Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Fakultas Ekonomi : OPTIMAL Relevance: Journal of Management and Business
M Sandi Marta
Universitas Pendidikan Indonesia
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Uji Beda Dampak Pandemi Covid 19: Pengaruh Pertumbuhan Aset, Profitabilitas, dan Struktur Modal terhadap Nilai Perusahaan Sub Sektor Restoran, Hotel & Pariwisata Syti Sarah Maesaroh; M Sandi Marta; Nugraha Nugraha; Maya Sari
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 14 No 2 (2020): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v14i2.3099

Abstract

Value is one of the important indicators in a company. This study aims to determine the faktors that affect firm value and analyze the effect of the Covid-19 pandemic on firm value in the restaurant, hotel, and tourism sub-sectors. Data analysis used multiple regression analysis through a quantitative descriptive approach. The company sample consists of restaurant, hotel, and tourism sub-sector companies listed on the IDX in 2019 and 2020. The variables observed include aset growth, profitability, capital structure, and firm value. Hypothesis testing was conducted to determine the effect of the independent variable on the dependent variable. The different test of the impact of the Covid-19 pandemic is intended to compare conditions before the pandemic and during the pandemic. The results show that aset growth, profitability, and capital structure have a significant simultaneous effect on firm value. However, partially, aset growth shows a negative effect on firm value. The different test shows that the profitability, capital structure, and company value before the pandemic is significantly different when compared to during the pandemic. This indicates that the pandemic has had a huge impact on the company.
How to Understand Customer Needs? The Role of Market Orientation, Innovation Capability, and Learning Orientation M Sandi Marta; Ratih Hurriyati; Puspo Dewi Dirgantari
Relevance: Journal of Management and Business Vol. 4 No. 2 (2021)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (544.594 KB) | DOI: 10.22515/relevance.v4i2.4316

Abstract

Excellent marketing is always oriented to the needs and desires of consumers, and consumer orientation is inseparable from a market orientation that the company must develop. This study aims to analyze the relationship between market orientation and customer loyalty with innovation capability as a mediator and learning orientation as a moderator in the relationship between innovation capability and customer loyalty. Data were collected using a cross-sectional survey among 95 online shop owners. Furthermore, the data were analyzed using Hayes' PROCESS macro-based hierarchical regression. The results revealed that market orientation had a positive effect on innovation capability. Innovation capability mediated the correlation between market orientation and customer loyalty. Furthermore, learning orientation reinforces the correlation between innovation capability and customer loyalty. These findings contribute to understanding the effect of innovation capability and learning orientation on market orientation and online shop customer loyalty.
Co-Authors Maesaroh, Syti Sarah Maya Sari Nugraha Nugraha Puspo Dewi Dirgantari Ratih Hurriyati