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All Journal Journal The Winners Binus Business Review Banking & Management Review
Arif Yusuf Hamali, Arif Yusuf
Politeknik PIKSI Ganesha Bandung
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Promosi Penjualan Terhadap Keputusan Pembelian Sepeda Motor Honda Pada PT Cemara Agung Sejahtera Nurdiana, Irwan; Aksan, Prihartono; Hamali, Arif Yusuf
Banking & Management Review Vol. 8 No. 2: Banking & Management Review
Publisher : STIE Ekuitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52250/bmr.v8i2.181

Abstract

This research was conducted at PT Cemara Agung Sejahtera, aimed to know the correlation of sales promotion and purchasing decision, and also to analyze the influence of sales promotion to purchasing decision of Honda motorcyle at PT Cemara Agung Sejahtera. Respondents of this research are 71 selected using incidental sample technique. The method use is descriptive and associative, which tests the influence of dependent and independent variables using simple linear regression analysis. The result showed that sales promotion at PT Cemara Agung Sejahtera is in the category of good and purchasing decision is in the category of good. Result of the research showed that there is the influence of sales promotion to purchasing decision of Honda motorcyle at PT Cemara Agung Sejahtera and based on the interpretation of Pearson Product Moment correlation, this relationship is in the criteria of strong enough. The result showed that the hypothesis is proved: there is the influence of sales promotion to purchasing decision of Honda motorcyle at PT Cemara Agung Sejahtera significantly. Keywords: Sales Promotion; Purchasing Decision.
Pengaruh Kualitas Produk Terhadap Loyalitas Pelanggan Pada PT Kerta Laksana Cimahi – Jawa Barat Naim, Naim; Hamali, Arif Yusuf
Banking & Management Review Vol. 9 No. 1: Banking & Management Review
Publisher : STIE Ekuitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52250/bmr.v9i1.266

Abstract

This research was conducted at PT Kerta Laksana Cimahi – West Java, aimed to know the correlation of product quality and customer loyalty, and also to analyze the influence of product quality to customer loyalty at PT Kerta Laksana Cimahi – West Java. Respondents of this research are 26 selected using saturated sample or census technique. The method use is descriptive and associative, which tests the influence of dependent and independent variables using Pearson Product Moment correlation analysis, and also done to determine the accuracy of measurement using validity and reliability test. Result of the validity and reliability test of variables X and Y express all valid and reliable. The result showed that product quality at PT Kerta Laksana Cimahi – West Java is in the category of good and customer loyalty is in the category of good. Result of the research showed that there is the correlation of product quality to customer loyalty at PT Kerta Laksana Cimahi – West Java, and based on the interpretation of Pearson Product Moment correlation, this relationship is in the criteria of strong. The result showed that the hypothesis is proved: there is the influence of product quality to customer loyalty at PT Kerta Laksana Cimahi – West Java. Keywords: Product Quality; Customer Loyalty.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Restoran Bandoengsche Melk Centrale Kota Bandung Damayanti, Shinta; Hamali, Arif Yusuf
Banking & Management Review Vol. 9 No. 2: Banking & Management Review
Publisher : STIE Ekuitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52250/bmr.v9i2.351

Abstract

This research was conducted at Bandoengsche Melk Centrale Restaurant Bandung City, aimed to know the correlation of service quality and customer satisfaction, and also to analyze the influence of service quality to customer satisfaction at Bandoengsche Melk Centrale Restaurant Bandung City. Respondents of this research are 100 selected using incidental sample technique. The method use is descriptive and associative, which tests the influence of dependent and independent variables using Pearson Product Moment correlation analysis, and also done to determine the accuracy of measurement using validity and reliability test. Result of the validity and reliability test of variables X and Y express all valid and reliable. The result showed that service quality at Bandoengsche Melk Centrale Restaurant Bandung City is in the category of good and customer satisfaction is in the category of good. Results showed that there is the correlation of service quality to customer satisfaction at Bandoengsche Melk Centrale Restaurant Bandung City, and based on the interpretation of Pearson Product Moment correlation, this relationship is in the criteria of strong. The result showed that the hypothesis is proved: there is the influence of service quality to customer satisfaction at Bandoengsche Melk Centrale Restaurant Bandung City. Keywords: Service Quality, Customer Satisfaction.
Co-Authors Aksan, Prihartono Al-Haqam, Rizki Faiz Budihastuti, Eka Sari Damayanti, Shinta Febriyanti, Ine Khodijah, Ai Siti Listianti, Yulia Naim, Naim Nurdiana, Irwan