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All Journal Journal The Winners Binus Business Review International Journal of Supply Chain Management Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Locus Penelitian dan Pengabdian Eduvest - Journal of Universal Studies
Darjat Sudrajat, Darjat
Universitas Bina Nusantara
Aerospace Engineering Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Mathematics Neuroscience Social Sciences Transportation

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Journal : Binus Business Review

 1 
Model Pengembangan Produk Jasa Baru pada Perusahaan Jasa Logistik Sudrajat, Darjat
Binus Business Review Vol 4, No 1 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i1.1035

Abstract

The process of developing new product/service is a very important activity in every company, not only in manufacturing but also in corporate services company. Every successful company in new product development activities usually does in gradual and continuous process and supported by effective development organization in managing new products. Experiences and learning assist each company in the process of new product development in sustainable manner. Extensive studies on customers and potential customers as well as the competition are vital in managing the development of new product/service effective. Logistics Service Provider in Indonesia would also require the development of new product/service in order to survive, and even thrive in the midst of constantly increasing competition from local and multinational companies. To be able to process them effectively and efficiently, it needs a model that fits the characteristics of business and industry. Due to existing concepts in the development of new product/service is different, problems arise in accordance to concept of the industry. Thus, the purpose of this study is to obtain a model of the development of new product/service appropriate to apply in the logistic service industries. The study was conducted by in-depth interview to some logistic service providers and then relate it to the existing concepts. Then, it is obtained a model of the development of new product/service appropriate to relevant industries. Logistic product/service varies widely, depending on the needs or requirements of the consumers. Based on the results of the research of some logistic service providers and the study on the  existing conceptual models, process models of new product development services on logistic service companies include identifying customer needs, requirement analysis, service design, service selection, service implementation, market launch, dan performance evaluation stages.
Kapabilitas Dinamik, Kinerja Inovasi, dan Kinerja Perusahaan Jasa Logistik di Indonesia (Suatu Kerangka Penelitian) Sudrajat, Darjat
Binus Business Review Vol 4, No 2 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i2.1396

Abstract

Market value of logistics services business in Indonesia in 2012 is estimated amount of USD 2.76 billion with an average growth of 12.1% per year. The industry is estimated growth in compound annual growth rate (CAGR) of 9.6% or about Rp2,042 trillion in 2015. The attractive market conditions and business opportunities have not been harnessed yet by local players optimally. On the contrary, one by one the local players have been bankruptcy due to unable to compete with foreign logistics services companies. Based on data of Indonesian Logistics and Forwarder Association (ILFA), it is currently registered about 3,000 members, but about 50% of them are still active, while 50% of them are nonactive and getting problems. Of which are still active, not more than 20 companies are ready to compete with foreign logistics services companies. The problem is especially concerning human resource, networks, technology, and capital competencies. In line with that, the fundamental issues examined in this research are how the relationships of dynamic capabilities, innovation performance, and firm performance conceptually in the logistics service industry in Indonesia. To be able to answer the problems, it is necessary to research theoretically how each relationship of these three aspects in order to obtain a research model or framework. Thus the research framework can be used as a reference to construct hypotheses for further research. Based on the literature study, it can be concluded that dynamic capabilities directly affect innovation performance, in which the variables of dynamic capabilities encompass adaptive capabilities, absorptive capabilities, and innovative capabilities. In addition, dynamic capabilities can also directly affect the firm performance but can also indirectly impact on firm performance through innovation performance.
Organic Growth Improvement of Indonesian Logistics Companies (A Conceptual Model: Contribution of Strategic Management, Transformational Leadership, and Knowledge Management to Corporate Entrepreneurship and Its Impact on Organic Growth) Sudrajat, Darjat
Binus Business Review Vol 6, No 1 (2015): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v6i1.993

Abstract

Indonesian logistics companies needed performance improvement (particularly in organic growth) for increasing their competitiveness. Based on previous researches that in order to increase organic growth, it could be conducted through developing corporate entrepreneurship, namely the activities that enhance company’s ability to innovate, take risk and seize market opportunities. The purpose of this paper tried to explore the relationships among variables, namely organic growth (OG), corporate entrepreneurship (CE), transformational leadership (TL), knowledge management (KM), and strategic management (SM). Therefore, this research used causal-explanatory study to explain relationships among the variables. The results of this research were concluded that TL, KM, and SM have contributions to corporate entrepreneurship and organicgrowth. The relationships could be constructed in a conceptual model that could be verified through further research.
Segmentasi Pasar Penyedia Jasa Logistik (Third Party Logistics) di Indonesia Sudrajat, Darjat
Binus Business Review Vol 1, No 2 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i2.1079

Abstract

Market segmentation is fundamental in marketing strategy and the first step of market-based strategy preparation, to strengthen its marketing efficiency, and creating opportunities for sales growth and profits. This also applies to market segmentation logistics service providers (TPL - Third Party Logistics), the market is highly developed in the last decade, so that the logistics service providers has to develop marketing strategies properly. The purpose of this research is to gain a better understanding of different industries that exist today and map the needs of the logistics services of TPL customers. Based on exploration research conducted, it can be found in conformities relating to the logistics industry from several companies, ie appropriateness to the complexity of logistics activities of some companies and degree of investment of TPL services company in conducting the activity. Logistics service provider market segmentation can be based on variable complexity of logistics activities, whether it is high, medium or low and variable degrees of investment in the company whether minor, major, or integrated/total. Companies in different industries can have the same logistic service requirements and companies in the same industry can have different logistic service requirements. Client companies for logistics service providers which product handling are classified as semi-complex is the most attractive customer segments for being penetrated. The industries are classified into this segment is automotive, food and beverage, animal food, ceramic, and plantation. 
The Relationships among Leadership, Entrepreneurial Mindset, Innovation and Competitive Advantage (A Conceptual Model of Logistics Service Industry) Sudrajat, Darjat
Binus Business Review Vol 6, No 3 (2015): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v6i3.957

Abstract

Nowadays, improvement of competitive advantage is an important and urgent issue facing logistics service companies in Indonesia. Some previous researches showed that to improve the competitive advantage could be conducted through improvement of leadership, entrepreneurial mindset and innovation variables. This research intended to recognize relationships among the variables. The research used causal-explanatory method. The results of research encompass a conceptual model, status of each variable and hypotheses. The conceptual model could be further verified through verification research. 
Analisis Penerapan Value Creation Selling dalam Strategi Pemasaran Perusahaan Jasa Logistik: Studi Kasus di PT XYZ Sudrajat, Darjat
Binus Business Review Vol 3, No 1 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i1.1332

Abstract

A company is a market-oriented when the culture of value creation superior customer systematically and comprehensively implemented on company concerned. Value can be defined as the ratio of benefit to cost, where customers expect a rate of return equal or exceed the costs they incurred to obtain the products they bought. From the case studies conducted on PT XYZ, then, in getting the project tender delivery of goods geophysical equipment for the Brunei Loon project, it has been implemented value selling creation, which includes three main components, ie customer portraits, the proposed value, and benefits to customers or total value of ownership. Overall, the efficiency given value is about 20% compared to its closest competitor, the safety shipping and on time, as well as the positive benefits of the profit margin, cash flow, return on investment, brand equity, market share and customers.
Hubungan antara Knowledge-Technology-Innovation (KTI), Commitment, Competence, Leadership, Government Policy, Human Capital, dan Competitive Advantage Sudrajat, Darjat
Binus Business Review Vol 5, No 1 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i1.1260

Abstract

In current tight competitive situation, companies always try to create differentiation anytime to achieve better and sustainable performance. Rapid and unpredictable changes insist the companies should always be innovative, so that aspects of globalization, e-business, technology innovation, creativity, global competition, knowledge creation, diffusion of new technologies and knowledge revolution should be sources of performance and competitiveness improvement. Therefore, tomaintain core competencies and competitive advantage, the companies should develop continuous innovation, technologylearning, and knowledge management. Knowledge-Technology-Innovation (KTI) can be a driver for country’s development and growth. Japan, South Korea, and Singapore are the countries that have limited natural and human resources, but able to achieve sustainable economic development. KTI is not only to be practiced at individual and organizational level, but also can be implemented at the community, national, or state level. KTI, therefore, can encourage expected competitive advantage creation and become a decisive factor for a country to achieve stable and sustainable economic growth. This research intends to analyze relationships of KTI, competitive advantage, commitment, leadership, human capital, government policy,and competence. This research used correlational method and literature study approach. The result of this research is a relationship model of each of these aspects that can be used as a framework for further research. The relationships model isas follows: Leadership, competence, and human capital (as independent variables) have direct relationship (influence) oncompetitive advantage (dependent variable) or indirectly (through KTI as an intervening variable); KTI has direct relationship (effect) on competitive advantage; Government policy and commitment are moderator variables for relationshipof KTI and competitive advantage.
Analisis Portofolio Produk-Pasar untuk Mengembangkan Perencanaan Pasar Strategis pada Perusahaan Jasa Logistics Sudrajat, Darjat
Binus Business Review Vol 2, No 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1133

Abstract

Generally, companies will get continuous success because they have commitment towards strategic market planning, where they continuously auditing work performance, exploring cost decision, and investing to the balance improvement in short and long term and looking for new chances. Therefore, the suitable strategic marketing planning for companies are offensive type by invest to grow and defensive way by protecting position. However, in protecting market share, a company could invest to protect their position in developing market, to protect one high share, to protect one follower share position, and to protect one niche position. 
Co-Authors Achmad Fauzi Anargya Putra Okiyanto, Ronald Anita Maharani Arkaan Faturrohman, Daffa Cahyo, Sevtian Arief Nur Christian Roytona, Ishak Ega Septyawan, I Ketut Engkos Achmad Kuncoro, Engkos Achmad Hakim, Adam Zulyiko Hendra Kurniawan Herlina, Maria Grace Hidayat, Fadhillah Syarief JOKO NUGROHO Kreie, Andre Lasmy, Lasmy Pragiwaksana, Angilbert Enggar Saroso, Hardijanto Saroso, Hardijanto - Suntono, Annita Rosliana Syahchari, Dicky Hida Tubagus Ismail Widiarto, Wahyu Wijaya, Salsabila Xuan, Nie Yuvendra, Yuvendra