<![CDATA[The advancement of audio visual technology based educational materials that will be developed against the background of the minimal use of social studies learning media is limited to use only textbooks and whiteboards. The goal of this study is to develop teaching materials for product oriented social science in the version of audio-visual-based educational media that is feasible and effective for use in learning. Research and Development (R&D) research methodologies are used in this study. This Research used ADDIE, which has five stages: 1) analyze, 2) design, 3) development, 4) implementation, and 5) evaluation. The Islamic Elementary School Amaliyah Tanjung Tiga fifth grade students are the subjects in this research. In this study, the data analysis method is qualitative descriptive statistics with questionnaires and tests. In this study, descriptive statistics are used to analyzequantitative data. Based on the findings, the produced teaching media is claimed to be legitimated and practicable for use in education, as well as very practical for students to use in the learning process, based on validator and classroom teachers’ evaluation, while also ideas and feedback from materials experts, factorial design, media, and teachers include learning success or students’ learning completeness. Based on the above calculations, the observations carried out by experts at revision I 79.06 % and after revision II reached 81.52% then revision III 85.13% reached then this score is included in the very valid or very feasible criteria. The validity level is sufficiently valid that generated 81.9%. This development research resulted in a product thatmet the content, as well as being effectively used to improve students’ learning outcomes. Including individual mastery learning reached 83.42%, classical learning completeness reached 82.1% with the N-gain percentage reaching 0.75, and getting a positive response from students reached 74.9% with good criteria.]]>
