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Fahmi Ardhi
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Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mechanical Engineering Other

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Understanding Costumer Intention in Using Online Ticket Purchasing as Self-Service Technology Fahmi Ardhi
Prosiding Industrial Research Workshop and National Seminar Vol 9 (2018): Industrial Research Workshop and National Seminar
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (865.861 KB) | DOI: 10.35313/irwns.v9i0.1096

Abstract

This study present and modifies the technology acceptance model (TAM) in understanding behavioural intentionto use for online ticket purchasing. With 306 respondent, this study identifies the relationship and influence amongperceived ease of use, technology readiness, perceived usefulness, attitude towards using, and behaviouralintention to use. The findings revealed that technology readiness is the determinant factor in forming an attitudetowards using and perceived usefulness on the contrary. These findings can be used for Cinema company to attractmore people using online ticket purchasing since its still lack of user although this technology exists for customerbenefit.
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