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All Journal Managament Insight: Jurnal Ilmiah Manajemen JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)
Tristano Aviel Sunara
Universitas Bunda Mulia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS FAKTOR YANG MEMPENGARUHI BRAND LOVE PADA GENERASI Z INDONESIA Ali Wardhana; Tristano Aviel Sunara
Management Insight: Jurnal Ilmiah Manajemen Vol 17, No 1 (2022): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/insight.17.1.1-8

Abstract

Generational change is taking place in Indonesia where Generation Z has started to dominate and is enter the productive age which will certainly have an impact on Generation Z's perspective on a brand. Therefore, this study will try to understand more about brand love in Generation Z and the factors that will affect brand love by using Brand Experience and Brand Image. Sampling in this study was carried out using the purposive sampling method considering that the sample was addressed to a certain age group or generation Z. The sample data will be obtained through a questionnaire that is circulated online. The questionnaire items will use a Likert scale of 1 to 5 and will be tested and analyzed using a partial least square-structural equation modeling (PLS-SEM) approach. The results showed that brand experience and brand image have an effect on Brand Love where the impact caused by brand image is greater than the brand experience variable
THE INFLUENCE OF BRQ AND BRAND LOVE ON REPURCHASE INTENTION AND WOM IN LOCAL FOOD Ali Wardhana; Alice Kumala Darmadi; Tristano Aviel Sunara
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 1 (2023): JMBI UNSRAT Volume 10 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i1.47677

Abstract

This study focuses on the effect of brand love and brand relationship quality on repurchase intention and positive word-of-mouth (WOM) for local food brands in Indonesia. Although some industries, including the food and beverage industry, continued to grow during the COVID-19 pandemic, local food brands face challenges in competing with foreign brands that dominate the industry. To sustain profit and compete effectively, local food brands need to have a competitive and creative strategy, such as building brand strength. Brand strength can be developed through building brand-consumer relationships, which are measured by brand relationship quality and brand love. Brand Relationship Quality (BRQ) is an emotional bond that develops between consumers and their preferred brands over time. It encompasses three dimensions: trust, satisfaction, and commitment. BRQ is built on the concepts of brand trust, satisfaction, and commitment, which are all crucial for building strong and lasting brand-consumer relationships. Brand love, on the other hand, is defined as the degree of emotional attachment of a consumer to a brand. It is measured by passion for the brand, attachment to the brand, positive evaluation of the brand, positive emotions in response to the brand, and expressions of love for the brand. Brand love has a positive impact on WOM and repurchase intention. This study aims to evaluate the significance of brand love and brand relationship quality in building brand loyalty for local food brands. The findings of this study will provide insights for local food brands to build and maintain strong relationships with their consumers, leading to sustained profit and competitiveness in the industry.
THE ANTESENDEN KEPUASAN KONSUMEN MELALUI KUALITAS LAYANAN ELEKTRONIK PADA PEMBELANJAAN ONLINE URBAN CONSUMER DI DKI JAKARTA Ali Wardhana; Agung Stefanus Kembau; Arief Perdana Kumaat; Tristano Aviel Sunara
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i2.49664

Abstract

This study aims to analyze the effect of electronic service quality variables on consumer satisfaction in the context of online shopping and the antecedents of electronic service quality. This study involved 119 respondents who actively shopped online. Data were collected through questionnaires and analyzed using the Partial Least Square (PLS) method. The results showed that the electronic service quality variable has a significant influence on consumer satisfaction in online shopping. In addition, there are 2 variables that have a significant influence on the quality of electronic services, namely security and compliance. However, interestingly, the results of the analysis also state that the consumer service variable has no influence on the electronic service quality variable. The results of this study indicate the importance of business actors in marketplaces or other online shopping places to ensure high service quality to increase consumer satisfaction. In addition, security and compliance must also be a major concern to improve the quality of e-services. This research provides valuable insights for marketplace industry players and other online shopping places in formulating more effective marketing strategies using security and fulfillment variables to increase customer satisfaction. Keywords: Consumer service, Security, Fulfillment, Electronic service quality, Consumer satisfaction
Co-Authors Agung Stefanus Kembau Alice Kumala Darmadi Arief Perdana Kumaat