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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JURNAL ADMINISTRASI BISNIS
Andro Tumbelaka, Andro
Sam Ratulangi University Manado
Economics, Econometrics & Finance

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Preferensi Konsumen Dalam Memilih Bank BRI dan Bank BCA Di Manado Berdasarkan Kualitas Pelayanan Tumbelaka, Andro; Kindangen, Paulus; Kalangi, Johnny A. F
JURNAL ADMINISTRASI BISNIS (JAB) Vol 9, No 1 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.9.1.2019.23518.10-18

Abstract

The immediate objectives of this research study is to find out which criteria are the most influential in choosing a bank and to find out which bank is preferred by sustomers between BRI bank and BCA bank in Manado. Quantitative research was adapted as a method in this study and used a questionnaire as a flection of the method. The sample in this study were all customers of Bank BRI, and Bank BCA who had experience with the two banks. The questionnaire will be distributed using the purposive sampling method. The analytical method used in this study is the Analytical Hierarchy Process (AHP) where this method can rank criteria and produces weights for each evaluation criterion according to pairwise comparisons of decisions of decision makers of the criteria, so that researchers get a good picture of using the criteria.
CUSTOMER DECISION MAKING IN SELECTING FUTSAL COURT IN MANADO IN TERMS OF PERCEIVED QUALITY: AS APPLICATION OF ANALYTICAL HIERARCHY PROCESS (AHP) Tumbelaka, Andro; Kindangen, Paulus; Tumewu, Ferdinand J
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 3, No 3 (2015): Jurnal EMBA, HAL 001 - 118
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (388.674 KB) | DOI: 10.35794/emba.3.3.2015.9307

Abstract

Sports is a necessity for everyone and become a lifestyle in society. No exception for this sport type, Futsal. In order to keep existing customers and for attracting new ones, every futsal court needs to identify the criteria on which customers determine their futsal selection decision. Therefore the writer conducted to analyze the criteria of Futsal court that influence customer and analyze the most preferred futsal court by customer in Manado. Writer used Analytical Hierarchy Process (AHP) to compare each futsal court as the alternative. The sample of this research is the customers of My Futzal, Champion Futsal, and Marina Futsal as many as 40 respondents of purposive sampling. As the result, there are top three criteria that have the highest influence on customer in selecting futsal court in Manado. Access to the stadium gets the highest score. Second highest score goes to aesthetics and cleanliness of facilities, and then parking criteria in third place. Therefore, every futsal courts particularly in Manado has to pay attention toward these three factors in order to maintain and attract customers. My Futzal is the most preferred Futsal court by the customer. Followed by Champion Futsal and then Marina Futsal. Keywords: customer decision making, perceived quality, futsal selection.
Co-Authors Ferdinand J Tumewu Kalangi, Johnny A. F Paulus Kindangen