the taxpayer's business income and routinely provide tax socialization to increase taxpayer knowledge. Additionally, the Gianyar KPP Pratama should provide fair tax incentives to all taxpayers who meet the conditions for receiving them.
PEMBERDAYAAN SAMPAH ANORGANIK MENJADI BAHAN BAKAR BAGI NELAYAN DI DESA GORONTALO - LABUAN BAJO Basmantra, Ida Nyoman; Pinto, Kristina Dwiyanti; Mimaki, Caren Angellina
ADIMAS Jurnal Pengabdian Kepada Masyarakat Vol 7 No 2 (2023): September
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/adi.v7i2.4881

Abstract

Ibu kota Kabupaten Manggarai Barat berada di Labuan Bajo merupakan kota pariwisata yang telah ditetapkan oleh Pemerintah sebagai Destinasi Super Premium kelas Nasional dan Internasional sehingga mengundang  minat para wisatawan baik wisatawan Nusantara maupun Wisatawan mancanegara. Ada begitu banyak para wisatawan yang datang ke Labuan Bajo setiap tahunnya untuk menikmati pesona Alam, Flora, maupun Fauna yang ada dan lebih khusus melihat satu-satunya hewan purba yang ada di Dunia yaitu Komodo. Tidak dapat dipungkiri semakin maju sebuah kota semakin banyak pula masalah yang timbul, salah satu masalah terbesar yang ditemukan di Labuan Bajo ialah masalah sampah. Sampah-sampah di Labuan Bajo setiap yang setiap tahunya menigkat tentu saja membawah kekhawatiran bagi semua pihak, apalagi mengingat Labuan Bajo sebagai Kota Pariwisata Super Premium. Sejauh ini penanganan sampah yang dilakukan pemerintah masih berupa penanganan sampah pada umumnya, seperti megumpulkan di TPA (Tempat Pembuangan Akhir) lalu membakar sedikit demi sedikit. Tapi perlu diingat bahwa pembakaran sampah yang terus dilakukan akan menimbulkan masalah baru yaitu Global warming serta Polusi Udara yang tidak baik baik bagi kesehatan pernapasan manusia.  Maka dari itu diperlukan penanganan masalah sampah yang efisien dan efektif, yaitu salah satunya dengan pemberdayaan sampah-sampah anorganik menjadi bahan bakar yang dapat digunakan oleh nelayan di Labuan bajo. Melalui Pemberdayaan sampah Anorganik ini dapat menjadi salah satu solusi dalam mengatasi masalah sampah yang terjadi di Labuan Bajo, selain itu pemberdayaan sampah anorganik menjadi bahan bakar dapat digunakan oleh nelayan serta menghasilkan nilai ekonomis yang dapat memberikan dapat positif terhadap perekonomian. Kata kunci: Pemberdayaan Sampah Anorgnik menjadi Bahan Bakar di Dusun Gorontalo
Western Architectural Aesthetics’ Impact on Purchase Intent, Satisfaction, and Recommendations in Indonesia Basmantra, Ida Nyoman; Wijaya, Rayhan; Mimaki, Caren Angellina
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3962

Abstract

Tourism growth in Indonesia has driven the rapid emergence of restaurants and cafes adopting Western architectural styles, causing a shift in consumer lifestyles, expectations, and overall dining experiences. This study aims to examine the effect of Western-style architectural design on Indonesian consumers' willingness to purchase, satisfaction, and willingness to recommend. Referring to the Stimulus-Organism-Response (S-O-R) Model and the Theory of Planned Behavior, this study positions perceived quality as a mediating variable, with social media marketing and accessibility as moderating variables. Data collection was conducted through a survey of 454 consumers spread across several major provinces in Indonesia. Data analysis used partial least squares structural equation modeling (PLS-SEM) to examine the relationships between variables in the research model. The results show that Western-style architectural design has a significant influence on Indonesian consumers' responses, both directly and through the mediation of perceived quality. Although social media marketing was not proven to have a moderating effect, accessibility showed a negative moderating effect on the relationship between perceived quality and consumer behavior, including satisfaction, purchase intention, and recommendations. These findings confirm that architectural elements are not merely aesthetic aspects, but also strategic elements in shaping consumer perceptions and decisions. Theoretically, this research enriches understanding of the role of design in consumer behavior, while practically providing insights for hospitality and service industry players in designing spaces that are not only visually appealing but also support overall service quality
Co-Authors Al-Daqqaq, Diaa M. A. Basmantra, Ida Nyoman Fadel, Hossam Jumbulingam, Kharmeyni Pemayun, Gde Putra Pinto, Kristina Dwiyanti Shuo, Liu Thelmalia, Ni Luh Putu Western Wijaya, Rayhan