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All Journal Community Empowerment
Berno Falalanggi
Universitas Muhammadiyah Magelang, Magelang, Indonesia
Arts Humanities Education Public Health Social Sciences

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Optimization of digital marketing for MSMEs DASS Sablon, Tempuran Nuryanto Nuryanto; Alvine Candra; Berno Falalanggi; Faiz Satria Mukti Utama; Alifia Herlin Lutfiannisa; Ikhbal Khasodiq
Community Empowerment Vol 7 No 7 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (412.911 KB) | DOI: 10.31603/ce.6663

Abstract

One of the most critical factors of a business, which is equally as important as the production unit itself, is marketing. Marketing is the lifeblood of a business to be able to maintain its financial viability. This integrated community service activity (PPMT) aims to assist MSMEs DASS sablon in optimizing the marketing of their products. The method used in this program is socialization and assistance in managing social media as a marketing medium. The result of this program is Instagram social media for promotional media and new t-shirt designs which are marketed using the Pre-order (PO) method for 10 days and obtained 20 buyers. Additionally, videos of partner profiles are produced as supplemental content for digital marketing initiatives.
Co-Authors Alifia Herlin Lutfiannisa Alvine Candra Faiz Satria Mukti Utama Ikhbal Khasodiq Nuryanto