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Angga Putri Ekanova
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ANALISIS PENGARUH BAURAN PEMASARAN DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA LAYANAN JASA GOMED Dini Dwi Ermawati; Angga Putri Ekanova
Jurnal Ekonomi dan Manajemen Vol. 1 No. 2 (2022): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (670.58 KB) | DOI: 10.56127/jekma.v1i2.129

Abstract

The purpose of this study was to determine the effect of promotion and service quality partially and simultaneously on consumer satisfaction with gomed services. The data analysis methodin this study uses quantitative primary data obtained through distributing questionnaires to 100respondents who are students who use gomed services and live in the Bekasi City area. The samplingmethod in this research is purposive sampling, namely the technique of determining the sample withcertain considerations using the Non Probability sampling technique. The test stages carried out areValidity Test, Reliability Test, Normality Test, Multicollinearity Test, Heteroscedasticity Test,Multiple Linear Regression Test, t Test (Partial), F Test (Simultaneous), and Coefficient ofDetermination Test (R2). The results of this study indicate that the promotion variable can partiallyand significantly affect consumer satisfaction on gofood services. The service quality variable canalso partially and significantly affect consumer satisfaction with gomed services. There is asimultaneous and significant influence between promotion and service quality on consumersatisfaction with gomed services.
PENGARUH PROMOSI DAN KEMUDAHAN PENGGUNAAN TERHADAP LOYALITAS PELANGGAN PADA LAYANAN SHOPEEFOOD DI JAKARTA Ranti Putri Pratiwi; Angga Putri Ekanova; Olivia Puspita Nagari
Jurnal Ekonomi dan Manajemen Vol. 1 No. 2 (2022): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (658.593 KB) | DOI: 10.56127/jekma.v1i2.130

Abstract

The purpose of this study was to determine the effect of promotion and ease of use partially andsimultaneously on customer loyalty at shopeefood service in Jakarta. The analytical method in thisstudy uses quantitative primary data, the stages carried out are: data quality test, classical assumptiontest, multiple linear regression analysis, t test (partial), f test (simultaneous), coefficient of determination(R2) using tools spss testing. The data used in this study were obtained by distributing questionnaires to100 respondents. The results of this study indicate that the promotion variable can partially andsignificantly affect customer loyalty at Shopeefood services in Jakarta. The ease of use variable partiallyand significantly can effect customer loyalty at ShopeeFood services in Jakarta. There is a simultaneousand significant influence between the variables of promotion and ease of use on customer loyalty atShopeeFood service in Jakarta.
ANALISIS PENGARUH PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE TOKOPEDIA Angga Putri Ekanova; Fransisca Riris Shinta Sari
Jurnal Ekonomi dan Manajemen Vol. 1 No. 2 (2022): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (785.04 KB) | DOI: 10.56127/jekma.v1i2.131

Abstract

The purpose of this study was to determine the effect of brand ambassador dan brand image on purchasingdecisions at E-commerce Tokopedia. This study uses primary data. The data collection method used in thisstudy was through distributing questionnaires to 100 respondents who live in Jabodetabek. The samplingmethod in this study used non-probability sampling, with purposive sampling technique. The analyticalmethod in this study uses Validity Test, Reliability Test, Multiple Linear Regression Analysis, NormalityTest, Multicollinearity Test, Heteroscedasticity Test, t Test (partial), F Test (simultaneous), and Coefficient of Determination (R2). This study used SPSS version 28 as the testing tool. The results of this study indicatethat the brand ambassador variable can partially and significantly affect purchasing decisions at EcommerceTokopedia.The brand image variable partially and significantly can affect purchasing decisions at E-commerce Tokopedia. Simultaneously, the brand ambassador and brand image variables have a significant effect on purchasing decisions at ecommerce Tokopedia. Based on the coefficient of determination, the brand ambassador and brand image variables were quite strong in influencing purchase decisions at e-commerce Tokopedia.
DETERMINAN BAURAN PEMASARAN TERHADAP KEPUASAN KONSUMEN BAKSO BOEDJANGAN DI KOTA BOGOR Angga Putri Ekanova Nurlaela; Ranti Putri Pratiwi
Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2023): Februari: Jurnal Ekonomi dan Manajemen
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jekma.v2i1.465

Abstract

This study aims to determine the effect of marketing mix variables on consumer satisfaction of Bakso Boedjangan Bogor. This type of research is research quantitative. The sampling technique used accidental sampling technique with a total sample of 96 consumers who consumed Bakso Boedjangan Bogor. The regression equation in this study is multiple linear regression which is used to test the effect of the independent variables on the dependent variable. The results of the goodness of fit test show that the marketing mix is an explanatory variable for consumer satisfaction. The results of hypothesis testing show that product variables have no significant effect on customer satisfaction, prices have a significant effect on customer satisfaction. Location has a significant effect on consumer satisfaction. Promotion has a significant effect on consumer satisfaction. The variables that have a dominant influence on customer satisfaction are price, location and promotion.
DETERMINAN KUALITAS PELAYANAN, CITA RASA, PERSEPSI HARGA DAN FASILITAS TERHADAP KEPUASAN KONSUMEN KFC Lies Handrijaningsih; Septi Mariani Tisa Ramadhani; Angga Putri Ekanova; Anisah Anisah
UG Journal Vol 17, No 4 (2023)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Makanan cepat saji saat ini sudah menjadi gaya hidup masyarakat menginginkan makanan yang disajikan dengan cepat dan praktis. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh kualitas pelayanan, cita rasa, persepsi harga dan fasilitas terhadap kepuasan konsumen KFC. Data yang digunakan dalam penelitian ini adalah data primer dengan sampel konsumen yang sudah pernah membeli KFC di wilayah Depok minimal 1 – 3 kali sebanyak 100 responden. Alat analisis yang digunakan adalah uji instrumen penelitian, uji asumsi klasik, uji regresi linear berganda, uji hipotesis, dan uji koefisien determinasi. Hasil penelitian menunjukkan secara parsial cita rasa, persepsi harga dan fasilitas berpengaruh terhadap variabel kepuasan konsumen, sedangkan kualitas pelayanan tidak berpengaruh terhadap kepuasan konsumen. Hasil penelitian menunjukkan secara simultan kualitas pelayanan, cita rasa, persepsi harga dan fasilitas berpengaruh terhadap variabel kepuasan konsumen. Faktor yang paling dominan pengaruhnya terhadap kepuasan konsumen yaitu fasilitas.
Co-Authors Anisah Anisah Dini Dwi Ermawati Fransisca Riris Shinta Sari Lies Handrijaningsih Olivia Puspita Nagari Ranti Putri Pratiwi Septi Mariani Tisa Ramadhani