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All Journal Jurnal Fakultas Ekonomi : OPTIMAL Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Journal of Business Economics and Management
Mondra Neldi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Membangun Loyalitas Pelanggan melalui Harga dan Kepercayaan dengan Kepuasan Pelanggan sebagai Variabel Mediasi pada Bisnis Smartphone Emil Salim; Andri Andri; Mondra Neldi
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 13 No 2 (2019): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v0iNo. 2.1844

Abstract

Nowadays in the globalization era, particularry in Indonesia, the dense population is accompanied byincreasingly complex needs and various human activities in carrying out mobility whether doingwork, school, tourism, research or traveling. Thus, smartphone enhancements to accessories becomeone of the important daily needs. This situation eventually led to increasingly fierce competitionbetween outlets and companies that manufacture, distribute, and sell smartphone devices oraccessories in the existence of competing companies providing the best service to attract consumers.This study aims to build customer loyalty through price and trust using mediating variables, namelycustomer satisfaction. The research method used in this study is a quantitative method with a sampleof 85 respondents. Data analysis method used multiple linear regression analysis and path analysiswith the application of Statistical Package for Social Sciences (SPSS 21.00). The study result showedthere is an indirect relationship smaller in value than a direct relationship, meaning that loyalty doesnot mediate the relationship between price and customer satisfaction and indirect relationships are lessvaluable than a direct relationship, meaning loyalty does not mediate the relationship of trust withcustomer satisfaction
Pengaruh Pengetahuan Investasi Dan Literasi Keuangan Terhadap Minat Berinvestasi Di Pasar Modal Dengan Perkembangan Teknologi Digital Sebagai Variabel Moderasi Muthia Willi Amanda; Mondra Neldi; Putri Azizi
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2024): APRIL : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i2.765

Abstract

This research aims to determine the influence of Investment Knowledge and Financial Literacy on Investment Interest in the Capital Market with the Development of Digital Technology as a Moderating Variable. The population of this study is students of the Faculty of Economics and Business, Universitas Putra Indonesia "YPTK" Padang. The sampling technique used is Simple Random Sampling with a sample of 100 students. Data collection techniques used a questionnaire and analyzed the data using Multiple Regression Analysis through the SPSS 25 application program. The results of the study indicate that Investment Knowledge and Financial Literacy have a significant effect on Investment Interest in the Capital Market with the Development of Digital Technology moderating the relationship between Investment Knowledge, Financial Literacy, and Investment Interest in the Capital Market. The Contribution of Investment Knowledge and Financial Literacy is 52.8%, and the Contribution of Investment Knowledge, Financial Literacy, and Development of Digital Technology is 54.3%.
Pengaruh Kompetensi Sumber Daya Manusia Dan Disiplin Kerja Terhadap Kinerja Pegawai Dalam Meningkatkan Motivasi Kerja Sebagai Variabel Intervening Pada Kantor Badan Kepegawaian Dan Pengembangan Sumber Daya (BKPSDM) Kabupaten Agam Yollanda Septi; Mondra Neldi; Olandari Mulyadi
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine how much influence Human Resource Competence and Work Discipline have on Employee Performance with Work Motivation as an Intervening Variable at the Office of the Human Resources Development and Personnel Agency (BKPSDM) of Agam Regency. The data analysis method used a questionnaire, with a sample of 3 respondents. The data analysis method used was SEM. The population and sample of this study were employees of the Office of the Human Resources Development and Personnel Agency (BKPSDM) of Agam Regency. Based on the results of the study, it shows that there is a positive and significant influence between Human Resource Competence on Work Motivation. There is a positive and significant influence between Work Discipline on Work Motivation. There is a negative and insignificant influence between Human Resource Competence on Employee Performance. There is a negative and insignificant influence between Work Discipline on Employee Performance. There is a negative and insignificant influence between Work Motivation on Employee Performance. Work Motivation does not mediate Human Resource Competence on Employee Performance. Work Motivation does not mediate Work Discipline on Employee Performance.
Co-Authors Andri Andri Emil Salim Muthia Willi Amanda Olandari Mulyadi Putri Azizi Yollanda Septi