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All Journal Jurnal Sosiohumaniora Kodepena (JSK) International Journal of Travel, Hospitality and Events
Nathaniel
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Religion Humanities Decision Sciences, Operations Research & Management Education Social Sciences Transportation Other

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Pengaruh Insentif terhadap Kepuasan Pekerja Perusahaan Juliana Juliana; Jerry Ong; Nathaniel; Aldo Marcolino; Jessalyn Tanubrata
Jurnal Sociohumaniora Kodepena (JSK) Vol. 1 No. 1 (2020): Jurnal Sosiohumaniora Kodepena
Publisher : Kodepena Indonesia

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Abstract

The study, entitled Worker Satisfication With Insentive did in PT Sewu Segar Primatama (Re.Juve). The aims is to determine the level of worker satisfication with incentive at the company. This research is theoretically expected to increase knowledge in the field of academic management in general. This research is a descriptive study with a quantitative approach. The sampling technique is done by simple random sampling. The sample size is 80 people. The results of this study states that incentives affect job satisfaction and it can be seen that the test show that there is an influence given with a regression model of 71.7% and the most influential indicator is a bonus if the work reaches the target. The results showed that the effect of incentives on workers is most sinifican. Suggestions for further research add other variables that affect worker satisfaction by combining the factors of other variables so that they can find out which variables are most influential on worker satisfaction.The result shows that it is true that incentive really affect worker’s satisfaction because the ability of incentive to explain satisfaction is 71,7% and the indicator that affect satisfaction the most is bonuses from company
Digital Media Marketing Communication at Jakarta National Monument Attractions Murhadi; Nathaniel; Nenny Wahyuni
International Journal of Travel, Hospitality and Events Vol. 3 No. 2 (2024): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v3i2.374

Abstract

Purpose: This study aims to (a) find digital marketing communication in Monas and (b) determine the number of tourist visits and activities at Monas attractions. Research Metods: This research uses a qualitative method approach; data is obtained through documentation, interview, and observation techniques, and then the research data is analyzed through data reduction, data presentation, and conclusion drawing digital marketing communication activities for branding and promotion activities or attractions in the Monas Jakarta Area. Result and discussion: The results showed digital marketing communication through social media platforms and websites like TikTok, Instagram, and YouTube. This strategy effectively increases tourist visits and activities where the National Monument always makes preparations according to visitors' needs. The efforts made by Monas Jakarta Management to increase attractiveness can be seen by improving services, organizing events at Monas, and conducting promotional activities through social media. Implication: This research concludes that digital marketing communication carried out by the Jakarta Monas Management is well implemented, as can be seen from the number of visitors, which has increased every year after the COVID-19 pandemic. This study recommends that promotion through social media be carried out more intensely to attract more visitors.   Keywords: Communication, Digital Marketing, Monas, Branding, Promotion, Visitability Level.
Co-Authors Aldo Marcolino Jerry Ong Jessalyn Tanubrata Juliana, Juliana Murhadi Wahyuni, Nenny