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All Journal Industrial Research Workshop and National Seminar
Asep Rifky Rahman Subagja
Jurusan Administrasi Niaga, Politeknik Negeri Bandung, Bandung 40012
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mechanical Engineering Other

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Exploring World’s Cyberbullying: It’s Implication on Social Marketing Laela Nabilah; Asep Rifky Rahman Subagja; Fenfen Nurlita; Hilman Munawar; Vika Gustyana Mulyani
Prosiding Industrial Research Workshop and National Seminar Vol 9 (2018): Industrial Research Workshop and National Seminar
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (375.335 KB) | DOI: 10.35313/irwns.v9i0.1147

Abstract

Cyberbullying is an act of oppression to others to happiness in an appropriate way. Unlike the victim who feels unhappy due to depression, the bullies tend to feel happy and satisfied. In this study, we analyse the factors that make the number of cyberbullying in a country increase; there are Gross Domestic Product (GDP) and Human Development Index (HDI). Moreover, analysing happiness index as the factor that affected by cyberbullying is also conducted. The data were collected and analysed using the bivariate correlation analysis method. This study proved that GDP affects the HDI and then it will affect the number of cyberbullying in a country. Furthermore, a country’s happiness index is influenced by the number of cyberbullying cases. All of the findings are used to creating the most appropriate social marketing concept strategy. As a result, the social marketing will run as efficiently as possible, and the decreasing number of cyberbullying in a country will be achieved.
Analyzing Factors Affecting Cyberbullying among Students: Its Implication on Social Marketing Fenfen Nurlita; Asep Rifky Rahman Subagja; Hilman Munawar; Laela Nabilah S; Vika Gustyana Mulyani
Prosiding Industrial Research Workshop and National Seminar Vol 9 (2018): Industrial Research Workshop and National Seminar
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/irwns.v9i0.1153

Abstract

Internet development can be advantageous and disadvantageous at the same time. Indonesia, as a country with an increasing number of internet users, has a new problem, called cyberbullying. This study analyzed factors causing someone to perform cyberbullying: such as self-actualization, age, gender, family structure, parental education, and internet frequency. Data were analyzed using binary logistic regression. This study reveals that gender has a significant effect on cyberbullying. Moreover, this study found that self-actualization is also has a substantial impact on cyberbullying. Furthermore, gender is also has a significant effect on some forms of cyberbullying, such as flaming, online harassment, cyberstalking, masquerading, outing and excluding. Internet frequency is also has a substantial impact on online bullying. All findings are used to create the most appropriate social marketing program to prevent cyberbullying from the bullies perspective.
Co-Authors Fenfen Nurlita Hilman Munawar Laela Nabilah Laela Nabilah S Vika Gustyana Mulyani