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All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Instal : Jurnal Komputer BISMA Cendekia
Sri Eka Wulandari
Politeknik LP3I Medan
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Strategi Pemasaran Untuk Meningkatkan Penjualan Apotek Delima Kota Medan Fahmi Sulaiman; Sri Eka Wulandari; Metya Lutviani; Diani Melan Samosir; Dewi Shinta Wulandari
BISMA Cendekia Vol. 2 No. 1 (2021): BISMA Cendekia - September 2021
Publisher : Politeknik Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1087.939 KB) | DOI: 10.56473/bisma.v2i1.57

Abstract

Dengan memanfaatkan kemajuan teknologi memudahkan setiap individu untuk mendapatkan informasi dengan sangat mudah dan efisien. Seiring dengan perkembangan zaman, internet dapat lebih mudah di akses oleh masyarakat, bahkan di pelosok desa sekalipun. Dengan menggabungkan internet dan pemasaran maka pelaku usaha bisnis dapat meningkatkan exposure kepada konsumen untuk mengembangkan usahanya. Apotek Delima merupakan salah satu drug store yang menjual obat bebas, obat keras dan obat herbal yang sudah memiliki izin resmi sudah menerapkan strategi pemasaran online.Saat ini strategi pemasaran digital dianggap sebagai sebuah keharusan, karena dapat menghubungkan ke berbagai segmen pasar di berbagai kota baik nasional, regional, maupun internasional. Dengan memiliki inovasi dan kreativitas maka Apotek Tujuan Penelitian ini adalah untuk menganalisi strategi S-W-O-T untuk meningkatkan penjualan Apotek Delima. Hasil penelitian ini adalah Apotek Delima mempraktikkan strategi pemasaran digital (digital marketing) secara online melalui media sosial seperti Instagram dan WhatsApp yang terhubung dengan jangkauan konsumen yang lebih luas sejak 2019 dan sudah melakukan jualan secara online melalui E-commerce Shopee dan Tokopedia. Penerapan digital marketing yang dilaksanakan Apotek Delima dapat meningkatkan penjualan karena konsumen lebih luas, lebih dekat, dapat memeriksa kualitas dan reputasi produk, dan dapat melakukan transaksi secara online. Berdasarkan analisis SWOT, Apotek Delima Medan telah berada di posisi yang benar dan relevan, yaitu di kuadran I (pertumbuhan) dalam penerapan pemasaran digitalnya.
- The Implementation Of Digital Branding with Search Engine Optimization Technique Used Web Based: - EKATRI AYUNINGSIH; Sri Eka Wulandari; Alexander Robintang Gurning
Bahasa Indonesia Vol 15 No 01 (2023): Instal : Jurnal Komputer
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jurnalkomputer.v15i01.121

Abstract

The advance of information technology and the strick business competition require every business to implement the right product marketing strategies to gain a competitive edge. PT Reksa Nusindo Sejahtera, a company specializing in medical and diagnostic laboratory equipment distribution located in Medan, is no exception. PT Reksa Nusindo Sejahtera currently needs to build its corporate image among the community or market. This phenomenon has driven the author to conduct research on digital branding for PT Reksa Nusindo Sejahtera. In the process of implementing digital branding through a website in the research, the author implemented search engine optimization technique. The objective of this research is to create a website that applied search engine optimization techniques to enhance search engine result page rangkings, in order to appear on the first page of Google Search Result within more than 6 months. It is expected to increase the branding of PT Reksa Nusindo Sejahtera. The research results indicate that digital branding is highly effective in establishing the enterprise’s image and increasing website traffic, ultimately leading to higher sales.
Digital Transformation and Destination Branding as Drivers of Destination Brand Experience: Evidence from Medan City, Indonesia Maulidina Maulidina; Onan Marakali Siregar; Sri Eka Wulandari; Hidayah Yoanna Putri
Jesya Vol 9 No 2 (2026): ARTICLES : RESEARCH JUNI 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v9i2.2912

Abstract

The rapid advancement of digital technologies has transformed the tourism industry, requiring tourism destinations to strengthen their digital capabilities and branding strategies to create memorable visitor experiences. Despite the growing attention given to Digital Transformation and Destination Branding, empirical evidence examining their combined effects on Destination Brand Experience remains limited, particularly within the context of urban tourism destinations in Indonesia. Therefore, this study aims to examine the effects of Digital Transformation and Destination Branding on Destination Brand Experience among tourists visiting tourism destinations in Medan City, Indonesia. A quantitative explanatory research design was employed using a cross-sectional survey. Data were collected from 150 tourists through purposive sampling using a structured questionnaire. The data were analyzed using descriptive statistics, validity and reliability tests, classical assumption tests, and multiple linear regression analysis with IBM SPSS Statistics. The findings indicate that both Digital Transformation and Destination Branding have positive and significant effects on Destination Brand Experience. Digital Transformation positively influences tourists' experiences by enhancing digital communication, service accessibility, tourist interaction, and personalized tourism services. Likewise, Destination Branding strengthens destination identity, emotional attachment, perceived uniqueness, and effective communication, thereby improving tourists' overall destination experiences. The regression model demonstrates satisfactory explanatory power, indicating that both independent variables jointly contribute to explaining Destination Brand Experience. This study contributes to tourism marketing literature by integrating Digital Transformation and Destination Branding within a unified conceptual framework and provides practical implications for tourism destination managers and policymakers in developing digitally integrated and experience-oriented urban tourism destinations.
Co-Authors Alexander Robintang Gurning Asmaul Husna Dewi Shinta Wulandari Lubis Dian Purnama Sari Diani Melan Samosir Ekatri Ayuningsih Fahmi Sulaiman Hidayah Yoanna Putri Maulidina Maulidina Metya Lutviani Siregar, Onan Marakali