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All Journal eBA Journal: Journal Economic, Bussines and Accounting
Evan andrianto Evan adrianto
a:1:{s:5:"en_US";s:22:"Universitas Darul Ulum";}
Economics, Econometrics & Finance

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kualitas kualias layanan dan harga pengaruhnya terhadap kepuasan pelanggan: kualias layanan dan harga pengaruhnya terhadap kepuasan pelanggan Evan andrianto Evan adrianto; Agus Raikhani; Linda Ratnasari
eBA Journal: Journal Economic, Bussines dan Accounting Vol. 9 No. 2 (2022): Journal Economic, Bussines dan Accounting
Publisher : Fakultas Ekonomi Universitas Darul Ulum

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (602.579 KB) | DOI: 10.32492/eba.v9i2.739

Abstract

Abstract Customer satisfaction is an after-purchase evaluation, if customer satisfaction is achieved, customer loyalty will arise. The purposed of this studied is to examined the effect of service quality and price on customer satisfaction. This study used multiple regression analysis on respondents namely customers using non-probability sampling technique as a sampling method using a questionnaire for data collection. The result of this research revealed that service quality and price with simultan test have effect to customer satisfaction of Kirana Tour and Travel Malang. As parcial system analysis service quality has effect to customer satisfaction. It is also happen to price who have influence to customer satisfaction of Kirana Tour and Travel Malang. The service quality is the most influence variable towards the customer’s satisfaction . Keywords: Service Quality, Price and Customer Satisfaction.
Co-Authors Agus Raikhani Linda Ratnasari