Article Per Year (5 Year)
p-Index From 2020 - 2025
0.659
P-Index
This Author published in this journals
All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal
Joko Ratono, Joko
Graduate School of Bogor Agricultural University
Decision Sciences, Operations Research & Management

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Factors Affecting Continuance Intention Towards Adoption of Linkaja Mobile Payment Hafizh, Muhammad Damar; Arif Imam Suroso; Ratono, Joko
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 3 (2024): JABM, Vol. 10 No. 3, September 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.3.768

Abstract

Background: Technological developments make all activities easy, practical, and efficient, one of which occurs in instruments and payment systems that can be accessed mobile using a smartphone. LinkAja is one of the many mobile payment services in IndonesiaPurpose: This study examines the factors in the modified UTAUT2 model and factors affecting continuance intention in using LinkAja. Design/methodology/approach: The research analyzes the impact of factors within the modified UTAUT2 model on influencing continuance intention in using LinkAja, understanding respondent characteristics, and formulating managerial implications to enhance the continued use of LinkAja. The study involved 200 respondents who have used LinkAja, selected through purposive sampling. Data were collected through online questionnaires, and the analysis was conducted using Covariance-based Structural Equation Modeling (CB-SEM).Findings/Result: The results of this research reveal that time savings, user-friendliness, the influence of individuals' highly valued smartphone ownership, enthusiasm, cost savings, routines, and habits are crucial factors identified in the modified UTAUT2 model. Continuing to use LinkAja over alternatives is the key to continuance intention in using LinkAja. Performance expectancy, hedonic motivation, and habit significantly affect continuance intention in using LinkAja.Conclusion: This study identifies key factors from the modified UTAUT2 model that significantly affect the continuance intention of using LinkAja, such as performance expectancy, hedonic motivation, and habit. Managerial implications suggest that enhancing application reliability, introducing innovative features, and forming strategic partnerships can promote continued use of LinkAja.Originality/value (State of the art): This research uniquely applies a modified UTAUT2 model to mobile payments in Indonesia, identifying critical factors influencing the continued use of LinkAja. It enriches academic understanding and offers practical strategies for improving mobile payment systems. Keywords: CB SEM, Continuance Intention, LinkAja, Mobile Payment, UTAUT2
CONSUMER ATTITUDE, BEHAVIORAL INTENTION, AND WATCHING BEHAVIOR OF ONLINE VIDEO ADVERTISING ON YOUTUBE Ramadhani, Suci; Suroso, Arif Imam; Ratono, Joko
Jurnal Aplikasi Manajemen Vol. 18 No. 3 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.03.09

Abstract

Online video advertising is one of the most popular types of internet advertisements. The compliance of the website service provider comes from advertising. However, research is still rarely found that focuses on the attitudes and consumer behavior towards online video advertising. The purpose of this study is to analyze the value of online video advertising on consumer attitudes, behavioral intention, and watching behavior on YouTube. This research uses the internet advertising model and combines it with the Theory of Reasoned Action (TRA). Respondent data were obtained as many as 226 from the distribution of online questionnaires for YouTube users in the Jabodetabek. The analytical tool used in this study is Structural Equation Modeling (SEM). The results of this study indicate that informativeness, entertainment, irritation, and credibility are significant for consumer attitudes. On the other hand, consumers'attitudes towards the advertising also significant for behavioral intention and behavior of watching online video advertisements. In future research, deep subjectivity is needed regarding segmentation and culture.
Pengaruh Harga, Citra Merek, Kualitas Produk dan Gaya Hidup Terhadap Keputusan Pembelian Perlengkapan Bayi Bagi Ibu Milenial Hilda Puspita Pratyaharani; Suroso, Arif Imam; Ratono, Joko
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.3.846

Abstract

A phenomenon that has recently become more and more common is shopping for baby gear product, which is considered by millennial moms as a crucial and primary need within this age group. A purchase decision is a response to purchase decision by considering the product selection, brand selection, channel selection, timing of the purchase selection, and the amount of the money to decide on a purchasing. This study aimed to analyze the impact of price, brand image, product quality and lifestyle on baby gear purchasing decisions for millenial moms. This study used voluntary sampling technique with primary data taken from 125 respondents. The analytical method was conducted using SEM-PLS analysis. The results of the study based on the distribution of respondents' answers showed that the respondents' answers were dominated by agreeable answers to the indicators of each research variable. The hypothesis testing showed that product quality and lifestyle has an impact to the decision to purchase baby equipment for millennial moms. Meanwhile, price and brand image has no impact to the decision to purchase baby equipment products for millennial moms. The strategy that can be suggested for the company is to maintain the quality of the products sold, conduct surveys regarding customer satisfaction regularly, develop products that adapt to current trends, convey detailed information about the products offered, and take advantage of activities such as exhibitions as promotional media. Keywords: baby gear, millenial moms, lifestyle, purchasing decisions, SEM
Co-Authors Arif Imam Suroso Hafizh, Muhammad Damar Hilda Puspita Pratyaharani Suci Ramadhani, Suci