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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal
Joko Ratono, Joko
Graduate School of Bogor Agricultural University
Decision Sciences, Operations Research & Management

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Factors Affecting Continuance Intention Towards Adoption of Linkaja Mobile Payment Hafizh, Muhammad Damar; Arif Imam Suroso; Ratono, Joko
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 10 No. 3 (2024): JABM, Vol. 10 No. 3, September 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.3.768

Abstract

Background: Technological developments make all activities easy, practical, and efficient, one of which occurs in instruments and payment systems that can be accessed mobile using a smartphone. LinkAja is one of the many mobile payment services in IndonesiaPurpose: This study examines the factors in the modified UTAUT2 model and factors affecting continuance intention in using LinkAja. Design/methodology/approach: The research analyzes the impact of factors within the modified UTAUT2 model on influencing continuance intention in using LinkAja, understanding respondent characteristics, and formulating managerial implications to enhance the continued use of LinkAja. The study involved 200 respondents who have used LinkAja, selected through purposive sampling. Data were collected through online questionnaires, and the analysis was conducted using Covariance-based Structural Equation Modeling (CB-SEM).Findings/Result: The results of this research reveal that time savings, user-friendliness, the influence of individuals' highly valued smartphone ownership, enthusiasm, cost savings, routines, and habits are crucial factors identified in the modified UTAUT2 model. Continuing to use LinkAja over alternatives is the key to continuance intention in using LinkAja. Performance expectancy, hedonic motivation, and habit significantly affect continuance intention in using LinkAja.Conclusion: This study identifies key factors from the modified UTAUT2 model that significantly affect the continuance intention of using LinkAja, such as performance expectancy, hedonic motivation, and habit. Managerial implications suggest that enhancing application reliability, introducing innovative features, and forming strategic partnerships can promote continued use of LinkAja.Originality/value (State of the art): This research uniquely applies a modified UTAUT2 model to mobile payments in Indonesia, identifying critical factors influencing the continued use of LinkAja. It enriches academic understanding and offers practical strategies for improving mobile payment systems. Keywords: CB SEM, Continuance Intention, LinkAja, Mobile Payment, UTAUT2
CONSUMER ATTITUDE, BEHAVIORAL INTENTION, AND WATCHING BEHAVIOR OF ONLINE VIDEO ADVERTISING ON YOUTUBE Ramadhani, Suci; Suroso, Arif Imam; Ratono, Joko
Jurnal Aplikasi Manajemen Vol. 18 No. 3 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.03.09

Abstract

Online video advertising is one of the most popular types of internet advertisements. The compliance of the website service provider comes from advertising. However, research is still rarely found that focuses on the attitudes and consumer behavior towards online video advertising. The purpose of this study is to analyze the value of online video advertising on consumer attitudes, behavioral intention, and watching behavior on YouTube. This research uses the internet advertising model and combines it with the Theory of Reasoned Action (TRA). Respondent data were obtained as many as 226 from the distribution of online questionnaires for YouTube users in the Jabodetabek. The analytical tool used in this study is Structural Equation Modeling (SEM). The results of this study indicate that informativeness, entertainment, irritation, and credibility are significant for consumer attitudes. On the other hand, consumers'attitudes towards the advertising also significant for behavioral intention and behavior of watching online video advertisements. In future research, deep subjectivity is needed regarding segmentation and culture.
Co-Authors Arif Imam Suroso Hafizh, Muhammad Damar Suci Ramadhani, Suci