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All Journal Jurnal Ilmiah Matrik IKRA-ITH Teknologi Jurnal Sains dan Teknologi
Winda Wulandari
UIN Syarif Hidayatullah Jakarta
Civil Engineering, Building, Construction & Architecture Computer Science & IT Industrial & Manufacturing Engineering

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Perancangan Model dan Kuisoner Pengukuran Kinerja UMKM melalui Technology-Organization-Environment Winda Wulandari; Meinarini Catur Utami; Elvi Fetrina
IKRAITH-Teknologi Vol 6 No 1 (2022): IKRAITH-TEKNOLOGI Vol 6 No 1 Maret 2022
Publisher : Fakultas Teknik Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1160.231 KB)

Abstract

MSMEs (Micro, Small and Medium Enterprises) as one of the factors driving the economy inIndonesia are experiencing the Covid-19 pandemic crisis which has led to the activities of theIndonesian people. This will indirectly affect the activities of human life, including the buyingand selling process. Buying and selling activities that are usually carried out face-to-face can notbe carried out normally due to activities from the government so that it indirectly affects the salesresults of business actors, including MSME actors. During this pandemic, there was a verysignificant decline and caused deep anxiety for MSME actors such as payment of employeesalaries, daily operational costs, and others. The existence of this phenomenon or incident hasresulted in MSMEs having to rack their brains in order to survive in the midst of the ongoingcrisis. In order to continue to survive, MSMEs use social media to promote sales, or make salesonline with social media. The purpose of this study was to determine the effect of social mediaadoption on the performance of MSMEs. This research method is carried out in several stageswhich include problems, literature review about the research model, research design, makinginstruments that produce questionnaires. The result of this study is produces a research modelrelated to the adoption of social media on the performance of MSMEs which is supported by the dependent variable of the Technology-Organization-Environment (TOE) framework, as well as aquestionnaire.
Evaluasi Usability dan User Experience E-Commerce Menggunakan Cognitive Walkthrough (CW) dan User Experience Questionnaire (EQ) Meinarini Catur Utami; Qurrotul Aini; Moch Choiril Anwar; Rika Novita Wardhani; Winda Wulandari
Jurnal Ilmiah Matrik Vol. 28 No. 1 (2026): Jurnal Ilmiah Matrik
Publisher : Direktorat Riset dan Pengabdian Pada Masyarakat (DRPM) Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/8kdapx82

Abstract

The rapid growth of e-commerce demands user-friendly interfaces to ensure optimal user experience. Application X still exhibits usability issues, including ineffective search functionality, difficulty accessing customer service, and unintuitive navigation, indicating that the interface does not adequately support ease of use. This study aims to analyze the evaluation of usability and user experience on mobile e-commerce applications by integrating Cognitive Walkthrough (CW) and User Experience Questionnaire (UEQ). CW was used to identify usability issues through task-based scenarios, while UEQ measured user perceptions across six dimensions: attractiveness, clarity, efficiency, reliability, stimulation, and novelty. Data were collected from 20 respondents using purposive sampling. The results reveal task errors and failures, reflecting low efficiency and usability. UEQ findings indicate that clarity and stimulation are above average, while efficiency, novelty, reliability, and attractiveness remain low. These results confirm that poor usability significantly degrades user experience, highlighting the need for interface design improvements.
Co-Authors Elvi Fetrina Meinarini Catur Utami Moch Choiril Anwar Qurrotul Aini Rika Novita Wardhani