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Tondi Sudaryo
Jurusan Administrasi Niaga, Politeknik Negeri Bandung, Bandung 40012
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Analyzing the US Genetically-Modified Soybean Consumption: Its Implication in Indonesia Zefanya Alanza Christabel Loveldy; Imas Nurzanah; Impo Philipus Sitindaon; Ira Tutia; Tondi Sudaryo
Prosiding Industrial Research Workshop and National Seminar Vol 9 (2018): Industrial Research Workshop and National Seminar
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (844.923 KB) | DOI: 10.35313/irwns.v9i0.1064

Abstract

Agricultural production problem causes the rising of GM food development. Indonesia, as a country with the significant amount of soybean consumption, mostly imported from the US to meet the needs of soybean consumption. As the factors that may affect the consumption, GDP, education index, and food security become the variables in this study. This paper examines the association between education, income, food security, and genetically-modified soybean consumption. Using secondary data of US from 2006-2015, the result shows a direct association between food security and GM soybean consumption. However, education and income tend not to have a significant relationship. From the results, this paper discusses the factors that associate with GM soybean consumption and its implication in Indonesia.
Collaborative Marketing: A Study to Increase Indonesian Fish Consumption Zefanya Alanza Chirstabel Loveldy; Imas Nurzanah; Impo Philipus Sitindaon; Ira Tutia; Tondi Sudaryo
Prosiding Industrial Research Workshop and National Seminar Vol 9 (2018): Industrial Research Workshop and National Seminar
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (211.364 KB) | DOI: 10.35313/irwns.v9i0.1154

Abstract

Even though Indonesia, as a maritime country, has high potency in fish production, its consumption is still very low. Different from Singapore and Malaysia which have high fish consumption level in 70 to 80 kg per capita per year. Fish consumption can be caused by several factors such as fish attributes (taste, appearance, odor, and price), consumer awareness, subjective norms, and consumption intention. The effect of these variables on consumption intention and consumption behavior is the primary focus of this paper. By using the method of distributing questionnaires to 400 respondents around Bandung Raya. The results show that there is an influence between two dimensions of the fish attributes, namely taste and odor, and also consumer awareness and subjective norms variable to consumption intention and behavior. Based on the findings, the results of this study explain the variables that affect the consumption intention and behavior, also its implication in Indonesia.
Co-Authors Imas Nurzanah Imas Nurzanah Impo Philipus Sitindaon Impo Philipus Sitindaon Ira Tutia Zefanya Alanza Chirstabel Loveldy Zefanya Alanza Christabel Loveldy