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All Journal International Journal of Travel, Hospitality and Events Jurnal Sains Terapan Pariwisata
Murhadi
Politeknik Sahid
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Analysis of the Urban Millennial Travelers’ Intention Derinta Entas; Nenny Wahyuni; Murhadi; Edric Maulana
International Journal of Travel, Hospitality and Events Vol. 1 No. 1 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (411.055 KB) | DOI: 10.56743/ijothe.v1i1.2

Abstract

ABSTRACT Purpose: This study aims to identify the main factors that influence the travel intention of urban millennial travelers and why travel intentions are essential to be studied by stakeholders. Research methods: This research uses a qualitative descriptive approach, which implications travel intention from the point of view of urban millennial travelers to the main factors that affect travel intention. Travel Intention became a unit of analysis and the main focus of this research. Purposive sampling techniques were used to establish the sample number of this study, which is 100 respondents. Results and discussion: The results showed that the identification of travel intention popular among urban millennial travelers in Jakarta four important factors significantly affect the quality of the place that is the leading destination of urban people in Jakarta. The factors are, self-conformity, attitude, destination image, and perceived quality. Implication: The attitude became a reasonably popular factor that the respondents chose. Keywords: travel intention, millennials urban traveler, TCL model.
Integrated Marketing Communication Model in Building the Image of Tourist Attractions in Kota Tua Jakarta Murhadi; Derinta Entas; Nenny Wahyuni
International Journal of Travel, Hospitality and Events Vol. 1 No. 2 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (648.345 KB) | DOI: 10.56743/ijothe.v1i2.17

Abstract

ABSTRACT Purpose: This research aims to harmonize marketing communication strategies and programs to create interesting messages and information. Research Methods: The research uses a qualitative approach, namely the assessment of how Integrated Marketing Communication strategies and models in integrating the marketing communication mix. Kota Tua Jakarta (the Old City Jakarta) became a locus in this study. Observation, interview, documentation, and focus group discussion are research data collection techniques. Results and discussion: The delivery of promotions and publications is directed at electronic media and social media by the reputation and target audience. Kuta Tua Jakarta’s website is designed to follow the dominant identity of building colors and tourist attractions from communities that are members of one community. Regional structuring and improving facilities and infrastructure and strengthening the cooperation network with stakeholders are the priorities of the manager. Implication: The concept of the Integrated Marketing Communication model with planning is presented through organizational communication among stakeholders. Keywords: IMC model, marketing communication mix, tourism product.
Perhitungan Jumlah Room Attendant Terhadap Waktu Pembersihan Kamar Di Housekeeping Department Sheraton Senggigi Beach Resort Lombok Nusa Tenggara Barat Murhadi; Febrince Nggelan
Jurnal Sains Terapan Pariwisata Vol. 1 No. 1 (2016): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Abstract

Calculation of Total Room Attendant Against Time Room Cleaning Housekeeping Department at the Sheraton Senggigi Beach Resort Lombok West Nusa Tenggara. This study aims to determine the required amount of Room Attendant at the first shift to clean rooms at a time anda certain occupancy level. The method use disdescriptive quantitative. The population in this study are employees Room Section in the Housekeeping Department Sheraton Senggigi Beach Resort Lombok. The sampling technique use dissaturated sampling that is part of then on-probability sampling that all employees Room Sectionin the Housekeeping Department.Data collection techniques by using observation, interview and literature study. Data analysis method used is the method of calculation to determine the amount XYZ Room Attendantin 1 day shifts. Based on the calculation son February 21, 2015 has donethe Sheraton Senggig iBeach Resort Lombok to determine the number Room Attendant needed to clear the 154 rooms in onedaywith an averageoccupancy rate of 89% in one day and productive time to clean the room as much as 8 hours on the first shift takes 7 Room Attendant, while in theory there should be required 9 Room Attendant.
Digital Media Marketing Communication at Jakarta National Monument Attractions Murhadi; Nathaniel; Nenny Wahyuni
International Journal of Travel, Hospitality and Events Vol. 3 No. 2 (2024): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v3i2.374

Abstract

Purpose: This study aims to (a) find digital marketing communication in Monas and (b) determine the number of tourist visits and activities at Monas attractions. Research Metods: This research uses a qualitative method approach; data is obtained through documentation, interview, and observation techniques, and then the research data is analyzed through data reduction, data presentation, and conclusion drawing digital marketing communication activities for branding and promotion activities or attractions in the Monas Jakarta Area. Result and discussion: The results showed digital marketing communication through social media platforms and websites like TikTok, Instagram, and YouTube. This strategy effectively increases tourist visits and activities where the National Monument always makes preparations according to visitors' needs. The efforts made by Monas Jakarta Management to increase attractiveness can be seen by improving services, organizing events at Monas, and conducting promotional activities through social media. Implication: This research concludes that digital marketing communication carried out by the Jakarta Monas Management is well implemented, as can be seen from the number of visitors, which has increased every year after the COVID-19 pandemic. This study recommends that promotion through social media be carried out more intensely to attract more visitors.   Keywords: Communication, Digital Marketing, Monas, Branding, Promotion, Visitability Level.
Co-Authors Edric Maulana Entas, Derinta Febrince Nggelan Nathaniel Nenny Wahyuni Wahyuni, Nenny