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All Journal RETORIKA: Jurnal Ilmu Bahasa JOURNAL OF INFORMATICS AND TELECOMMUNICATION ENGINEERING Journal of Global Business and Management Review Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Ekonomi
Siska Hasibuan
Politeknik LP3I Medan
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media

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ANALISIS STRATEGI PEMASARAN MELALUI MARKETING MIX DAN STRENGTH, WEAKNESS, OPPURTUNITY dan THREATS PADA COFFEE SHOP 651 GINKAS KECAMATAN BARUSJAHE Aditia Surianda Ginting; Fahmi Sulaiman; Siska Hasibuan
Journal of Global Business and Management Review Vol 4 No 2 (2022): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v4i2.7238

Abstract

Saat ini kopi menjadi salah satu alternatif usaha yang bisa dikatakan menarik untuk dikembangkan dan dijadikan usaha. Coffee shop 651 Ginkas Basam adalah salah satu coffee shop yang lagi hits dikota Berastagi yang terus mengalami perkembangan signifikan dari bulan ke bulan. Perkembangan ini harus dipersiapkan oleh manajemen agar dapat menyiapkan alternatif pemasaran yang strategis agar dapat bertahan pada posisinya. Tujuan dari penelitian ini yaitu menganalisis keterkaitan atau hubungan rencana pemasaran pada Coffee shop 651 Ginkas Basam Kecamatan Barusjahe, faktor-faktor internal maupun eksternal serta menganalisa alternatif strategi yang di gunakan dengan memanfaatkan kekuatan dan peluang untuk mengatasi kelamahan dan ancaman. Desain pada penelitian ini menggunakan desain kualitatif dan teknik penelitian studi kasus. Alat analisis yang digunakan yaitu menggunakan matriks IFE, EFE, IE, SWOT, lalu QSP. Berdasarkan analisis faktor internal dan eksternal, selanjutnya dilakukan tahap pencocokan dengan metode matriks IE dan matriksSWOT. Hasil dari matriks IE menunjukkan bahwa perusahaan tersebut berada pada posisi tumbuh dan bina. Empat strategi alternatif dirumuskan dari hasil matriks SWOT dan QSP dengan strategi prioritas pertama adalah dengan meningkatkan kegiatan promosi. Metode yang dilakukan pada penelitian ini adalah dengan pendekatan kualitatif dengan menggunakan teknik random sampling.
DESIGNING MODERN MALAY TRADITIONAL FOOD PRODUCTS WITH AN EMPHASIS ON LOCAL CULTURAL VALUES TO ENHANCE CULINARY TOURISM IMAGE Siska Hasibuan; Eka Wulandari Surbakti; Khairunnisa Almadany
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Malay specialties have become part of Indonesia's priceless cultural heritage. The unique taste and distinctive image of these foods have attracted local and foreign tourists to explore Indonesia's culinary diversity. However, to maintain its existence and increase its attractiveness to tourists, typical Malay food products need to be continuously developed with a modern touch and emphasis on local cultural values. Therefore, this research will design the development of modern Malay specialty food products with an emphasis on local cultural values as an alternative to enrich the regional culinary repertoire and improve the image of culinary tourism. This research has an important urgency, namely to increase the attractiveness of culinary tourism, preserve local culture, increase the potential of culinary tourism, and contribute to the academic field. The methodology used in this research is descriptive qualitative and quantitative methods. This research will be conducted by conducting a survey of tourists and local communities about market preferences and needs for modern Malay specialty food products. In addition, this research will also involve local culinary and cultural experts to provide input in the design of modern Malay specialty food products with an emphasis on local cultural values. Trials of modern Malay specialty food products will be carried out to evaluate the quality and suitability of products with local preferences.
Need-Based English Competency Development Strategies to Support MSME Product Internationalization Within the RPJMN Framework Andrysyah Andrysyah; Siska Hasibuan; Ramadani Ramadani; Yeni Rachmawati; Prima Yanti Siregar; Heridayani Heridayani; Asri Sanusi
RETORIKA: Jurnal Ilmu Bahasa Vol. 11 No. 2 (2025)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.11.2.2025.461-472

Abstract

This study investigated the English language needs and challenges faced by Indonesian Micro, Small, and Medium Enterprises (MSMEs) in preparing for international market expansion. Utilizing a mixed-method approach with quantitative surveys and qualitative thematic analysis guided by Miles, Huberman, and Saldaña (2014). The research design used multi-case or comparative study in 13 MSMEs in Sumatera Utara, Indonesia. This study employed a purposive sampling technique to select respondents who met specific criteria relevant to the research objectives. Data were collected through observation, questionnaires, and interviews. The observation focused on participants’ behavioral patterns and contextual interactions, while the questionnaire gathered quantitative data on respondents’ perceptions and attitudes. In addition, semi-structured interviews were conducted to obtain deeper qualitative insights into participants’ experiences. The quantitative data were analyzed using descriptive and inferential statistical methods to identify trends and relationships, whereas the qualitative data were analyzed through thematic analysis, involving data reduction, coding, categorization, and interpretation to draw meaningful conclusions. The findings revealed that MSMEs experience significant barriers in communicating with foreign buyers, particularly in conversational English, understanding export-import terminology, and preparing product descriptions, which hinders their export readiness. The study highlighted a strong demand for practical, context-specific English training materials aligned with MSME business types and operational needs. MSMEs express a clear preference for hands-on, simulation-based training methods over theoretical approaches, emphasizing the effectiveness of role-play and practice-based modules in enhancing communication competence. Digital platforms such as WhatsApp, Zoom, and YouTube are recognized as flexible and accessible media for delivering English training. Furthermore, there was a high expectation for government facilitation of affordable, structured, and sustainable English training programs tailored to export-oriented MSMEs
Design and Field Evaluation of a Smart-Contract FinTech Model for MSME Financial Accountability and Transparency in Medan Eka Wulandari Surbakti; Siska Hasibuan; Khairunnisa Almadany; Rizaldy Khair
JOURNAL OF INFORMATICS AND TELECOMMUNICATION ENGINEERING Vol. 9 No. 2 (2026): Issues January 2026
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jite.v9i2.16411

Abstract

Digital transformation requires Micro, Small, and Medium Enterprises (MSMEs) to enhance financial transparency and accountability in order to support Indonesia’s digital economic growth. This research is motivated by the limitations of traditional MSME accounting systems, which are still dominated by manual record-keeping, vulnerable to data manipulation, and characterized by limited access to digital accounting technologies. These conditions may reduce trust from business partners and financial institutions. Blockchain-based smart contract technology offers an innovative solution by enabling transparent, automated, and immutable financial transactions. This study aims to design a smart contract–based digital accounting system suitable for implementation by MSMEs in Medan City. The research adopts a Research and Development (R&D) approach combined with Design Science Research (DSR). The research stages include user needs identification, system design using the Solidity programming language, prototype development on the Ethereum Testnet, and testing through MSME transaction scenarios. System evaluation was conducted through functional testing and end-user interviews, revealing significant improvements in key financial accountability indicators, along with a high system usability score (SUS = 77.12) and strong adoption intention. The proposed system is expected to deliver a real-time, automated, and tamper-resistant accounting model that strengthens MSME financial accountability and competitiveness within the digital economy ecosystem..
Strategi Bisnis PT Ganesha Operation dalam Mempertahankan Daya Saing di Tengah Persaingan Bisnis Bimbingan Belajar di Kota Binjai Adrian Movich Maulana; Siska Hasibuan
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 6 No. 2 (2026): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v6i2.2612

Abstract

Penelitian ini bertujuan untuk menganalisis strategi bisnis yang diterapkan oleh PT Ganesha Operation dalam mempertahankan daya saing di tengah persaingan bisnis bimbingan belajar di Kota Binjai. Penelitian ini menggunakan metode deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Data yang digunakan terdiri dari data primer yang diperoleh langsung dari pihak perusahaan serta data sekunder yang berasal dari dokumen perusahaan dan literatur yang relevan. Fokus penelitian ini mengkaji strategi bisnis berdasarkan beberapa indikator, yaitu harga, target konsumen, strategi pemasaran, upaya dan promosi, pendapatan, serta kendala yang dihadapi perusahaan. Hasil penelitian menunjukkan bahwa PT Ganesha Operation menerapkan strategi harga yang kompetitif dengan menyesuaikan kondisi pasar dan memberikan potongan tertentu. Target konsumen difokuskan pada siswa tingkat SMA, namun juga mencakup SMP dan SD. Strategi pemasaran dilakukan melalui kerja sama dengan sekolah, orang tua siswa, serta instansi terkait. Upaya promosi dilaksanakan melalui telemarketing (happy selling) dan kegiatan seminar sekolah. Dari aspek pendapatan, terjadi peningkatan jumlah peserta didik yang dipengaruhi oleh kebutuhan siswa dalam menghadapi tes kemampuan akademik. Sementara itu, kendala yang dihadapi perusahaan meliputi rendahnya minat belajar siswa, keterbatasan waktu belajar, serta adanya persaingan dari lembaga bimbingan belajar lain, termasuk platform digital.
Strategi Pengembangan Usaha Ayam Kampung Pedaging di Kecamatan Patumbak Kabupaten Deli Serdang Hafizh Nur Pathurrahman; Siska Hasibuan
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 6 No. 2 (2026): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v6i2.2613

Abstract

Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis strategi pengembangan usaha ayam kampung pedaging di Kecamatan Patumbak, Kabupaten Deli Serdang. Fokus utama penelitian adalah menguji penerapan strategi pertumbuhan intensif yang meliputi penetrasi pasar, pengembangan pasar, dan pengembangan produk guna meningkatkan daya saing peternak lokal dalam memenuhi permintaan pasar kuliner di Kota Medan. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui observasi lapangan, dokumentasi, dan wawancara mendalam kepada tiga informan peternak dengan skala usaha yang berbeda. Analisis data dilakukan menggunakan model Miles dan Huberman untuk menguji temuan lapangan terhadap teori strategi pengembangan usaha Fred R. David. Hasil penelitian menunjukkan bahwa peternak telah menerapkan strategi penetrasi pasar melalui stabilitas pasokan bulanan dan loyalitas pelanggan tradisional. Strategi pengembangan produk dilakukan dengan pemanfaatan bibit unggul KUB 2 yang mempercepat masa panen. Namun, strategi pengembangan pasar ke wilayah perkotaan masih terkendala oleh keterbatasan moda transportasi mandiri dan ketergantungan pada agen pengumpul. Penelitian ini merekomendasikan modernisasi manajemen keuangan digital dan pengadaan transportasi mandiri secara kolektif untuk memotong jalur distribusi, sehingga dapat meningkatkan margin keuntungan dan keberlanjutan usaha peternakan di Kecamatan Patumbak.
Co-Authors Aditia Surianda Ginting Adrian Movich Maulana Andrysyah, Andrysyah Asri Sanusi Eka Wulandari Surbakti Fahmi Sulaiman Hafizh Nur Pathurrahman Heridayani Heridayani Khairunnisa Almadany Prima Yanti Siregar Ramadani Rizaldy Khair Yeni Rachmawati