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Journal : Serat Acitya

MEMBANGUN KEUNGGULAN BERSAING BERKELANJUTAN MELALUI KAPABILITAS MODAL SOSIAL DAN KINERJA PEMASARAN PADA PENGRAJIN WINGKO BABAT DI KOTA SEMARANG Khamimah Khamimah; Sri Suyati
Serat Acitya Vol 3, No 2 (2014): (Oktober 2014) etika dan relasi dalam kehidupan
Publisher : FEB UNTAG Semarang

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Abstract

This research is to examine the factors that affect the performance marketing excellence as efforts to build sustainable compete in a craftsman wingko babat  in semarang city .We explained the purpose of research done by craftsmen wingko babat  in efforts to improve the performance marketing ?Explained how large of tripe by a craftsman wingko compete to build sustained excellence among fellow craftsman wingko babat  in semarang city explain what factors causing a craftsman wingko babat  able to compete .In this study population as an object of research is all a craftsman wingko babat in semarang city , while the sample is used as a number of respondents who mingisi kuesioner.yaitu 116 respondents craftsman wingko babat  . The method chosen to analyze data should conform to variable patterns research and will diteliti.the structural equation modelling ( SEM ) of software packages statistic amos used in model and the testing of hypotheses.Mostly educated, senior / respondents master most respondents the female sex .pada the regression coefficient variable variable positip, influential latent all Likewise to the regression coefficient konstruk each variable indicate the dimensions has the highest value. Keywords: networks, trust, commitment, performance marketing- preëminence compete sustained
KOMPETENSI SOSIAL KEWIRAUSAHAAN MENCAPAI KEUNGGULAN BERSAING BERKELANJUTAN PADA PENGRAJIN WINGKO BABAT DI KOTA SEMARANG Sri Suyati; Sri Puji Lestari
Serat Acitya Vol 3, No 1 (2014): HARGA SEBUAH KEHIDUPAN DALAM BERMASYARAKAT
Publisher : FEB UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.807 KB)

Abstract

Penelitian ini merupakan kajian sistem sosial perdagangan, sebagai upaya memahami kondisi yang melatarbelakangi sistem perdagangan yang berjalan. Usaha kecil berperan penting dalam perekonomian nasional terutama penyerapan tenaga.  Permasalahan penelitian ini adalah : Untuk mengetahui  bagaimana pengrajin wingko babat mampu berkompetensi secara social untuk menjadi wirausaha yang berjiwa sosial.  Untuk mengetahui   apa    yang   mempengaruhi    pengrajin    wingko    babat   bisa bertahan   dalam    melaksanakan usaha agar berkelanjutan (sustainable).Tujuan penelitian ini adalah untuk menganalisis pengaruh Komitmen, Kepercayaan, Jejaring terhadap Keunggulan Bersaing. Populasi dan Sampel  dalam   penelitian   ini      adalah   seluruh   pengrajin   Wingko babat yang ada di Kota Semarang  sebanyak 86 responden. Analisis data yang digunakan dalam penelitian ini adalah Analisis Regresi Linier Berganda Hasil  Penelitian membuktikan bahwa keseluruhan variabel bebas ( Komitmen, Kepercayaan, Jejaring ) mempunyai pengaruh positif yang signifikan terhadap Keunggulan Bersaing. Kata Kunci : Keunggulan Bersaing,Komitmen,Kepercayaan,JejaringThis research is a study of the social system of trade , in an effort to understand the underlying conditions that run trading systems . Small businesses play an important role in the national economy , especially the absorption of energy . The problem of this study are : To find out how craftsmen wingko tripe able to be socially competent social minded entrepreneurs . To find out what affects craftsmen wingko tripe can survive in implementing business continuity plans (sustainable ) ? The purpose of this study was to analyze the influence of Commitment,  Trust,ExcellenceNetworktoCompete . Population and samples in this study were all craftsmen Wingko tripe in the city of Semarang were 86 respondents . Analysis of the data used in this study is the Multiple Linear Regression Analysis Research results prove that the overall independent variables ( Commitment , Trust , Network ) has a significant positive effect on Competitive Advantage
KOMPETENSI SOSIAL KEWIRAUSAHAAN MENCAPAI KEUNGGULAN BERSAING BERKELANJUTAN PADA PENGRAJIN WINGKO BABAT DI KOTA SEMARANG Sri Suyati; Sri Puji Lestari
Serat Acitya Vol 3, No 1 (2014): HARGA SEBUAH KEHIDUPAN DALAM BERMASYARAKAT
Publisher : FEB UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.807 KB)

Abstract

Penelitian ini merupakan kajian sistem sosial perdagangan, sebagai upaya memahami kondisi yang melatarbelakangi sistem perdagangan yang berjalan. Usaha kecil berperan penting dalam perekonomian nasional terutama penyerapan tenaga.  Permasalahan penelitian ini adalah : Untuk mengetahui  bagaimana pengrajin wingko babat mampu berkompetensi secara social untuk menjadi wirausaha yang berjiwa sosial.  Untuk mengetahui   apa    yang   mempengaruhi    pengrajin    wingko    babat   bisa bertahan   dalam    melaksanakan usaha agar berkelanjutan (sustainable).Tujuan penelitian ini adalah untuk menganalisis pengaruh Komitmen, Kepercayaan, Jejaring terhadap Keunggulan Bersaing. Populasi dan Sampel  dalam   penelitian   ini      adalah   seluruh   pengrajin   Wingko babat yang ada di Kota Semarang  sebanyak 86 responden. Analisis data yang digunakan dalam penelitian ini adalah Analisis Regresi Linier Berganda Hasil  Penelitian membuktikan bahwa keseluruhan variabel bebas ( Komitmen, Kepercayaan, Jejaring ) mempunyai pengaruh positif yang signifikan terhadap Keunggulan Bersaing. Kata Kunci : Keunggulan Bersaing,Komitmen,Kepercayaan,JejaringThis research is a study of the social system of trade , in an effort to understand the underlying conditions that run trading systems . Small businesses play an important role in the national economy , especially the absorption of energy . The problem of this study are : To find out how craftsmen wingko tripe able to be socially competent social minded entrepreneurs . To find out what affects craftsmen wingko tripe can survive in implementing business continuity plans (sustainable ) ? The purpose of this study was to analyze the influence of Commitment,  Trust,ExcellenceNetworktoCompete . Population and samples in this study were all craftsmen Wingko tripe in the city of Semarang were 86 respondents . Analysis of the data used in this study is the Multiple Linear Regression Analysis Research results prove that the overall independent variables ( Commitment , Trust , Network ) has a significant positive effect on Competitive Advantage
PENGARUH INFLASI,TINGKAT SUKU BUNGA DAN NILAI TUKAR RUPIAH/US DOLLAR TERHADAP RETURN SAHAM PROPERTI YANG TERDAFTAR DI BURSA EFEK INDONESIA Sri Suyati
Serat Acitya Vol 4, No 3 (2015): faktor-faktor keberhasilan dalam kehidupan
Publisher : FEB UNTAG Semarang

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Abstract

Stocks of property are sector having high sensitivity to the chage of macro economic condition and having different stock return volatility. The aim of this research are to analyze the influence of economic macro indicator such as inflation, rate of interest and exchange rate of Rupiah / US Dollar.             This research used analyzing statistic method. Independent variables are inflation, rate of interest and exchange rate of Rupiah /US Dollar Dependent variables are stock return of property. Technique sample used sensus method with listed criteria in Indonesian Stock Exchange which have a complete financial statement. Sample of research are consist of 25 property companies. Data technique analysis used in this research is double linier regression anylysis. The result of this research indicates that by parsial analysis with alpha (a) 0,05 find that inflation does have a significant effect to stock return of property but rate of interest. does have a significant effect to stock return of property, and exchange rate of Rupiah / US Dollar  does have a significant effect to stock return of property.Keywords : inflation, interest rate, exchange rate, stock return