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All Journal Jurnal Ekonomi SI-MEN (AKUNTANSI & MANAJEMEN) STIES
Asmaul Husna
Politeknik LP3I Medan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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STRATEGI PEMASARAN PRODUK PENJUALAN TOKO BERAS KARTIKA Asri Sanusi; Asmaul Husna; Neni Triastuti; Muhammad Fauzi; Fhadilah Rizki Agustin
SI-MEN Vol 12 No 1 (2021): Jurnal SI-MEN
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIES Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (93.796 KB) | DOI: 10.1234/10.1234/sties-aceh.si-men.12.3.205

Abstract

Langkah-langkah Strategi Pemasaran Melalui : Segmentasi Pasar (Market Segmentation), Penetapan Target Pasar (Market Targeting), Diferensasi dan Posisi Pasar (Differentiation & Positioning). Adapun penelitian ini dilakukan pada Toko Besar Kartika, di jalan Pendidikan, Tanjung Gusta Kec. Sei Mencirim Kab. Deli Serdang. Penelitian in menggunakan pendekatan Kualitatif. Jenis data penelitian ini melalui data primer dan data sekunder. Sumber data di ambil dari Internal dan Eksternal. Metode pengumpulan data melalui observasi dan wawancara. Metode Analisis dilakukan melalui analisis data sebelum dilapangan dan analisis data dilapangan. Hasil penelitian diperoleh data bahwa segmentasi UMKM Toko Beras Kartika memiliki konsumen disekitar wilayah UMKM yang sering menggunakan produk kebutuhan pokok tersebut. Toko Beras Kartikan juga mulai mengembangkan target pasar melalui media online agar produk dan jasa yang ditawarkan bisa dikenal oleh banyak kalangan konsumen.
ANALYSIS OF MARKETPLACE USAGE AND PAYLATER FEATURES EFFECT ON CONSUMPTIVE BEHAVIOR OF LP3I MEDAN POLYTECHNIC STUDENTS Muharsyah Hafiz; Asmaul Husna; Mayang Murni; Ika Sari Dewi
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

The development of communication technology, media, and global infrastructure has an impact on various sectors such as the trade industry, government, social, and political issues. In the trade industry sector, the pattern of business activities has evolved from direct trade to indirect trade through various available marketplace platforms. However, technological developments also make payments easier by utilizing the PayLater feature. Even if you do not have enough money, you can use the paylater feature to purchase the items you want. Based on the convenience offered, another effect is increased consumer behavior, when a person has excessive, irrational need. The data used is primary data collected from questionnaires distributed to Medan LP3I Polytechnic students at the Medan Baru and Medan Marelan campuses. The results show that both partially and simultaneously, the marketplace and paylater variables have no effect on consumptive behavior.
Co-Authors Asri Sanusi Dian Purnama Sari Ekatri Ayuningsih Fahmi Sulaiman Fhadilah Rizki Agustin Ika Sari Dewi Muhammad Fauzi Muharsyah Hafiz Murni, Mayang Neni Triastuti Sri Eka Wulandari