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All Journal Journal of Business Strategy and Execution Urban and Regional Studies Journal
Indra Kurniadi, Indra
PT. Phitagoras Global Duta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Social Sciences Transportation

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ANALYSIS OF SEARCH ENGINE MARKETING EFFECTIVENESS FOR CUSTOMER PERCEPTION AND CUSTOMER LOYALTY AT PHITAGORAS TRAINING AND CONSULTING Kurniadi, Indra; Alif, M. Gunawan
Journal of Business Strategy and Execution Vol 6, No 2 (2014): Publish on June 2014
Publisher : Bina Nusantara University

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Abstract

PT. Phitagoras Global Duta, established in 2003, is a training and consulting provider dedicated to support organizations, in all sectors of business, industry and government.  Phitagoras provide a wide range of consulting and training services in the area of Quality/Productivity, Environmental, Occupational Health and Safety and Laboratory. Began in 2007, Phitagoras started to enhance their market with Search Engine Marketing (SEM) implementation. This strategy has a significant impact into their company’s growth. The customer could easily find Phitagoras on the first page result on Search Engine. The inquiry from customers increased significantly, they are coming from various companies, from oil and gas, mining, manufacturing, services industry, and education. The purpose of this research is to explain the Search Engine Marketing effectiveness for customer perception and customer loyalty in Phitagoras training and consulting. This research test the correlation between Search Engine Marketing with Customer perception and customer loyalty using correlation analysis and check the effect of Search Engine Marketing for customer perception and customer loyalty using Structural Equation Modeling (SEM) analysis.This research found that the Search Engine Marketing has a positive correlation in moderate level with customer perception and customer loyalty. Search Engine Marketing does not directly affect the Customer Loyalty, but Search Engine Marketing influence indirectly to Customer Loyalty through Customer Perception, because Search Eengine Marketing has significant effect on Customer Percetion and Customer Perception has significant effect on Customer Loyalty. In other words, Customer Peception act as mediating variables that mediate the effects of Search Engine Marketing on Customer Loyalty.
Analisa Kesesuaian Lokasi Peternakan Ayam Di Kecamatan Sinjai Timur Kabupaten Sinjai Kurniadi, Indra; Muhibuddin, A.; Aksa, Kamran
Urban and Regional Studies Journal Vol. 7 No. 1 (2024): Urban and Regional Studies Journal, Desember 2024
Publisher : Postgraduate Bosowa University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35965/ursj.v7i1.5271

Abstract

Salah satu komoditi peternakan yang umum dipelihara yaitu ayam broiler, ada beberapa faktor yang mempengaruhi masyarakat untuk membuat lokasi peternakan dan kesesuaian lokasi peternakan yang sesuai dengan aturan yang berlaku sehingga membuat usaha peternakan berhasil dan mampu memenuhi kebutuhan pangan hewani. Penelitian ini bertujuan menganalisis faktor yang mempengaruhi masyarakat dalam membuat lokasi peternakan ayam broiler di Kecamatan Sinjai Timur Kabupaten sinjai serta menganalisa kesesuaian lokasi peternakan dengan aturan atau standarisasi yang berlaku. Metode penelitian yang digunakan adalah metode sensus dan analisa data spasial, Teknik pengumpulan data digunakan adalah kuesioner dan Pengukuran dengan menggunakan skala Liekert. Adapun teknik pengumpulan data spasial dilakukan dengan survey lokasi dan pengambilan titik koordinat serta pengumpulan data spasial yang sudah ada. Hasil penelitian menunjukan faktor-faktor yang mempengaruhi masyarakat untuk membuat lokasi peternakan ayam broiler di Kecamatan Sinjai Timur Kabupaten Sinjai adalah modal (Sangat Setuju); jaminan pasar (Sangat Setuju); jaminan harga dan nilai ekonomis (Sangat Setuju). Faktor yang paling berpengaruh kepada masyarakat untuk membuat lokasi peternakan ayam broiler adalah jaminan harga dan diketahui kesesuaian lokasi peternakan ayam broiler bahwa dari 37 lokasi peternakan yang ada di Kecamatan Sinjai Timur terdapat 18 Lokasi dengan klasifikasi sangat Sesuai, 5 lokasi dengan klasifikasi Sesuai dan 14 lokasi dengan klasifikasi tidak sesuai. One of the livestock commodities that is commonly kept is broiler chickens. There are several factors that influence the community to determine the location of the farm and the suitability of the farm location in accordance with applicable regulations so as to make the livestock business successful and able to meet animal food needs. This research aims to analyze the factors that influence the community in establishing a broiler chicken farming location in East Sinjai District, Sinjai Regency and analyzing the suitability of the farming location with applicable regulations or standards. The research method used is the census method and spatial data analysis. The data collection technique used is a questionnaire and measurements using the Liekert scale. The spatial data collection technique is carried out by surveying locations and taking coordinate points as well as collecting existing spatial data. The research results show that the factors that influence the community to create a location for broiler chicken farming in East Sinjai District, Sinjai Regency are capital (Strongly Agree); market guarantee (Strongly Agree); guaranteed price and economic value (Strongly Agree). The factors that have the most influence on the community in establishing a broiler chicken farming location are price guarantees and it is known that the suitability of the broiler chicken farming location is that of the 37 farming locations in East Sinjai District, there are 18 locations with the classification Very Suitable, 5 locations with the Suitable classification and 14 locations with inappropriate classification.
Co-Authors Aksa, Kamran M. Gunawan Alif Muhibuddin, A.