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Laela Nabilah S
Jurusan Administrasi Niaga, Politeknik Negeri Bandung, Bandung 40012
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mechanical Engineering Other

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Analyzing Factors Affecting Cyberbullying among Students: Its Implication on Social Marketing Fenfen Nurlita; Asep Rifky Rahman Subagja; Hilman Munawar; Laela Nabilah S; Vika Gustyana Mulyani
Prosiding Industrial Research Workshop and National Seminar Vol 9 (2018): Industrial Research Workshop and National Seminar
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/irwns.v9i0.1153

Abstract

Internet development can be advantageous and disadvantageous at the same time. Indonesia, as a country with an increasing number of internet users, has a new problem, called cyberbullying. This study analyzed factors causing someone to perform cyberbullying: such as self-actualization, age, gender, family structure, parental education, and internet frequency. Data were analyzed using binary logistic regression. This study reveals that gender has a significant effect on cyberbullying. Moreover, this study found that self-actualization is also has a substantial impact on cyberbullying. Furthermore, gender is also has a significant effect on some forms of cyberbullying, such as flaming, online harassment, cyberstalking, masquerading, outing and excluding. Internet frequency is also has a substantial impact on online bullying. All findings are used to create the most appropriate social marketing program to prevent cyberbullying from the bullies perspective.
Co-Authors Asep Rifky Rahman Subagja Fenfen Nurlita Hilman Munawar Vika Gustyana Mulyani