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All Journal RETORIKA: Jurnal Ilmu Bahasa Journal of Global Business and Management Review Jurnal Ekonomi
Siska Hasibuan
Politeknik LP3I Medan
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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ANALISIS STRATEGI PEMASARAN MELALUI MARKETING MIX DAN STRENGTH, WEAKNESS, OPPURTUNITY dan THREATS PADA COFFEE SHOP 651 GINKAS KECAMATAN BARUSJAHE Aditia Surianda Ginting; Fahmi Sulaiman; Siska Hasibuan
Journal of Global Business and Management Review Vol 4 No 2 (2022): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v4i2.7238

Abstract

Saat ini kopi menjadi salah satu alternatif usaha yang bisa dikatakan menarik untuk dikembangkan dan dijadikan usaha. Coffee shop 651 Ginkas Basam adalah salah satu coffee shop yang lagi hits dikota Berastagi yang terus mengalami perkembangan signifikan dari bulan ke bulan. Perkembangan ini harus dipersiapkan oleh manajemen agar dapat menyiapkan alternatif pemasaran yang strategis agar dapat bertahan pada posisinya. Tujuan dari penelitian ini yaitu menganalisis keterkaitan atau hubungan rencana pemasaran pada Coffee shop 651 Ginkas Basam Kecamatan Barusjahe, faktor-faktor internal maupun eksternal serta menganalisa alternatif strategi yang di gunakan dengan memanfaatkan kekuatan dan peluang untuk mengatasi kelamahan dan ancaman. Desain pada penelitian ini menggunakan desain kualitatif dan teknik penelitian studi kasus. Alat analisis yang digunakan yaitu menggunakan matriks IFE, EFE, IE, SWOT, lalu QSP. Berdasarkan analisis faktor internal dan eksternal, selanjutnya dilakukan tahap pencocokan dengan metode matriks IE dan matriksSWOT. Hasil dari matriks IE menunjukkan bahwa perusahaan tersebut berada pada posisi tumbuh dan bina. Empat strategi alternatif dirumuskan dari hasil matriks SWOT dan QSP dengan strategi prioritas pertama adalah dengan meningkatkan kegiatan promosi. Metode yang dilakukan pada penelitian ini adalah dengan pendekatan kualitatif dengan menggunakan teknik random sampling.
DESIGNING MODERN MALAY TRADITIONAL FOOD PRODUCTS WITH AN EMPHASIS ON LOCAL CULTURAL VALUES TO ENHANCE CULINARY TOURISM IMAGE Siska Hasibuan; Eka Wulandari Surbakti; Khairunnisa Almadany
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

Malay specialties have become part of Indonesia's priceless cultural heritage. The unique taste and distinctive image of these foods have attracted local and foreign tourists to explore Indonesia's culinary diversity. However, to maintain its existence and increase its attractiveness to tourists, typical Malay food products need to be continuously developed with a modern touch and emphasis on local cultural values. Therefore, this research will design the development of modern Malay specialty food products with an emphasis on local cultural values as an alternative to enrich the regional culinary repertoire and improve the image of culinary tourism. This research has an important urgency, namely to increase the attractiveness of culinary tourism, preserve local culture, increase the potential of culinary tourism, and contribute to the academic field. The methodology used in this research is descriptive qualitative and quantitative methods. This research will be conducted by conducting a survey of tourists and local communities about market preferences and needs for modern Malay specialty food products. In addition, this research will also involve local culinary and cultural experts to provide input in the design of modern Malay specialty food products with an emphasis on local cultural values. Trials of modern Malay specialty food products will be carried out to evaluate the quality and suitability of products with local preferences.
Need-Based English Competency Development Strategies to Support MSME Product Internationalization Within the RPJMN Framework Andrysyah Andrysyah; Siska Hasibuan; Ramadani Ramadani; Yeni Rachmawati; Prima Yanti Siregar; Heridayani Heridayani; Asri Sanusi
RETORIKA: Jurnal Ilmu Bahasa Vol. 11 No. 2 (2025)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.11.2.2025.461-472

Abstract

This study investigated the English language needs and challenges faced by Indonesian Micro, Small, and Medium Enterprises (MSMEs) in preparing for international market expansion. Utilizing a mixed-method approach with quantitative surveys and qualitative thematic analysis guided by Miles, Huberman, and Saldaña (2014). The research design used multi-case or comparative study in 13 MSMEs in Sumatera Utara, Indonesia. This study employed a purposive sampling technique to select respondents who met specific criteria relevant to the research objectives. Data were collected through observation, questionnaires, and interviews. The observation focused on participants’ behavioral patterns and contextual interactions, while the questionnaire gathered quantitative data on respondents’ perceptions and attitudes. In addition, semi-structured interviews were conducted to obtain deeper qualitative insights into participants’ experiences. The quantitative data were analyzed using descriptive and inferential statistical methods to identify trends and relationships, whereas the qualitative data were analyzed through thematic analysis, involving data reduction, coding, categorization, and interpretation to draw meaningful conclusions. The findings revealed that MSMEs experience significant barriers in communicating with foreign buyers, particularly in conversational English, understanding export-import terminology, and preparing product descriptions, which hinders their export readiness. The study highlighted a strong demand for practical, context-specific English training materials aligned with MSME business types and operational needs. MSMEs express a clear preference for hands-on, simulation-based training methods over theoretical approaches, emphasizing the effectiveness of role-play and practice-based modules in enhancing communication competence. Digital platforms such as WhatsApp, Zoom, and YouTube are recognized as flexible and accessible media for delivering English training. Furthermore, there was a high expectation for government facilitation of affordable, structured, and sustainable English training programs tailored to export-oriented MSMEs
Co-Authors Aditia Surianda Ginting Andrysyah, Andrysyah Asri Sanusi Eka Wulandari Surbakti Fahmi Sulaiman Heridayani Heridayani Khairunnisa Almadany Prima Yanti Siregar Ramadani Yeni Rachmawati