Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal JURNAL BERKALA ILMIAH EFISIENSI
Rosaline L. Rumengan, Rosaline L.
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE INFLUENCE OF SWITCHING COST, TIME AND VARIETY SEEKING ON CONSUMER SWITCHING INTENTION (A STUDY ON KIOSK AND MINIMARKET IN NORTH MINAHASA) Rumengan, Rosaline L.
Jurnal Berkala Ilmiah Efisiensi Vol 15, No 5 (2015): Jurnal Berkala Ilmiah EFISIENSI (page 777-952)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT There are some factors on consumer switching intention such as switching cost, time, and variety seeking. This research aims to analyze switching cost, time, and variety seeking on consumer switching intention at stalls and conveniance stores simultaneously or partialy, The respondents which were the customers who have experienced making shopping transaction at stall and convenience store. Samples were taken from 100 peopel. The analysis used is multiple linear regressions. The results showed switching cost significant influence on consumer switching intention simultaneously but not partialy, time and variety seeking are significant influence on consumer switching intention simultaneously and partialy. Variety seeking as the dominant influence compare with the other variables that influence on Consumer Switching Intention. Keywords: Switching Cost, Time, Variety Seeking, Switching Intention
Co-Authors