Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal JURNAL BERKALA ILMIAH EFISIENSI
Bill Jezy Nico Papalapu, Bill Jezy Nico
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE IMPACT OF PUSH, PULL, AND MOORING TO CUSTOMER SWITCHING BEHAVIOR (CASE STUDY ON CUSTOMER INDOVISION IN MANADO) Papalapu, Bill Jezy Nico
Jurnal Berkala Ilmiah Efisiensi Vol 15, No 4 (2015): Jurnal Berkala Ilmiah Efisiensi (page 366 - 516 )
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT Adevelopment of broadcasting business occurs very rapidly entire parts of the world. The purpose of this study is to find out the impact of push, pull, and mooring to customer switching behavior on customer of indovision in Manado. This research is causal type of research and used quantitative method. The population in this research were people living in Manado who use subscription television, especially those using Indovision and other operators in the house as well as the switch from another operator to operator Indovision. This research has used sampling technique and the sample of this research is 100 respondents. The result of this study shows that Push Pull, and Mooring have significant influence on Customer switching behavior. Indovision company must consider about the importance of satisfaction, attractive alternative and switching cost for more attention and enhanced as display quality, service and price. Keywords : Push, Pull, Mooring, Customer Switching Behavior.
Co-Authors